Apple is expanding its presence in Reno Technology Park in Nevada by building a new data center adjacent to its current one. The company filed a permit with Washoe County for “Project Huckleberry,” the codename for the new facilities that will stand next to the current “Project Mills” data center.
Data centers are not usually considered to be hazardous work environments, but Apple U.S. data centers have had a string of bad luck lately, and a new incident at the company’s center in North Carolina is adding to the fire.
Apple plans to open two new data centers in Europe, its biggest European project to date. Located in Ireland and Denmark, the twin data centers will power the company’s online services including the iTunes Store, App Store, iMessage, Maps and Siri for local customers.
Thanks primarily to the memories of its botched sapphire production efforts, Apple’s not had the best of luck so far with Mesa, Arizona — although politicians in the state are desperate to keep it there.
Under a new Senate Bill put forward this week, Apple could receive between one and two decades’ worth of tax breaks for its planned Mesa data center. The tax breaks, introduced by State senator Jeff Dial, would relate to Apple primarily because of its plans to power the facility with 100 percent renewable energy.
Having turned over a new leaf when it comes sustainability, Apple is rightly proud.
So proud, in fact, that it made the surprisingly un-Apple move of opening the doors of its North Carolina data center to NBC’s show, to shine a focus on the building’s pioneering use of renewable energy.