As a response to T-Mobile’s new Jump plan that allows customers to upgrade their smartphone once a year for free, AT&T announced Next two days ago, which offers similar perks as Jump but at a much higher cost.
T-Mobile’s CEO, John Legere has already launched an AT&T Next bashing campaign to go along with the anti-AT&T rant filled keynote he delivered on July 10th. According to an email exchange with CNET, Legere views AT&T Next as just “a poor copycat” of Jump that’s designed to ripoff consumers more than ever: