To Compete With Apple’s 64-Bit ‘Gimmick,’ Qualcomm Announces Not-So-Gimmicky 64-Bit Snapdragon

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Back in September in the aftermath of the iPhone 5s’s debut boasting the world’s first 64-bit smartphone chip, Qualcomm representative Anand Chandrasekher called a 64-bit ARM chip a “gimmick.” Just three months later, Qualcomm’s announcing one, the Snapdragon 410, opening the door for 64-bit Android devices.

Samsung To Adopt 64-Bit Chips & 16MP Cameras For Next Year’s Flagships [Rumor]

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Apple’s iPhone 5s became the world’s first smartphone with a 64-bit processor when it launched this September, but as you might expect, it’ll have plenty of competitors next year. Unsurprisingly, some of those will come from Samsung, which is already planning 64-bit chips and 16-megapixel cameras for its 2014 flagships, according to industry sources.

Qualcomm Exec Soft Fired After Calling 64-Bit A7 Chip A “Gimmick”

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Last month, Qualcomm representative Anand Chandrasekher called Apple’s new 64-bit A7 chip a “gimmick.” It was a hugely stupid thing to say, leading to Qualcomm actually correcting Chandrasekher’s remarks. But it also might have killed Chandrasekher’s career, at least in part, as the former chief marketing officer seems to have been sent into exile within the company.

Qualcomm Eats Its Words, Admits Apple’s 64-Bit A7 Chip Is The Future

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Do you remember when a representative for mobile chip maker Qualcomm said that Apple’s 64-bit A7 chip was a “marketing gimmick?” It seemed pretty laughable even at the time. At some point, Qualcomm is going to start releasing 64-bit chips, at which point they’d have to eat these words.

Well, Qualcomm didn’t bother waiting to eat those words. They tied a bib on and tucked in, with Qualcomm now acknowledging that the comments were “inaccurate.”

Intel Hires Former Apple VP Mike Bell To Lead New ‘Smart Devices’ Team

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Intel lost the opportunity to power the iPhone, but the company is hard at work to make sure they don’t get completely shut out of mobile hardware, and to do so they’re hiring some old Apple talent.

To lead the charge in its plans to build “smart devices” Intel has hired former Apple Vice President, Mike Bell, to head up Intel’s new Smart Devices Unit.