Apple Watch gets a lot of stick for being a “me-too” product, and people who don’t see the need for a smartwatch assume the business is a bust. There’s this crazy perception that Apple Watch is just not selling — but that couldn’t be further from the truth.
The Apple Watch, alongside other Apple wearables, is now raking in billions of dollars every year. The business is huge. So huge, in fact, that it would be a Fortune 500 company all by itself, outselling supposed smash hits like Microsoft’s Surface tablets and the Amazon Echo.
Here’s why Apple Watch isn’t the flop you think it is.