Before Apple finally unveils its long-awaited update for the Apple TV, the company is reportedly looking to add a key new feature that rival streaming services don’t have: local TV.
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HBO Now has finally landed on Apple TV, giving users access to stream HBO’s entire catalog of shows and live programming for just $14.99 per month. Apple TV owners can start using the service immediately with a free 30-day trial period.
Today’s HBO Now launch comes just in time for the Game of Thrones Season 5 premiere this Sunday. If you haven’t caught up, there might be enough hours left in the week to stream the past four seasons.
HBO has been holding out on embracing the future of technology and AirPlay, but it looks like they’re ready to get serious about customer who want to cut the cord.
While speaking at All Things D’s Dive Into Media conference today, HBO’s Eric Kessler announced that starting today, the company will be enabling AirPlay for HBO Go.