Apple buys massive development site in San Jose

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Apple bought enough land to build a second spaceship.
Apple bought enough land to build a second spaceship.
Photo: Apple

Apple signed a lease for 300,000 square feet of office space in San Jose last month, but the company might be eyeing a bigger expansion in the city, according to a new report that Apple just purchased a massive development site in North San Jose.

In a deal worth more than $138 million, Apple has purchased 43 acres of land at 2347 North First St., according to documents obtained by the Silicon Valley Business Journal. Apple has yet to announce its plans for the property, but it will be the company’s first significant presence into San Jose in decades.

Here’s a map of the land Apple just bought:

Apple’s new ‘Spaceship’ HQ could have been called the Steve Jobs Campus

What the finished product will look like.
The Steve Jobs Campus?
Photo: Apple

If Apple’s former CEO had been more sentimental, we’d be referring to the company’s upcoming “Spaceship” headquarters as the Steve Jobs campus, according to an interesting tidbit in Stephen Fry’s Telegraph article about Jony Ive’s promotion.

While being given a tour of the rapidly advancing Apple Campus 2 site, Fry suggested it should be named after Jobs, who died in 2011 but was heavily involved with the early stages of planning.

“Oh, Steve made his views on that very clear,” said Tim Cook — hinting that the idea was discussed, but that Jobs wasn’t a massive fan of it.

Drone flyover video shows Apple campus coming along nicely

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Close encounters of the Apple campus kind: the company's new HQ as it will look on completion.

More than a year after Apple broke ground on its futuristic “spaceship” Apple Campus 2, we have another progress report courtesy of a new drone flyover video from Myithz.

As you can see from the video (which looks absolutely stunning on a 5K iMac, thanks to its high resolution), the forthcoming Apple headquarters is really starting to take shape now, as building continues on the $5 billion campus.

Check it out after the jump:

Kobe Bryant says making an iPhone isn’t too different than developing your hoops game

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kobe

Facing the end of his long, dominant NBA career, Kobe Bryant is branching out into the business world with Kobe Inc., and while he’s picked the brains of people like Oprah, Hillary Swank and Arianna Huffington, it was a meeting with Jony Ive at Apple Campus earlier this summer that caught the web’s attention.

What could one of the greatest basketball players of all-time learn from the world’s most famous designer? According to an interview with Bloomberg, the Black Mamba simply wanted to know how Ive approaches design and how he manages to see the world differently than everyone that makes hardware.

An NBA superstar reaching out to the world’s tech designer for help sounds like an odd fit, but Bryant says building an iPhone isn’t too different from developing a world-class basketball game because like building products, you approach both sequentially, piece by piece, to make it unstoppable.

Here’s the full interview: