Today in Apple history: Apple denies Steve Jobs’ love of ninja stars

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Ninja star
Jobs apparently tried to take one of these on his private jet.
Photo: SecretNinjaNews

September 14 Today in Apple history September 14, 2010: Airport security workers reportedly stop Steve Jobs at Japan’s Kansai International Airport. The reason? The Apple CEO supposedly tried to bring ninja throwing stars onto his private plane while heading home from vacation.

It’s one of the most bizarre Steve Jobs stories ever. Apple, however, quickly spoils the internet’s fun. Cupertino issues a statement describing the reports as “pure fiction” (although Apple acknowledges that Jobs visited Japan over the summer).

Steve Jobs ninja stars: Pure fiction?

The “Steve Jobs ninja throwing stars” story was covered prominently by Bloomberg, as well as Japanese tabloid magazine SPA! Authorities stopped Jobs during an airport security scan, the reports said, after detecting the ninja weapons in his carry-on luggage.

The story cited unidentified officials at the airport and from within Japan’s transportation ministry. An airport spokesperson confirmed that the incident took place, but stopped short of identifying the person involved.

Although Apple insisted the events never transpired, Jobs’ alleged response to officials sounded like quintessential Steve: He supposedly argued that the rules shouldn’t apply to him because it would make no sense for him to hijack his own private jet. He then reportedly said he would never again visit Japan.

In Apple’s statement, the company said, “Steve did visit Japan this summer for a vacation in Kyoto, but the incidents described at the airport are pure fiction. Steve had a great time and hopes to visit Japan again soon.”

Steve Jobs’ love of Japan

Jobs had a lifelong affection for Japan, and visited often. The most obvious illustration of this was the mock turtleneck he wore throughout his 1997-2011 stint as Apple CEO. The shirt was inspired by uniforms worn at the Sony factory in Japan, and created by Japanese fashion designer Issey Miyake.

Jobs also loved Japanese food (he became a regular at Jinshō, a sushi restaurant in Silicon Valley). Plus, he collected artisanal objects — such as ceramics — during his trips to Japan.

Ultimately, there’s no confirmation on whether the ninja throwing star story is true. However, it doesn’t seem out of the question for a man who loved Japanese culture and beautifully designed objects made of high-quality materials. (And who often thought the rules didn’t apply to him.)

Besides, it’s kind of fun to picture the Apple PR flack given the story’s details and told to make the reports disappear!

  • Tristan Hubsch

    Please proofread: the 2nd word in the 3rd sentence of the 7th paragraph was probably meant to be “shirt,” rather than what you printed. (missing the “r”)

    • Luke Dormehl

      Ulp! That’s not an ideal mistake to make. Thanks for pointing it out.