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Today in Apple history: Apple stock smashes through $700 barrier


bull Wall Street
Like a bull in an ... Apple store?
Photo: Sam Valadi/Flickr CC

September 17: Today in Apple history: Apple stock smashes through $700 a share September 17, 2012: On the back of record iPhone 5 preorders of 2 million in 24 hours, Apple’s stock price hits a new all-time high. For the first time in history, AAPL breaks the $700 mark in after-hours trading. Passing the milestone cements Cupertino’s place as the world’s most valuable publicly traded company.

Amazingly, the new record is $270 a share higher than at the start of the year. Apple stock rose 65% in just nine months.

Today in Apple history: Apple steals a financial record from Microsoft


Tim Cook earnings apple
Yet another financial milestone.
Photo: Ste Smith/Cult of Mac

Aug 20: Today in Apple history: Apple passes Microsoft as most valuable publicly traded stock ever August 20, 2012: Apple passes a financial milestone as it becomes the most valuable publicly traded stock ever.

The company it bests to attain this record? Longtime rival Microsoft, which peaked on December 30, 1999. Apple’s surge to the top spot serves as a reminder of just how radically the fortunes of both companies changed over the years.

Apple passes $3 trillion mark cap … again


Apple passes Microsoft to again become world’s most valuable company
The total value of all AAPL shares passed the $3 trillion mark.
Photo: Cult of Mac

Apple is once again worth a whopping $3 trillion. Hitting this market capitalization milestone reflects what an amazing 2023 the company is having, considering its market cap dropped below $2 trillion at the beginning of the year.

The company previously surpassed the triple-trillion mark 18 months ago.

Today in Apple history: Apple market cap breezes by Walmart


Apple could be a $2 trillion company by end of 2021
At this point, a $200 billion market cap seems almost quaint for Apple.
Photo illustration: Ste Smith/Cult of Mac

March 12: Today in Apple history: Apple overtakes Walmart in value March 12, 2010: Apple passes Walmart and investment firm Berkshire Hathaway in value to take third place in market capitalization among publicly listed U.S. companies.

Apple’s valuation roars past $200 billion as a result of intense excitement over the first-generation iPad. Things look good for the company as it guns for powerhouses ExxonMobil and Microsoft.

How low can it go? Apple market cap dips below $2 trillion.


Tim Cook makes the case for Apple during Congress' antitrust hearing.
Apple CEO Tim Cook says that share price is "not the most important measure of our success" but he can't be happy about the recent slide in value.
Photo: C-SPAN

The months-long slide in the value of Apple shares reached the point on Tuesday that the company is now worth less than $2 trillion.

In an ironic twist, this happened exactly one year to the day after it surpassed the $3 trillion mark.

Surprise! Apple is 2022’s ‘biggest stock-market loser.’


By one important measure, Apple is this year's biggest stock-market loser.
By one important measure, Apple is this year's biggest stock-market loser.
Photo: Ste Smith/Cult of Mac

It’s no secret 2022 has been a volatile year for tech stocks, even as Apple has stayed locked in its familiar role of stock market juggernaut, somehow always beating earnings expectations.

So you might be surprised to hear “Apple is this year’s biggest stock-market loser,” according to a report.

Today in Apple history: Apple IPO mints instant millionaires


Apple is worth more than the entire US energy sector combined
December 12, 1980, was an incredibly important day for Apple.
Photo: Ste Smith/Cult of Mac/401Calculator

December 12: Today in Apple history: Apple goes public at $22 per share, minting instant millionaires December 12, 1980: Apple goes public, floating 4.6 million shares on the stock market at $22 per share.

In the biggest tech IPO of its day, more than 40 out of 1,000 Apple employees become instant millionaires. As Apple’s biggest shareholder, 25-year-old Steve Jobs ends the day with a net worth of $217 million. However, the big payday triggers internal tensions as it highlights Cupertino’s class divide.

Today in Apple history: Lousy quarter proves Steve Jobs isn’t invincible


$1 trillion value
A perfect storm of bad news leads to a massive $195 million quarterly loss for Apple.
Photo: Apfellike

December 6: Today in Apple history: Apple suffers first quarterly loss since Steve Jobs' return December 6, 2000: Apple Computer’s stock price falls after the company posts its first quarterly loss since Steve Jobs’ return to Cupertino in 1997.

Shares tumble $3 to just $14 a share as doom-predicting pundits worry that the big Apple comeback might come screeching to a halt. Little did they know …