All items tagged with "Microsoft"

HopTo Is MS Office For The iPad Done Right

hopto

HopTo is a great version of Microsoft Word for the iPad. And that’s because it is MS Word, up in the cloud, driving a native iPad app. And you know what? If Microsoft just made the exact same app only with the Word part running locally on the iPad, I’d be happy. It really is nice enough to let you forget you’re using Word.

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Apple Tops List Of World’s Most Valuable Brands (Again!)

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Apple has topped the list of world’s most valuable brands for the third straight year in a row, and is now worth almost twice as much as any other brand on the planet, Forbes reports. The Cupertino company is now valued at $104.3 billion, up 20 percent over last year, which puts it way out in front of Microsoft, Samsung, and even Google.

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Apple’s Advertising Budget Is Tiny Compared To Microsoft & Samsung’s

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Many people would have you believe that Apple is successful not because their products are superior, but because they’re advertising is. They actually have a point, but not in the way they mean. Yes, Apple’s advertising is superior, but it’s not because Apple spends loads on it. In fact, Apple’s advertising budget is far tinier than Microsoft and Samsung’s.

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Apple Spends Just 2% Of Its Revenue On R&D

Collaboration

Despite a budgetary increase of 32% from $3.381 billion in 2012 to $4.475 billion in 2013, Apple still spends less than 3% of its revenue (net sales total $170.91 billion so far this year) on Research & Development of new products: something that will surely give ammunition to those skeptics who claim less innovation is taking place under Tim Cook’s command than it ever did while Steve Jobs was at Apple’s helm.

Right?

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Apple’s Open Letter Demanding NSA Surveillance “Accountability”

Apple is working on a better tracking solution for its developers.

Apple had added its name to an open letter from the tech industry — also signed by Google, Microsoft, Facebook, AOL and Yahoo! — demanding “oversight and accountability” of NSA surveillance.

The letter, sent Thursday, was addressed to the sponsors of the USA Freedom Act, a legislation designed to end bulk data collection by the National Security Agency. It claims that the tech industry (including Apple) welcome debate about the best way to further national security, while also protecting individual user privacy interests.

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Apple: We Know It’s Easy To Steal Our New Mac Apps, But We Hope You Won’t

iWork

While Apple’s iLife and iWork software suites are considerably cheaper than competing products from rival companies, there’s still a bunch of people who would rather download them illegally than have to fork out the $20 fee for each app. And believe it or not, those who do will get a free upgrade to the latest versions direct from Apple.

When the Cupertino company pushed out its latest OS X apps following the iPad event earlier this week, anyone who had already installed the apps on their Mac was entitled to the latest version for free — even if the were using trial software, or they had downloaded the apps illegally.

Apple knows this, and it says it wasn’t just a bug. It also accepts that it’s easy to pirate its software — but it would rather trust you not to than implement some cumbersome anti-piracy feature.

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Microsoft Tries To Discredit iWork As Competition, But Ends Up Looking Desperate

Apple has turned software pricing on its head, and Microsoft isn't happy about it.

Apple has turned software pricing on its head, and Microsoft isn’t happy about it.

Yesterday Apple announced that all of its consumer software, including OS X Mavericks, is now free. Customers who buy Apple’s hardware will have full access to the completely new versions of iLife and iWork at no additional cost. It’s a bold move that The New York Times called a direct attack on Microsoft Office.

The decision to make iWork free wasn’t Apple’s only jab at Microsoft during yesterday’s keynote, and now the Redmond giant has gone on the defensive.

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Was iOS 7 Designed In Microsoft Word? No, But It’s Certainly Possible [Video]

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Did Jony Ive design iOS 7 in Microsoft Word to win a bet at the bar? Almost certainly not, but he could have. Every single one of the new iOS 7 icons — including the more intricate ones like Game Center, Maps, and Stocks — can be recreated almost perfectly in Word.

Vaclav Krejci demonstrates the whole process in the video below.

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New iPad 5 Could Come With Microsoft Surface Style iTouch Keyboard

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What is the point of the iPad now that the iPad mini is on the cusp of going Retina? It’s Apple’s pro device: the iPad for people who want a tablet to replace their laptops, not just be a more fully-functioning e-reader.

Why is why the latest rumor to come down the pipes makes a lot of sense. It says Apple is intending on launching its own keyboard cover for the iPad at tomorrow’s event, a la the Microsoft Surface.

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Microsoft Brings Remote Desktop App To Android & iOS

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As promised, Microsoft has released its official Remote Desktop app for Android and iOS to coincide with the launch of Windows 8.1. The app is free to download and use, and just like the many third-party remote desktop clients, it allows you to access your Windows PC remotely from your smartphone or tablet.

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