Jony Ive talks iPhone X and Apple Park in new interview | Cult of Mac

Jony Ive talks iPhone X and Apple Park in new interview


Apple Park Close up
Hundreds of trees are being planted at Apple HQ.
Photo: Apple

The iPhone X will gain new functionality over the next year, according to Apple design boss Jony Ive.

In a new interview with design magazine Wallpaper, Ive discussed the challenges of designing in an age when products can be unfixed and fluid. With the edge-to-edge screen on the iPhone X, Apple’s now creating objects that don’t even look like they were designed, which is exactly what excites Ive.

Asked whether he misses the days of iPods with physical buttons, Ive responded that he’s more fascinated and intrigued by objects that can change their function.

‘I’ve always been fascinated by these products that are more general purpose. What I think is remarkable about the iPhone X is that its functionality is so determined by software,” explained Ive. “And because of the fluid nature of software, this product is going to change and evolve. In 12 months’ time, this object will be able to do things that it can’t now. I think that is extraordinary. I think we will look back on it and see it as a very significant point in terms of the products we have been developing.”

The Future of Apple Park

The wide-ranging interview also covered Apple Park and the challenges that go into designing a corporate headquarters that is flexible. Apple’s ring-shaped campus is built so that rooms can be reconfigured quickly to create lots of open spaces or lots of smaller private offices.

Ive says he sees the purpose of buildings changing over the next 20 years time. As Apple designs and develops different products, the campus will evolve and change. One of the biggest benefits of it will be the ability to have different designers collaborate.

‘That’s one of the things that I am absurdly excited about. At the moment, there are a number of physically really disconnected design studios, and now we can share the same studio,” Ive said. “We can have industrial designers sat next to a font designer, sat next to a sound designer, who is sat next to a motion graphics expert, who is sat next to colour designer, who is sat next to somebody who is developing objects in soft materials. And adjacent to every set of closed offices there is a very large open area of collaboration.”

Apple Park is set to open to the public later this month. The visitor center will open its doors, allowing tourists to get a glimpse of what the new campus is like. Getting inside the real campus where the iPhone is made will be much more difficult though.


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