Microsoft skewers Mac with new Surface Book ads

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The Microsoft Surface Book  is a tablet and laptop in one.
The Microsoft Surface Book is a tablet and laptop in one.
Photo: Microsoft.

Microsoft is taking a page out of Apple’s marketing playbook for its newest ads promoting the Surface Book, and the company threw in a few digs at the Mac while they were at it.

Rather than just focusing on the product, Microsoft’s new ads add a human touch by focusing on how the device has changed some professionals’ workflow. First up is photography Tim Flach, who uses a Surface Book and Surface Pen to precisely edit his incredible animal photography. If owning a Surface Book gave me killer shots just like Flach, I’d ditch my Mac too.

“Being able to use a pen like this on the screen directly with the image gives me a different relationship to it,” says Flach. “And I just can’t do that on my Mac.”

Check it out:

Microsoft takes aim at Macs in latest Windows 10 ads

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Screen Shot 2016-02-29 at 15.00.01
As this, err, slow-moving creepy crawly shows.
Photo: Microsoft

The rivalry between Apple and Microsoft may not be as fierce as it once was, but that’s not stopped the long-time Apple frenemy from firing shots in Cupertino’s direction in its latest series of ads for Windows 10.

Presented by two insect educators called “The Bug Chicks” (because, obviously, Windows and bugs go together perfectly!), the ads look at various features that Apple computers just don’t offer yet. You know, like that whole “blue screen of death” lark.

Apple’s biggest rivals come to its legal defense

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Tim Cook's tech friends are coming to Apple's defense.
Tim Cook's tech friends are coming to Apple's defense.
Photo: ABC News

The FBI’s demand that Apple build a backdoor into a terrorist’s iPhone has done the seemingly impossible by getting Microsoft, Google and Apple all on the same team.

Many of the country’s top tech firms have revealed that they will file friend-of-the court briefs in defense of Apple’s position that no company should be compelled by the government to break its own security and thus put the public safety of millions of users at risk.

Companies line up to support Apple’s pro-privacy stance

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iPhone 6s is a terrific smartphone, but fans are already bored of it.
Apple is definitely on the side of the angels, according to many.
Photo: Jim Merithew/Cult of Mac

Apple might be a rival to other Silicon Valley tech giants, but that’s not stopping the likes of Microsoft, WhatsApp and Google defending Cupertino’s stance against helping the FBI hack an iPhone.

Check out the privacy-minded Apple lovefest from these big companies, as well as groups like the American Civil Liberties Union, the Electronic Frontier Foundation and Amnesty International.

Got an old Android? Sell it to us for a great price!

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got-an-old-android-sell-it-to-us-for-a-great-price-image-cultofandroidcomwp-contentuploads20160220140529_sims-erecycling_0536-final-640x426-jpg
It's easy to turn your old devices into cash.
Photo: Jim Merithew/Cult of Mac

Got an old Android you don’t use anymore? It’s useless to you in the bottom of a drawer, but if you dig it out and dust it off, you can sell it to us for cold hard cash!

We’re buying used and broken Android and Microsoft devices through our new buyback program, and we pay more than Best Buy, Gazelle, and Walmart in most cases. We’ll even buy used wearables, watches, and devices that don’t even work anymore.