Microsoft and Amazon have both overtaken Apple in market cap

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money
Apple is now behind where it was at the start of the year.
Photo: Ste Smith/Cult of Mac

Apple has done a whole lot in 2018 but, from a stock price perspective, none of it matters. That’s because Apple’s declining stock price means that the company has now officially lost money this year.

AAPL finished 2017 at $169.23. At time of writing, it is trading at $164.48. Overall, it’s now down around 1 percent year-on-year. In the process, it’s fallen behind some major rivals.

If you picked Apple’s IPO over Microsoft’s, you can start crying now

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Microsoft Windows
Apple may be the cooler company, but Microsoft's where the money is.
Photo: Microsoft

If you’d had the foresight to invest in Apple and Microsoft back when they first went public, it’s no secret that you’d be sitting on a big old pile of cash today.

But which company would have made you more money? CNBC recently crunched the numbers and, well, the results are somewhat surprising.

Microsoft’s new Surface Go ad blasts iPad as a child’s toy

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Surface Go ad 2018
Don’t give an iPad, apparently.
Photo: Microsoft

Think twice about buying your little ones an iPad for Christmas. Once they reach a certain age, Apple’s tablet just isn’t good enough, according to a new Microsoft holiday ad.

The hilarious 30-second clip features a young girl singing about all the reasons why the Surface Go is a better option. It suggests the iPad is a toy — not a “real computer” that’s fit for work.

iCloud now syncs with Windows 10 again

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iCloud iPhone
iCloud is fixed for Windows 10 users.
Photo: Jim Merithew/Cult of Mac

Apple has updated its iCloud client for Windows to restore syncing with the Windows 10 October 2018 update.

Microsoft’s most recent release prevented iCloud for Windows from being installed or syncing for many users. The company actually halted its rollout for iCloud users as a result.

No, Microsoft didn’t overtake Apple as most valuable tech giant

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money
But that does't mean it can't happen in the near future.
Photo: Ste Smith/Cult of Mac

A number of news outlets reported over the weekend that Microsoft briefly overtook Apple as the most valuable U.S. company. This followed several weeks of precipitous declines for Apple, which has seen billions of dollars wiped off its market cap.

In fact, Apple continues to lead Microsoft with a valuation of $817.6 billion to Microsoft’s $791 billion. The incorrect reports were caused by confusion about Apple’s number of outstanding shares, used to calculate market cap. Microsoft is definitely getting closer, though!

Today in Apple history: Apple signs damaging deal with Microsoft

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Windows used a number of elements of the Mac UI
One of the most damaging deals in Apple history.
Photo: Ste Smith/Cult of Mac

November 21: Today in Apple history: Apple signs Microsoft deal licensing Mac look and feel November 21, 1985: Following Steve Jobs’ departure, Apple comes close to signing its own death warrant by licensing the Macintosh’s look and feel to Microsoft.

The deal, between Microsoft co-founder Bill Gates and Apple CEO John Sculley, comes hot on the heels of the Windows operating system’s release. The pact gives Microsoft a “non-exclusive, worldwide, royalty-free, perpetual, nontransferable license to use [parts of the Mac technology] in present and future software programs, and to license them to and through third parties for use in their software programs.”

Oh, boy!

How to translate anything with Siri shortcuts

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If only all text was so easy to translate.
If only all text was so easy to translate.
Photo: Charlie Sorrel/Cult of Mac

Today we’re going to make a Siri Shortcut that takes any text, converts it into English, and copies it to the clipboard. Never again will you have to struggle with a foreign menu on a web page, or a snippet of text from a non-English news site.

There are a few ways to translate text and websites on iOS, but this shortcut has two big advantages: It’s really, really fast, and it automatically copies the result to the clipboard. If you ever used the otherwise-excellent Microsoft Translate share extension, you will already be sick of having to manually select the result in a tiny window, and then use the share sheet again just to copy it.

Today in Apple history: Microsoft reveals its plans for Windows 1.0

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This is how Windows 1.0 looked when it shipped.
This is how Windows 1.0 looked when it shipped.
Screenshot: Microsoft

November 10: Today in Apple history: Microsoft Windows 1.0 November 10, 1983: Microsoft tells the world about an upcoming product called Windows, which will bring the graphical user interface to IBM PCs.

Although Microsoft’s announcement about the new operating system comes before Apple launches the Mac in 1984, Windows 1.0 won’t actually ship until November 1985, earning it a reputation as “vaporware.”

At the time, Apple doesn’t view Windows as much of a threat. That doesn’t take long to change, however.

Microsoft co-founder Paul Allen dies at 65

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Paul Allen (left) and Bill Gates in the early days of Microsoft.
Photo: Microsoft

Microsoft co-founder Paul Allen died today after a battle fighting non-Hodgkin’s lymphoma.

Allen was 65 years old and was also the owners of the Seattle Seahawks and the Portland Trailblazers.