June 25, 1985: Microsoft co-founder Bill Gates sends a memo to Apple execs suggesting that Cupertino should license its Mac operating system and additional technology to other companies.
Apple CEO John Sculley and Macintosh boss Jean Louis Gassée ignore the advice of the 30-year-old Gates, who at the time is best known as a Mac developer. Five months later, Microsoft releases Windows 1.0.
June 24, 2010: Apple’s fourth-generation smartphone, the iPhone 4, goes on sale.
While the device is perhaps most remembered for the infamous “Antennagate,” it is otherwise a pretty great handset. In its first weekend, it sells 1.7 million units. That’s a major triumph for Apple.
June 23, 2003: Apple launches its gorgeous Power Mac G5, a powerhouse desktop computer with a perforated aluminum chassis that earns it the affectionate nickname “the cheese grater.”
Starting at an affordable $1,999 (more than $3,300 in today’s money, adjusted for inflation), the Power Mac G5 is the world’s first 64-bit personal computer. It’s also Apple’s fastest machine yet.
June 22, 2009: Steve Jobs returns to work at Apple, a couple of months after undergoing a liver transplant as part of his cancer treatment.
Although Jobs has been steadily getting back into work for the past several weeks, the news is made official when a quote from him appears on a June 22 press release about iPhone 3GS sales. An Apple employee also alerts the media after spotting Jobs on campus.
With his return confirmed, everyone wants to know how long Jobs will continue to lead Apple.
June 21, 2010: Apple releases iOS 4, which introduces a range of productivity features as well as the FaceTime videotelephony service.
iOS 4 represents a big step forward for Apple’s flourishing mobile devices. Due to the arrival of the first-gen iPad earlier in the year, iOS 4 also brings a transition from the mobile operating system’s original name, “iPhone OS.”
June 20, 1994: Apple launches eWorld, a subscription service for Mac owners that’s designed to compete with America Online and other nascent online properties.
Part messaging service and part news aggregator, Apple envisions eWorld competing with heavy hitters like AOL, Delphi, CompuServe and Prodigy. Unfortunately, Apple’s online service is doomed from the start.
June 19, 1995: Apple releases the Power Macintosh 9500, a high-end Mac that boasts a second-generation PowerPC chip that’s much faster than its predecessor.
The Power Mac 9500 is also significant for coming with six Peripheral Component Interconnect, or PCI, slots. They allow owners to attach hardware using Intel’s industry-standard connection. Along with seven bays for internal drives and a swappable daughterboard, this makes the 9500 the most expandable Power Mac ever produced.
June 18, 1993: John Sculley steps down as Apple CEO after a 10-year run.
Sculley is asked to leave by the Apple board after AAPL shares collapse from a high of $4.33 in 1992 to 73 cents the following year. He hands over the CEO role to Michael Spindler before briefly taking the role of Apple chairman, prior to departing altogether.
June 17, 1978: Steve Jobs’ first child, Lisa Brennan-Jobs, is born.
The child of 23-year-old Jobs and his high school girlfriend Chris-Ann Brennan, Lisa’s parents are no longer a couple when she is born. What follows are several shameful years in which Jobs denies paternity of his daughter, before they eventually reconcile.
June 16, 2010: Apple reports a massive surge of interest in iPhone 4, with 600,000 sales on the first day of preorders.
The company calls the number “far higher” than expected. At the time, it’s the most iPhone preorders Apple has ever taken in a single day. AT&T suffers server problems thanks to the demand — with 10 times the usual traffic on its website. It’s proof positive that Apple is onto a winner!
June 15, 2011: Three people get sentenced to prison in China for leaking information about the iPad 2 prior to its release.
The Foxconn R&D employees receive sentences ranging from one year to 18 months. They also must pay fines between $4,500 and $23,000. If you ever wonder why more Apple products don’t leak prior to release, this might help explain why!
June 14, 2007: Paul McCartney sings his new song “Dance Tonight” in an iPod + iTunes ad, the latest in a series of spots starring music industry legends.
The new animated ad signifies a thawing of the icy relationship between Apple and McCartney, whose original band The Beatles has been locked in a legal battle with Cupertino for decades.
June 13, 2013: Apple exec Eddy Cue takes the stand to defend the company’s iBooks business strategy in an antitrust case regarding e-book pricing.
Cue, Apple’s senior vice president of internet software and services, runs the iBooks Store initiative. His testimony proves vital to a case brought by the Department of Justice, in which potential damages climb well into the nine figures.
June 12, 2007: With iPhone frenzy hitting a fever pitch in the buildup to the device’s launch, journalist Walt Mossberg sends the Apple world into a tizzy by whipping out a review unit during a speech. The Wall Street Journal columnist is one of a very small number of tech writers given early access to Apple’s revolutionary smartphone so he can put it through its paces.
Speaking at The Chronicle of Higher Education’s Presidents Forum, Mossberg says he isn’t sure whether he’ll give the iPhone a thumbs up. Worried doubters immediately fear Apple is about to drop a dud.
June 11, 2007: At WWDC, Apple CEO Steve Jobs unveils Safari 3 for Windows, bringing the company’s web browser to PCs for the first time.
Apple pitches Safari as the world’s fastest and easiest-to-use web browser, capable of rendering web pages up to twice as fast as Internet Explorer and 1.6 times faster than Firefox. Safari for Windows lasts until 2012, but never becomes a major player on Microsoft’s dominant operating system.
June 10, 1977: Apple Computer Inc. ships its first Apple II computer.
A hulking beige mammoth with 4KB of RAM (upgradeable to a whopping 48KB), the Apple II was the computer that defined Apple for a generation of fans. Retailing at $1,298, it cost the equivalent of a handful of MacBook Pros today — even though it seemed a total bargain at the time.
June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. Apple’s biggest marketing effort since the “Think Different” ad campaign a few years earlier, it turns 15-year-old high school student Ellen Feiss into an unlikely star.
She becomes a viral sensation after viewers suggest she was stoned during filming of her sleepy-eyed “Switch” spot about a homework-devouring PC.
June 8, 2009: Apple introduces OS X Snow Leopard, a version of its Mac operating system that ranks among the company’s finest desktop updates.
Showcased at Apple’s Worldwide Developers Conference in San Francisco, Snow Leopard doesn’t seem as flashy as some other Mac operating system upgrades. In fact, Apple famously includes a slide in its WWDC presentation touting “0 new features.” However, OS X Snow Leopard more than delivers on Apple’s core values, paving a path to a bright future for the Mac.
June 7, 1993: Apple debuts the PowerBook 180c, a solid upgrade that brings a world of dazzling colors to the company’s laptop line.
The 180c’s big improvement over the grayscale PowerBook 180, which launched the previous October, is its active-matrix, 256-color screen. Such a screen is something of a novelty for laptops in the early 1990s.
June 6, 2005: Steve Jobs reveals that Apple will switch the Mac from PowerPC processors to Intel.
Speaking at Apple’s Worldwide Developers Conference, Jobs’ revelation reminds the tech world that he is a leader who can get things done. Given Intel’s focus on mobile computing, the move also offers a hint at what Apple’s CEO has planned for the second half of his reign.
June 5, 1977: The first Apple II, the personal computer that will put Cupertino on the map, goes on sale.
Previously shown off to a few thousand rabid fans at the West Coast Computer Faire, the Apple II’s arrival means the masses can finally get their hands on the breakthrough machine. A base unit costs $1,298 — the equivalent of $6,525 in 2023 money.
June 4, 1997: Mac clone-maker Power Computing hits its high point — but it’s also the beginning of the end.
Power Computing’s boss reaches an agreement with Apple CEO Gil Amelio concerning the forthcoming Mac OS 8. The deal allows the company to start making moves toward an IPO as the fastest-growing PC company of the decade. Things don’t turn out very well, though.
June 3, 2011: iOS overtakes Research in Motion’s BlackBerry operating system for the first time.
While Android remains comfortably in the lead in terms of market share, the news marks the beginning of the end for BlackBerry as a smartphone powerhouse.
June 2, 2014: Apple shows off OS X 10.10 Yosemite for the first time at its Worldwide Developers Conference in San Francisco. Following the Jony Ive-redesigned iOS 7, Yosemite boasts an aesthetic change that brings Apple’s desktop computers closer than ever to the look of the company’s mobile software.
Named after Yosemite National Park, the update follows the previous year’s Mavericks as the second Mac operating system named after a famous California landmark.
June 1, 1978: Apple launches the Disk II floppy drive, one of the company’s most important peripherals ever.
The best floppy drive available at the time, Disk II solves the Apple II computer’s most glaring weakness — a lack of storage. It also helps establish Apple’s flair for handsome profit margins.
