Apple Watch brings the gift of go in new Apple ads

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Apple Watch
Apple Watch Series 3 shreds it on the slopes.
Photo: Apple

The holidays are finally upon us and Apple has a really good suggestion on what you should buy your loved ones for Christmas present: The Apple Watch.

Apple published four new ads today that highlight how the Apple Watch is a great exercise companion, whether you take it running, swimming, snowboarding or to a soccer game. Each ad is only 15 seconds long and uses some trippy visuals to get you in the shopping mood.

Check it out:

Feel the future with wireless charging and more [Week’s Best Deals]

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Wireless charging, distraction-free writing, and more are part of this week's best deals.
Wireless charging, distraction-free writing, and more are part of this week's best deals.
Photo: Cult of Mac Deals

This week’s best new deals in the Cult of Mac Store include some futuristic goodies. From a wireless charging pad to ultra durable wireless earbuds. There’s also a powerful planning platform for iOS and a distraction-free writing app, all of it discounted by half off or more. Read on for more details:

Apple unveils watchOS 4 with new clock faces and UI changes

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Kevin Lynch shows off the new Siri watch face for Apple Watch.
Kevin Lynch shows off the new Siri watch face for Apple Watch.
Photo: Apple

Apple’s software vision for the Apple Watch was unveiled during the company’s WWDC 2017 event today in San Jose, revealing a host of new features coming to wearers’ wrists later this year.

With watchOS 4, Apple’s designers have focused on making the device more personal than ever. Siri is more powerful than ever thanks to some new machine learning tricks that make the personal assistant absolutely indispensable.

Shower while grooving to your favorite tunes [Week’s Best Deals]

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This week's best deals include a shower-proof Bluetooth speaker, mobile VPN protection, and more.
Photo: Cult of Mac Deals

We’re back for another round of the very best deals on gear and gadgets in the Cult of Mac Store. This week, we’ve got an extra huge Bluetooth shower speaker, a simple but powerful mobile VPN, a handy app for cutting down on reading times, and a set of workout-ready Bluetooth earbuds. Everything in this week’s roundup is discounted by 75 percent or more, read on for more details:

Beyoncé lends a hand in colorful Apple Watch ad

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Apple Watch is the perfect workout companion.
Apple Watch is the perfect workout companion.
Photo: Apple

Apple dropped a colorful new ad for the Apple Watch Series 2 this morning to promote the wearable’s fitness features and waterproof design.

The fun new Apple Watch ad features a cast of different athletes going through their workouts while Beyoncé’s song “Freedom” blasts throughout the video. Other athletes and adventurers can be spotted in the minute-long ad that encourages watchers to “live bright.”

Check it out:

Machine-washable headphones are no sweat to clean [Review]

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These headphones will stay fresh and ready to bust out the jams.
These headphones will stay fresh and ready to bust out the jams.
Photo: Rob LeFebvre/Cult of Mac

Urbanears Hellas Bluetooth washable headphones

You can’t beat the sound quality (or comfort) of a good pair of on-ear wireless headphones, but working out with most pairs can be an exercise in moisture management with a side of stink-appeal.

These new Hellas headphones from Urbanears solve that problem with a removable, machine-washable headband and ear cup. You simply pull off the mesh-covered bits, toss them in the provided net laundry bag, and drop them in your washing machine. You’ll never have to deal with smelly, sweaty headphones again.

How gadgets helped me go from dad bod to six pack

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Third-party fitness apps will finally become fully fledged Watch apps.
Fitness gadgets saved my life. Sort of.
Photo: Graham Bower/Cult of Mac

I used to live the classic geek lifestyle, forever hunched over a MacBook, munching on comfort food. Until one day cancer forced me to take my health more seriously.

Now I run marathons and lift weights for fun. But the geek is still strong in me. From GPS watches to bioelectrical impedance analyzers, I’ve used pretty much every kind of fitness gadget.

Here’s the story of how fitness gear helped me get in shape for the first time in my life and swap my middle-aged dad bod for a six pack.

Pear Sports’ new monitor is the workout coach you always wanted

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Photo: Rob LeFebvre/Cult of Mac
Pear Sports' workout system pairs a heart rate monitor with comfortable earbuds and a mobile app. Photo: Rob LeFebvre/Cult of Mac

I’ve been a runner for a long time. I trained for (and ran) the 1994 Los Angeles Marathon. I’ve run 5K races, half marathons and relays for full marathons up here in Alaska, too. I find that running gives me the best bang for my buck: All I need is a pair of running shoes, some appropriate clothing (it gets cold up here), and some music to keep me getting out there.

Recently, though, I’ve been playing with a new bit of gear: the Pear Sports heart rate monitor, paired with a set of earbuds engineered to stay in your ears while working out, plus a pretty fantastic mobile app to make sense of the heart rate data.

Nike+ Running For iPhone Gets Fresh New Look, Lots Of New Features In Version 4.0

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The latest update brings a nice new look to Nike+ Running for iPhone.
The latest update brings a nice new look to Nike+ Running for iPhone.