Jony Ive wants to design a soap dispenser


Apple Design Boss Jony Ive has some low-tech ambitions.
Photo: Apple

After developing some of the most iconic tech products of the last two decades, Apple’s design boss Jony Ive has some astonishingly low-tech ambitions when it comes to the future.

During a recent interview at a conference organized by the Norman Foster Foundation, Jony Ive gave a surprising answer when what futuristic product he would like to design next.

“A soap dispenser,” Ive replied.

See Tim Cook deliver inspiring MIT commencement speech


Apple CEO Tim Cook before giving the 2017 MIT Commencement Speech.
Apple CEO Tim Cook before giving the 2017 MIT Commencement Speech.
Photo: TIME

Apple CEO Tim Cook warned MIT’s graduating class of the dangers society faces as a result of rapidly advancing technology during his commencement speech this morning.

Cook challenged the 2017 graduates to measure their impact on humanity on the lives they touch, rather than the likes you get on social media.

Today in Apple history: Brilliant ad campaign turns switcher into unlikely star


Do you remember Apple's (allegedly) stoned superstar?
Photo: Apple

x June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. It’s Apple’s biggest marketing effort since the successful “Think Different” ad campaign from a few years earlier.

Particularly notable among the people in the “Switch” ads is 15-year-old high school student Ellen Feiss. She becomes a viral sensation online, after many viewers suggest that she might have been stoned when the spot got shot.

WWDC over the years: How it became a tech juggernaut


WWDC has been home to some seismic announcements over the years.
Photo: Daniel Spiess/Flickr CC

Today in Apple history: Apple responds to Foxconn suicides


Apple was criticized for conditions on the iPhone production line.
Photo: SACOM Hong Kong/Flickr CC

May25May 25, 2010: Apple makes its first public statement after news breaks concerning a number of suicides at manufacturing partner Foxconn’s factories in China.

Coming after the ninth Foxconn death is reported, Apple says that it is “independently evaluating” Foxconn’s response, and that it will carry out its own investigations of the facilities where its products are made.

It’s a tough challenge for Apple to deal with, and one that Steve Jobs’ comments don’t exactly help…

Jimmy Iovine says free music streaming is screwing artists


Apple Music doesn't have a free tier.
Photo: Apple

Jimmy Iovine wants people to pay for music again and he’s got a plan that just might work: make free music streaming suck.

The Apple exec and music industry legend sat down for a new wide-ranging interview, during which Iovine lamanted that artists aren’t getting paid enough for their music anymore. And it’s mostly Spotify and YouTube’s fault.

Steve Jobs wanted Jeff Goldblum to be ‘voice of Apple’


Screen Shot 2017-05-17 at 10.23.25
Jeff Goldblum appeared in a 1998 ad for Apple.
Photo: Apple

Steve Jobs wanted The Fly and Jurassic Park actor Jeff Goldblum to be the “voice of Apple,” the actor claimed in a recent interview on the Today Show in Australia. “Steve Jobs called me up a few decades ago,” said Goldblum. “That was early on, and I did not know it was Steve Jobs.”

Sadly it didn’t exactly happen like that. It seems that, unlike life, Steve Jobs, uh, couldn’t find a way

Apple Park originally looked like a penis and 5 other wild facts


Apple hQ
Steve's original vision was a bit different than this.
Photo: Apple

Apple pulled back the curtain of its new spaceship campus in a new interview that highlights all sorts of crazy facts about what went into the new campus, including how it Steve Jobs originally wanted it to look like a penis.

Obviously, Penis Park got scraped in favor of Apple’s perfect circle. But the perfect campus might not have been a disaster if Steve Jobs’ hadn’t shown some early drawings to his son, according to Wired’s deep look into the campus that also reveals how Apple went out of its way to invent an all-new pizza box that keeps crusts fresh.

Why Apple Park is Steve Jobs’ final project


Steve Jobs, creator of the iPad and created on the iPad.
Steve Jobs played a major part in developing Apple Park.
Photo: Jeremy Martin

Apple’s epic Apple Park campus is more or less complete, and it’s celebrated in a great new Wired cover story, written by one of the best Apple journalists out there.

In the article, Steven Levy — who has had the inside scoop on Apple since the 1980s, and written two great books (The Perfect Thing and Insanely Great) on the company — makes a great argument that Apple Park is nothing less than the final product of Steve Jobs himself.

Here’s why:

Drone flyover video reveals Apple Park progress over past year


The Steve Jobs Theatre still isn't ready to host events.
The Steve Jobs Theatre still isn't ready to host events.
Photo: Matthew Roberts

Apple’s new spaceship campus still isn’t quite ready for employees to move into yet, but the amount of work done over the past year has been absolutely astonishing.

In the latest aerial video of Apple Park, drone videographer Matthew Roberts takes fans through a breathtaking review of all the construction that’s gone on in the past year. You can watch as Tim Cook’s beautiful pile of dirt gets slowly redistributed across the campus as solar panels, glass walls and hundreds of trees get put in their proper place.

Check out the progress Apple’s made: