5 Things Steve Jobs Would Have Been Proud Of At Apple In 2012 [Feature]


What would Apple's late CEO be impressed with this year? (AP)
What would Apple's late CEO be impressed with this year? (AP)

Steve Jobs was passionate about a lot of things: simplicity, challenging the status quo, creating products that people loved, etc. He was a man of many shining strengths and deep personality flaws. As one of the most dynamic titans to ever grace the tech industry, one can only imagine what Jobs would think of Apple in 2012. How would he have handled Mapgate? We’ll never know.

Based on what we do know about the late CEO, there are several things Jobs would have definitely been proud of at Apple in 2012.

iPhone 5

The iPhone 5 is undoubtedly the best iPhone Apple has ever made, and it’s release has seen little to no hiccups (aside from people wining about the new dock connector). You can complain about how the iPhone 5 is “boring” until the cows come home, but that doesn’t mean it’s still not the best smartphone on the market right now. Apple nailed every expected feature and managed to noticeably change the look and feel of the iPhone, which was sorely needed this year.

Considering that Steve Jobs personally oversaw the development of the iPhone 5 before he died, it’s definitely not a stretch to say that he’d be proud of the product now. Apple sold an impressive 5 million+ units during the first weekend of availability, which shatters the record set by the 4S. Make no mistake, the iPhone 5 is a huge success, and Jobs would be proud.

MacBook Pro with Retina display

How could Steve Jobs not be proud of Apple releasing the sexiest laptop ever made? The 15-inch MacBook Pro with Retina display is a phenomenal machine with a groundbreaking display. Sure, it may cost a little more than most are willing to pay, but it’s a sign of things to come. Apple started the Retina revolution in its Mac lineup this year, and slowly but surely we’ll see the same display technology spread to all of Apple’s other desktop computers.

Steve Jobs loved the MacBook Air, and the MacBook Pro with Retina display is the perfect blend of Air and Pro. It’s got the slim and trim form factor Jobs loved so much with prosumer specs. Jobs loved the average joe consumer, but he also had a heart for the professionals who rely on Apple’s tech every day. This summer’s laptop caters to both camps.

Third-gen iPad

Apple introduced a fantastic update to the iPad earlier this year, and Steve Jobs would have undoubtedly wanted to be onstage showing it off to the world. The original iPad was Jobs’s brainchild before the iPhone. He publicly referenced his idea for a tablet decades ago, and it’s clear that he saw the iPad has the future of modern computing.

Tim Cook now carriers the banner of the “post-PC era,” a term coined by Jobs at the original iPad launch in 2010. The third-gen iPad Apple unveiled back in March has only helped to further the post-PC revolution, which seemed to be Jobs’s biggest passion before he died.

Rising stock

While Steve Jobs claimed to not care about money, Apple wouldn’t be where it is today if the folks in Cupertino didn’t know a thing or two about generating loads of cash. Apple’s profit margins are unlike anyone else’s, and the company’s stock value has passed juggernauts like Exxon and climbed to the top of the market. At the beginning of 2012, AAPL sat at $405 per share. It hit $700 last month and now sits around $670. That’s unprecedented growth. It’s a safe to assume that Jobs would be very proud to say he built the most valuable company on earth.

Winning the lawsuit against Samsung

Apple recently won what is considered the biggest software patent lawsuit in history against Samsung. While the courtroom’s rulings are far from over, Apple is seen by the public as the clear winner against Samsung’s cheap attempts to copy the iPhone. Samsung has to pay Apple $1 billion in damages for patent infringement, but Apple wants blood. A judge will soon be ruling on whether Apple can ban the sales of Samsung’s flagship Android handsets and tablets in the United States. If the court again sides with Apple, the outcome of the lawsuit will be a massive blow to the Cupertino company’s main competitor in the smartphone space.

Steve Jobs made it clear that he hated Google for making Android, and he famously declared to wage “thermonuclear” war on the search giant. While Samsung isn’t Google, winning this year’s lawsuit means a lot for Apple’s war on Android. And make no mistake, for Jobs, winning that war was crucial to Apple’s success as an innovator and trend-setter.

  • RadTech5000

    I think Steve Jobs would definitely of had much to be proud of including all the things listed above. However I can’t help but wonder if Steve Jobs would have allowed the iPhone 5 to have such lousy quality control. I’ve personally seen three iPhone 5’s right out of the box with scuffs and scraps and it’s very disappointing, not at all Apple’s style. I eventually gave up trying to get a perfect one and settled for one that had a very minor scrape at the bottom back plate. Don’t get me wrong I love the iPhone 5 I think it’s gorgeous and the best iPhone to date, I just wish it didn’t have this issue is all.

  • nvettese

    iPhone5 should not be in this list, as well as rising stock. Apple’s stock has been on a steady decline since the launch of iPhone5 and iOS6. they are down almost 60 points since the launch.

  • easydone101

    I don’t know. The iPhone 5 I’d give props to (excluding Apple Maps in iOS 6 and quality control issues [which they CAN’T actually control]), but the Retina Macbook Pro and the 3rd Gen iPad doesn’t make sense to me.

    The MacBook Pro now has an HDMI port and USB 3.0 ports. It’s would kind of be unlikely if Jobs were still around, but he always was constantly changing his mind so…..

    BUT the 3rd gen iPad is NO exception. There is NO POSSIBLE WAY he would have let that go out into the market. As stated in the article, he loved the THINNESS of products and would have taken no chances into releasing a THICKER version of their previous product, thus even causing heating issues at the same time. He probably would have just waited for the displays or somehow gotten through to designers enough to make a miracle and get the 3rd gens thinner or the same size WITHOUT the Sharp displays

    But who knows, he’s dead after all.

  • rlowe

    Well, all I could imagine is that if Steve’s still live in this life, he would just ignore all those above things & kill Tim Cook for releasing Apple Maps.

  • Markus Strömberg Thuresson

    USB 3.0! Oh wait… Its been around since 2008…

  • thehighesttimes

    Steve would NOT have let Maps get released, not right now anyway. In no way is it an improvement, which it should be, considering it’s a preloaded app.