Apple plans to open two new data centers in Europe, its biggest European project to date. Located in Ireland and Denmark, the twin data centers will power the company’s online services including the iTunes Store, App Store, iMessage, Maps and Siri for local customers.
Thanks primarily to the memories of its botched sapphire production efforts, Apple’s not had the best of luck so far with Mesa, Arizona — although politicians in the state are desperate to keep it there.
Under a new Senate Bill put forward this week, Apple could receive between one and two decades’ worth of tax breaks for its planned Mesa data center. The tax breaks, introduced by State senator Jeff Dial, would relate to Apple primarily because of its plans to power the facility with 100 percent renewable energy.
Having turned over a new leaf when it comes sustainability, Apple is rightly proud.
So proud, in fact, that it made the surprisingly un-Apple move of opening the doors of its North Carolina data center to NBC’s show, to shine a focus on the building’s pioneering use of renewable energy.
Remember when Tim Cook said he wanted Apple to be a “force for good” in the world, in terms of sustainability?
In keeping with Apple’s plans to use 100% renewable energy to power all of its facilities, it has recently taken over a small hydroelectric project at a Central Oregon site, near to the company’s data center in Prineville.
Since these data centers consume massive amounts of electricity (read: the equivalent of a small city), Apple has been keen to explore alternative sources of energy to keep them in clean, renewable energy.
Based on an erosion permit filed with Catawba County on Wednesday, Apple is looking to build an additional structure onto the side of its existing already enormous complex. Made of precast concrete wall panels, along with steel columns, this add-on is set to add 14,246 square feet, and be around 25 ft tall.