July 20, 2007: Just a month after the original iPhone goes on sale, the first third-party app gets compiled and launched for the new platform.
Called “Hello World,” the software serves more as a proof of concept than a serious tool. But it demonstrates that third-party apps will become a cornerstone of the new iPhone economy. It’s a shame Apple doesn’t get the memo.
July 19, 2004: The fourth-generation iPod brings neat innovations to the popular audio device, including the Click Wheel interface recently introduced on the iPod mini.
“The best digital music player just got better,” says Steve Jobs in a press release on the day the product launches. And yet some people feel disappointed by the upgraded music player.
July 18, 1994: Apple launches the Quadra, Performa and LC 630 Macintoshes, three similar computers with slight differences tailored for the professional, home and educational markets.
Buyers can configure the new 630 series Macs for less than $2,000. Today, the idea of paying more than $4,100 (adjusted for inflation) for a decent multimedia computer sounds over the top. But in 1994, these new Macs looked like a total steal.
July 17, 2002: Apple ships a new super-sized iMac G4, offering a 17-inch widescreen LCD display that becomes the envy of most computer users at the time.
“The best consumer desktop just got even better,” says Steve Jobs of Apple’s new all-in-one computer in a press release. “Having this gorgeous 17-inch flat screen floating in mid-air right in front of you is simply breathtaking. There’s nothing like it in the PC world.” He wasn’t wrong!
July 16, 2014: Apple agrees to pay $450 million to resolve the Department of Justice’s antitrust case against the company over e-book pricing in the iBooks Store.
Cupertino stood accused of conspiring with five major book publishers to fix e-book prices. The five publishers all settled their claims outside of court, leaving only Apple to go to trial.
July 15, 2015: Apple introduces the sixth version of its iPod touch, attempting to prove that there’s still a place for the humble music player in the crazy, crazy world of iPhones and Apple Watches.
July 14, 1995: The MP3 file format receives its official name as the new .bit file extension gets changed to .mp3. The technology allows the compression of a standard CD .wav file to one-tenth its original size, courtesy of some smart algorithms.
The format will revolutionize the music industry — and put Apple on the road to world dominance.
The MP3 enables easy sharing of music tracks online and makes music more portable than ever. Apple’s iPod will become the world’s best-known MP3 player, quickly capitalizing on the new format.
July 13, 2006: Apple releases its first activity tracker, the Nike+iPod Sport Kit, which combines Cupertino’s popular music player with a smart pedometer.
The product marks Apple’s first step toward the kind of mobile health-tracking initiatives it will pursue in the following decade — most notably through its iOS Health app and the Apple Watch.
July 12, 2010: The iPhone 4 suffers a major blow when respected trade publication Consumer Reports says it can’t, in good faith, recommend the new Apple smartphone.
The reason the magazine refuses to give its vaunted “recommended” label to the previously top-ranked device? A little Apple scandal called “Antennagate.”
July 11, 2008: The iPhone 3G goes on sale. Expectations for the smartphone sequel run high, and Apple delivers with the addition of GPS, faster 3G data and a higher-quality build.
To make things even better, Apple’s second smartphone runs on a new mobile operating system. iPhone OS 2 introduces a better Mail app, turn-by-turn navigation and a little something called the App Store.
July 10, 2008: Apple launches the App Store, an online hub that lets iPhone owners browse and download apps made by third-party developers.
Transforming the iPhone from a locked-down platform to a generative one, the App Store means that every iPhone user can have his or her own “killer app” depending on the software they want — from social networking to composing music to playing games.
One of the most significant launches in Apple history, the App Store opens up a whole new revenue stream for Cupertino. It’s hard to believe that Steve Jobs was originally dead-set against it!
July 9, 2001: Apple earns the title of No. 1 computer manufacturer in the education market, with twice as many machines in schools as runner-up Dell Computer.
It’s a big turnaround from a couple of years earlier, when Dell overtook Apple and Steve Jobs was accused of abandoning this important market.
July 8, 1997: Steve Jobs begins his path to becoming chief executive officer of Apple, after former CEO Gil Amelio departs the company following a massive quarterly loss. Also leaving Apple is Ellen Hancock, executive vice president of technology.
To run Apple’s day-to-day operations, CFO Fred Anderson takes over until a new CEO can be found. Jobs, meanwhile, moves from strategic adviser to take “a more expanded role with Apple’s board and executive management team,” according to CNN Money.
Cupertino’s turnaround has started!
July 7, 2011: Three years after its launch, the App Store passes 15 billion downloads.
This represents a major milestone for Apple. The App Store offers more than 425,000 apps, which give the iPhone and iPad incredible capabilities and add to the devices’ wide appeal.
July 6, 1997: Following a massive quarterly loss for Apple, board member Edgar S. Woolard Jr. calls CEO Gil Amelio and informs him that he needs to step down. “You’ve done a lot to help the company, but the sales haven’t rebounded,” Woolard says.
Steve Jobs, who recently returned to the company he co-founded, denies being responsible for Amelio’s ouster. However, the move results in Jobs becoming Apple CEO for the first time. Now it’s time for a real turnaround!
July 5, 2006: Apple discontinues its low-end eMac product line. The action signals the end of the cathode ray tube era for Macs.
After more than a quarter-century using CRT monitors, Apple shifts to the superior LCD technology still used for Macs today. When it comes to screens, thin is definitely in!
July 4, 1985: Steve Jobs visits Moscow for the first time, with the aim of selling Macs to the Russians.
During his two-day trip, Jobs lectures computer science students in the Soviet Union, attends a Fourth of July party at the American embassy and discusses opening a Mac factory in Russia. He also reportedly almost runs afoul of the KGB by praising assassinated Marxist revolutionary Leon Trotsky.
July 3, 2001: Apple suspends production of its Power Mac G4 Cube, one of the most notable busts in Apple history — and the first major flop following Steve Jobs’ glorious return to the company.
Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then to Intel Core-based Macs.
July 2, 2010: Apple opens up about “Antennagate,” addressing iPhone 4 reception problems for the first time publicly.
In a letter to customers, Apple admits to being “surprised when we read reports of reception problems, and … immediately began investigating them.” However, the company’s findings do little to dispel the growing Antennagate controversy.
July 1, 2012: Apple shuts down its MobileMe web service, pushing users to switch to iCloud.
Launched in 2008, Apple’s subscription-based suite of online services and software includes features like Find My iPhone, a MobileMe photo gallery, chat facilities, an online calendar, storage and other cloud-based services.
After letting it limp along for four years, Cupertino finally decides to pull the plug, giving MobileMe users until the end of July to remove their data from the service.
June 30, 2015: Apple launches 24/7 radio station Beats 1. Part of Apple Music, Beats 1 features top DJs ranging from former BBC presenter Zane Lowe to top musical artists like Lil Wayne.
Apple calls Beats 1 “the biggest radio station in the world” and says it beats (no pun intended) all other music stations when it comes to concurrent listeners. However, without hard figures to back that up, some call out Cupertino on this claim.
June 29, 2007: The first iPhone goes on sale, giving excited Apple fans lined up outside stores their first chance at owning the game-changing smartphone.
The queues that greet the iPhone launch around the world prove that Cupertino is onto a good thing with the smartphone, first shown off by Steve Jobs earlier that year.
June 28, 1993: Apple ships the Macintosh LC 520, an “all-in-one” Mac targeted primarily at the education market.
The first Macintosh ever shipped with a non-optional 2x CD-ROM drive, it is designed to capitalize on schools’ growing multimedia requirements.
June 27, 1997: The last day of another disappointing quarter brings an end to CEO Gil Amelio’s 500 days running Apple.
The $56 million quarterly loss contributes to an overall deficit of $1.6 billion during Amelio’s reign. The slump effectively wipes out every cent of profit Cupertino earned since fiscal 1991. After losing money for six out of the last seven quarters, Apple seems past the point of no return.
June 26, 2008: Apple sends an email to developers, calling for software that will be distributed in the forthcoming App Store.
Devs around the world greet the news with excitement. They hurry to submit their apps and get in on the looming App Store gold rush. Many rake in small fortunes when the App Store goes live less than a month later.
