| Cult of Mac

Today in Apple history: Apple’s massive glass staircase wows Manhattan

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The Apple Store on West 14th Street in New York City becomes the company's trendiest yet.
Apple's trendiest store yet?
Photo: Mathieu Thouvenin/Flickr CC

December 7: Today in Apple history: Apple opens its first three-story retail store, the Apple Store on West 14th Street in New York City December 7, 2007: Apple opens its magisterial store on West 14th Street in New York City. The new Apple Store features a three-story glass staircase deemed the most complex ever made.

The store is Apple’s biggest in Manhattan (and second-largest in the United States, after the one on Chicago’s Michigan Avenue). The first three-story Apple retail outlet, it boasts an entire floor dedicated to services. It’s also the first Apple Store to offer free Pro Labs classes to customers.

The sheer size of this Apple Store — with its 46-foot Genius Bar — proves impressive. However, its astonishing spiral staircase steals the show as its most iconic design feature.

Former Apple retail boss on track to revolutionize tech shopping again

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Ron Johnson when he was with Apple
Ron Johnson, with Apple co-founder Steve Jobs at the grand opening of an Apple Store.
Photo: Richard Agullar

In a former life, Ron Johnson changed how people buy Apple products.

The retail chief who helped launch the Apple Store continues to tweak how we shop for our gadgets. Johnson’s Enjoy Technology Inc. brings online device delivery to your front door with a person to help you set it up.

If you haven’t heard of Enjoy Technology, that may change thanks to a new round of investment that will help Johnson’s company reach beyond its 50 markets in the U.S.

Apple Store creator tells how disagreeing with Steve Jobs perfected retail

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Ron Johnson when he was with Apple
Ron Johnson, with Apple co-founder Steve Jobs at the grand opening of an Apple Store.
Photo: Richard Agullar

Steve Jobs’ hands-on approach to just about every project at Apple is part of his legend.

Ron Johnson, Apple’s first head of retail, offers fascinating detail about Jobs and the work leading up to the first Apple Store during a recent episode of the Gimlet podcast Without Fail hosted by Andy Blumberg.

Jobs was demanding and described by many as often difficult to work with. But Johnson says working with Jobs was a “gift.”

Former Apple retail boss’ new gadget site will send tech experts to your home

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Steve Jobs and Ron Johnson at Apple's Fifth Avenue Apple Store grand opening.
Steve Jobs and Johnson at Apple's Fifth Avenue Apple Store grand opening. Photo: Richard Agullar
Photo: Richard Agullar

Ron Johnson, a.k.a. the former Apple retail guru who played a key role in launching the Apple Store, has officially launched his new startup.

Called Enjoy Technology, Johnson’s website sells dozens of high-end tech gadgets, including smartphones, laptops, speakers, tablets, and drones — only with the added twist that customers get free home setup from an expert at no extra cost.

Ron Johnson wants to sprinkle Apple Store magic at e-retailer Nasty Gal

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Steve Jobs and Ron Johnson at Apple's Fifth Avenue Apple Store grand opening.
Steve Jobs and Johnson at Apple's Fifth Avenue Apple Store grand opening. Photo: Richard Agullar
Photo: Richard Agullar

Former Apple retail boss Ron Johnson is taking on a new mission: helping online retailer Nasty Gal move into the brick-and-mortar retail space.

According to Re/code, Johnson is leading a $16 million investment in the ultra-chic brand, which started out in 2006 as an eBay store, and has risen to bring in more than $100 million in annual revenue. Johnson will also be joining the company’s board of directors, while simultaneously acting as the CEO of his as-yet-unlaunched e-commerce startup, Enjoy.

Former retail chief on why Apple stores have always had free Wi-Fi

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Steve Jobs and Ron Johnson at Apple's Fifth Avenue Apple Store grand opening.
Steve Jobs and Ron Johnson at Apple's Fifth Avenue Apple Store grand opening.
Photo: Richard Agullar

Ron Johnson was Apple’s first head of retail, and he is widely credited with the early success of what is now the most profitable retail brand on Earth.

In a recent interview at Stanford University, his alma mater, Johnson reflected on his career in retail at brands like Target, Apple and J.C. Penney. He gave some insight into the decisions behind what makes the Apple Store “experience,” including why every store has always had free Wi-Fi.

Johnson also talked about the “intimate” relationship he had with Steve Jobs and shared a pretty surprising opinion about the late CEO.

Machine Crush Monday: Apple’s iconic Fifth Avenue store turns 8

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FULLSCREEN
Apple's Fifth Avenue retail store opens in New York City.
Black sabbath is inducted into the Rock and Roll hall of fame along with Blondie, the Sex Pistols, and Lynard Skynard.
Don Knotts, the actor who portrayed Barney Fife on the 1960s TV sitcom The Andy Griffith Show dies at the age of 81.
Google pays $1.65 billion to acquire YouTube. Google's Q3 profits for the for the year nearly doubled (92)%), while its search query volume grows twice as fast as Yahoo's.
Celebrations are held in Salzburg and around the world for the 250th anniversary of the birth of Wolfgang Amadeus Mozart.
Crash wins Best Picture at the Oscars.
...Brokeback Mountain does not.
U2 cleans up at the Grammys.

It takes a lot to be both New York City’s most photographed landmark and Apple’s most beautiful retail store. It’s rare that a shop can genuinely be said to take your breath away, but in the case of New York’s Fifth Avenue Apple Store, it lives up to its reputation — and then some.

A big glass box with a glass elevator in the middle, as well as a see-through staircase, complete with wrap-around glass banister, it’s a little bit like Apple’s long-forgotten (but spectacular) Power Mac G4 Cube — only so big that you can shop in it.

Grossing more than any other store in New York, and making more dosh per square foot than any other store in the world, exactly eight years after it opened its doors, Apple’s flagship retail store has become an iconic part of the New York landscape.

And like a lot of the best Apple products, it owes it all to Steve Jobs.

Apple Refusing To Hire New Retail Chief From Within, But What About Ron Johnson?

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Apple-Store-bellevue-flood

Apple has been without a head of retail for nearly a year. Since John Browett was hired and quickly fired last year, Tim Cook has been in charge of the company’s retail operations. Apple has made it clear that it’s on the hunt for a new executive to fill the role, but there hasn’t been any candidates to fit the bill.

While Apple does occasionally make high-profile hires from other companies, promotions often happen from the inside. Tim Cook himself is an example. He was Chief Operations Officer before Steve Jobs died and made him CEO.

As Apple continues to seek a new retail leader, don’t expect the position to be filled by someone currently on Apple’s roster. But that doesn’t necessarily rule out former employees.