Apple Watch gets a lot of stick for being a “me-too” product, and people who don’t see the need for a smartwatch assume the business is a bust. There’s this crazy perception that Apple Watch is just not selling — but that couldn’t be further from the truth.

The Apple Watch, alongside other Apple wearables, is now raking in billions of dollars every year. The business is huge. So huge, in fact, that it would be a Fortune 500 company all by itself, outselling supposed smash hits like Microsoft’s Surface tablets and the Amazon Echo.

Here’s why Apple Watch isn’t the flop you think it is.

Apple hopes the new Apple Watch Series 2 will become one of the most popular tech gifts this holiday season, so the company made some new ads highlighting the wearable’s fitness skills.

The two new ads, showing how Apple Watch can help you live a healthier life, were published on Apple’s U.K. YouTube channel today.

Watch them both:

Google stepped up its fight against the iPhone when it launched its new Pixel smartphones earlier this month, and now it’s preparing to take on Apple Watch, too.

According to the latest whispers, the company will launch its first Android Wear watches — complete with Google Assistant — in early 2017.

If you decided to pick up an Android Wear device instead of Apple Watch, you may have trouble using it with iPhone 7 and iPhone 7 Plus.

Those who have upgraded to one of Apple’s latest smartphones have found they just don’t play nicely with Google’s wearable platform, despite the fact that their predecessors have no trouble connecting after being upgraded to the same iOS 10 software.

Apple Watch Series 2 has finally landed, and while it may look almost identical to its predecessor, it comes with some significant improvements that make it worth the upgrade.

Fans can look forward to a faster processor, Apple’s brightest display yet, greater water-resistance, and a built-in GPS. There’s also a stunning new ceramic model.

The days of having a junk folder full of Apple-made apps you don’t want is finally coming to an end.

It appears that Apple made its first steps toward allowing iPhone and iPad users to delete stock apps today by making them available to download via the App Store.

The company didn’t announce the changes during its WWDC keynote, but after installing the first beta build of iOS 10, developers have discovered that apps like Maps, Contacts, Stocks, and others can now be deleted.

Tim Cook has hinted that the Apple Watch will get even greater at monitoring your health and fitness. Speaking at Startup Fest Europe in Amsterdam today, the Apple CEO said the company’s wearable may one day tell you when it’s time for a checkup.

Apple is looking for new software engineers who can build new watch faces and complications for Apple Watch. A job listing found on its website all but confirms we’ll see a wider range of customization options in future watchOS updates.

Chinese New Year is just a few weeks away and the Apple Watch is gearing up to celebrate the occasion with two new color options that will add a lot of red (and hopefully some good luck) to your wrist.

Samsung is working on its first app for iOS, and it’s going to allow iPhone owners to use its new Gear S2 smartwatch. The South Korean company is working on the Gear Manager app now, according to sources — and Samsung is keen to make it available as soon as possible.