For some reason, ComScore just hasn’t gotten around to adding mobile users to its measurements on how much traffic websites get until today. Now that mobile traffic is being accounted for, Apple has quickly gone from the 11th most popular website in the world to 8th.
ComScore just released its latest rankings for websites and Apple benefited the most from the addition of mobile audience scoring by adding 54% more unique viewers to its score.
The battle for smartphone supremacy between iOS and Android has been going on for years now, and even though a host of other manufacturers and operating systems have been introduced, no one has been able to slow down the popularity of the iPhone and Android.
The iPhone continued to increase its marketshare at the end of 2012 according to the latest analysis from comScore. While other platforms shrank in size, Apple’s iPhone now accounts for 35% of the U.S. smartphone marketshare, with Android smartphones taking 53.7%.
Apple and Samsung are the only two smartphone manufacturers currently seeing any growth in the United States. The pair are slowly eating away at the market share held by their rivals, including LG, Motorola, Research in Motion, and HTC. In the three months leading up to November 2012, Samsung increased its market share from 25.7% to 26.9%, but Apple is catching up with the Cupertino company enjoying slightly more growth.
Get more accurate answers to your questions by typing them into Google, rather than asking Siri.
Although it sometimes doesn’t understand everything you say, it’s hard not to like Siri. After all, the voice-controlled assistant has made it easier then ever to perform all kinds of tasks on a smartphone using only the natural language that we use on a daily basis. But as we are well aware, Siri isn’t perfect.
Especially when it comes to answering your questions. In fact, Apple analyst Gene Munster believes she’s still two years behind Google after she only managed to answer 68% of the 800 questions he asked in a quiet room.
Android's scraping the bottom of the barrel when it comes to attracting new rubes.
According to the latest data from comScore, Android might have peaked. Meanwhile, iOS is still going strong.
New smartphone users — individuals trading in their own feature phones for their first touchscreen, Android’s core constituency — are at their lowest level since 2010: just 300k new smartphone users a week in the last quarter, compared to 1.5 million in November.
It gets worse for Google. Android added the fewest number of new users than it has since 2009. It’s effectively an all-time low for Android growth, which, as Horace Dediu points out, equals four straight months of decline.
Report after report, same old, same old: Android and iOS continue to kick everyone’s arse in the mobile market. The latest comScore report is out, and once again, these two remain the only ones gaining any market share. Android continues to lead the pack with 48.6% (up 2.3 percentage points) while iOS remains in second with 29.5% (up 1.4 percentage points). Everyone else continues to lose market share with RIM holding the third position at 15.2% (down 2 percentage points. After that it’s Microsoft with 4.4% (down 1 percentage point) followed by Symbian with 1.5% (down .1 percentage point). Overall Android and iOS occupy 78.1% of the market with no signs of slowing down.
Often the first and biggest question that confronts any company developing a new mobile presence (or revamping an existing one) is whether to focus on developing a native app or a mobile web site. While each approach has its pros and cons, one way to decide may be to look at how users are accessing content on their mobile devices like the iPhone and iPad.
Unfortunately, the latest news from comScore is that users are evenly split between using a dedicated native app or using a mobile web browser to access content – making that criteria alone useless when it comes to developing a mobile strategy.
Sometimes, in the race between Apple and Android we lose sight of the larger picture. Such is the case when tech media reported the Google-created mobile software leading iOS 46.9 percent versus 28.7 percent. In fact, a year-long review paints an entirely different scene – one that proves the old tale of the tortoise and the hare.
It seems it’s all RIM can do these days just to hang on to the, well, rim. A new report by Business Insider reveals the same predictable result in last quarter’s round of the Smartphone Wars: Apple’s subscriber base is growing, with Android also growing, but at twice the speed — and mostly at the expense of Blackberry-maker Research In Motion.