Want to know what it’s like to work at the Apple Store? How to get hired, what training you’ll receive, how much you’ll be paid, even the choice of words you’ll be forced to use when you let a customer down? A new subscriber only report from the Wall Street Journal has all the juicy details. Here’s the most interesting bits.
For the tenth anniversary of the opening of the first Apple retail location, the stores themselves got new, cutting edge signs made out of iPads.
A lesser talked about gift to celebrate the occasion, given to every Apple Store on earth? A seemingly crummy poster. Make that, a seemingly crummy poster with no images or colors. Make that, a crummy poster with no images or colors packed with over eighteen hundred wordsof dense verbiage.
Don’t let your initial impression fool you, though. A poster this may be, but it’s a great read, full of fascinating tidbits about the Apple Store that I’ve never read before. Here’s some examples.
Apple employees at its Upper West Side store in New York City are being charged for racial discrimination after an incident during which they allegedly told two black men they were not welcome in the store and asked them to leave. Thankfully, the whole occurrence was recorded on a cell phone.
On the day of Apple’s 10th Retail Store anniversary, not everyone’s celebrating: in fact, a small but vocal group of Apple Store employees is working hard even now to unionize in response to what they term unfair treatment and compensation.
It is increasingly looking like the huge event Apple has in store for May 22nd isn’t a new product launch, but instead the unveiling of what is being christened Apple Store 2.0… an all new and improved retail experience which could also debut NFC-based payments, and possibly a surprise from Square.
One of the best things about being a student – apart from all the parties, the freedom, and more free time that you know what to do with – is Apple’s back to school promotions, which typically see the company offer a free or discounted iOS device to students buying a Mac. Those waiting to get a free iPod touch before they purchase their next MacBook may not have to wait much longer, as this year’s promotion could be just around the corner.
Confirming our exclusive report last week that Apple Stores were scheduling meetings with all retail staff in late May, we’re now hearing reports that all Apple Stores in the United States will hold all-hands meetings for the morning of Sunday, May 22nd. And given the preparations and secrecy, something big seems like it’s about to shakedown in celebration of Apple’s ten year retail anniversary.
Cult of Mac has learned Apple could be scheduling secret employee meetings with retail staff on May 28th between 8 and 10am. Is this just pre-WWDC preparations, or something more?
It looks like Microsoft’s plan to beat Apple in the retail space by building their own Microsoft Stores right across from mall-based Apple Stores is paying off: Microsoft’s successfully chased Apple out of its space in the Bellevue, Washington shopping mall.
It’s something of a pyrrhic victory, though. Apple’s just moving to the second floor of the mall to a larger retail space. Directly overhead, overlooking Microsoft’s store, where it will literally be living in Apple’s shadow. If there was ever a time to LOL, this is it.
Citing sources “familiar with the matter,” a new report suggests Apple will launch its new lineup of iMacs tomorrow, May 3rd, featuring Intel’s newest family of Sandy Bridge processors, and the company’s high-speed Thunderbolt port in place of the current Mini DisplayPort.
Apple has recently been taking steps to ensure a smooth roll-out of the new iMacs, according to the same sources, who apparently continue to provide accurate information when it comes to Apple’s plans, says the AppleInsider report. One confirmed that a “visual night” is scheduled for the early morning hours of May 3rd, “so it is highly likely that whatever new product that is going to be refreshed or introduced will be done on [that day].”
A “visual night” is when several Apple retail employees are called in to work throughout the evening and into the early hours of the morning to make changes to store layouts, often removing old products to make room for new ones.
Previous reports have already speculated that Apple was getting ready for the imminent launch of updated iMacs, and stock of the current generation all-in-one is slowly diminishing. The last time the iMac family was updated was some 9 months ago.
Credit cards at the ready!
Apple is certainly rather talkative today; as well as confirming the release of the white iPhone 4 tomorrow, it has also issued a press release announcing that the iPad 2 will launch in another 12 countries this week.
Tomorrow, April 28th, the second-generation tablet will hit Japan; while Hong Kong, India, Israel, Korea, Macau, Malaysia, Philippines, Singapore, South Africa, Turkey and UAE will get the device on Friday, April 28th. China will also get the device on May 6th.
Customers can purchase the device at Apple retails stores from 9 a.m. local time, select Apple authorized resellers, and from Apple’s online store beginning at 1 a.m.
Meanwhile, I’m still waiting for the iPad 2 I ordered in the U.K. on April 1st. What gives?
Apple has today issued a press release and finally confirmed the launch date of the white iPhone 4. It will be available beginning tomorrow, April 28th, from Apple’s online store, its retail stores, AT&T and Verizon stores, and select Apple authorized resellers.
It was also be available from various carriers in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, and the U.K.
Phil Schiller, Apple’s senior vice president – who confirmed in a tweet that the device would launch this spring – said in the press release:
The white iPhone 4 has finally arrived and it’s beautiful. We appreciate everyone who has waited patiently while we’ve worked to get every detail right.
The device launches 10 months after it was first announced, with various manufacturing issues rumored to be the cause of the delay. Apple’s official statement will finally spell the end of white iPhone 4 rumors. Oh, Lord, what a wonderful day.
Apple could be planning an event to commemorate the 10th anniversary of its retail stores, after the company told its retail employees this week that they could not request vacation days in late May.
An AppleInsider report reveals an email was sent to Apple retail employees informing them that they could not request days off between May 20th and May 22nd. Store managers are apparently “very excited” about these dates, but it seems no further information is currently available.
Gary Allen of ifoAppleStore.com – a website dedicated to news and information about Apple’s retail stores – said that Apple may hold an event to “attract a crowd” for a few days as a way of celebrating the 10-year milestone.
It’s unlikely, however, that the event will see a new product launch. Though Apple is expected to update its iMac lineup to introduce the latest Sandy Bridge processors, this isn’t usually an occasion that would prevent retail employees from taking vacation.
The last time Apple enforced this rule was earlier this year for two major product launches: the Verizon iPhone 4 and the iPad 2. Don’t bother getting your hopes up for the iPhone 5, though – recent reports don’t expect that until at least September.
Update: MacRumors have since received some information that suggests this may well be due to internal training, rather than an event.
Apple seems to be catching up with the demand of the iPad 2 after shipping times for orders from the Apple online store dropped to just 1-2 weeks last night. Those in the U.S. noticed the change first, but it slowly spread to every country in which the device is currently available.
Shortly after its launch, shipping times for the iPad 2 hit 4-5 weeks, but as Apple deals with demand and orders begin to tail off a little, shipping times have continued to slowly drop.
Just as expected, Toys ‘R’ Us has now joined the growing list of U.S. retailers to offer the iPad 2. The toy giant began advertising the second-generation tablet on Sunday, which is now available for purchase in selected stores. (If you can find stock.)
There is a list of stores now offering the iPad 2 available on the Toys ‘R’ Us website, and a leaked product sheet indicates the retailer will also offer the Smart Covers, Camera Connection Kit, and VGA Connector to accompany the device.
Toys ‘R’ Us joins Best Buy, Walmart, Target, AT&T and Verizon on the list of third-party stores to offer the iPad 2 as Apple’s retail expansion for the device continues to grow in the U.S.
Despite this, the device seems to be no easier to obtain – with stores continuing to sell out the day they receive their stock.
[via AppleInsider]
Earlier today, we brought you a report from CrunchGear about a Best Buy employee who had revealed that the retail giant was deliberately saving stock of the iPad 2 once it had met its sales quotas each day – a technique that apparently didn’t sit too well with Apple.
Since then, Best Buy has denied rumors that it has fallen out with the Cupertino company, and declared it was holding stock of the iPad 2 for an “upcoming promotion.”
In an official statement sent to Boy Genius Report, Best Buy said:
Best Buy continues to receive iPad 2 inventory from Apple on a regular basis. As we’ve said previously, we are fulfilling customer reservations first.
Our stores have been asked to temporarily hold non-reserved iPad 2 inventory for an upcoming promotion. This is a customary practice for us when there are supply constraints. Best Buy enjoys a great partnership with Apple, and we’re delighted by customer response to iPad 2.
While Best Buy seem to have clarified the issue of holding stock, it did not comment on a claim that its employees were lying to customers by informing them they had no stock of the second generation device, when in fact its stock rooms could be littered with them.
I know everyone is interested in purchasing an iPad 2, but you are not sure about whether your local Apple store has any in stock. What we need is an Apple iPad availability Web tool like the one we had before for the iPhone 3GS in 2009. Back then that page declared:
The Apple Retail Store likely has your iPhone 3GS in stock. You can check the most up-to-date availability right here. Shipments of iPhone 3GS arrive most days, and availability is updated hourly. The 8GB iPhone 3G is currently available in all stores.
You could access the tool to check the availability of an iPhone 3GS in your state. I checked and the URL no longer works — even when you substitute the word iPad in it for iPhone in the old URL.
I think that Apple would probably re-launch this tool again if they had better inventory availability, but with the iPad 2 selling out and screen manufacturing problems they probably don’t really need this tool right now.
Hopefully all that will change soon and a site like this will re-launch for the iPad 2. Then you won’t have to stand in ridiculous iPad 2 lines any more.
If you weren’t fortunate enough to order your iPad 2 through the Apple online store yesterday, you may want to try third-party suppliers and Apple specialists if you want one anytime soon, as shipping time for the second-generation tablet has today increased to 3-4 weeks through Apple.
When the iPad 2 launched yesterday, shipping times started at 3-4 days. They then increased to 5-7 days shortly afterwards, before rising again to 2-3 weeks. Now you could face a month-long wait for that skinny new Apple tablet, while the company seems to be struggling with demand once again.
It hasn’t yet been revealed by Apple how many iPad 2s it sold on launch day, however, industry analysts have predicted that a staggering 600,000 of the devices will be sold during its first weekend. Supply shortages across Apple retails stores, third-party resellers, and now the Apple online store, certainly strengthen these predictions.
[via 9to5 Mac]
The iPad isn’t just creating revenue for Apple and iOS developers, in many retail establishments it’s now tracking revenue as well. Everyone’s favorite iDevice has been increasingly seen helping out at the checkout counter and point-of-sale operations in restaurants and coffee shops worldwide.
Several vendors are now offering iPad software and integrated terminal hardware supporting order management, payment processing, reporting and remote management capability. What an ideal Geek Trend: iPads, Coffee, Cupcakes and Commerce!
November 7th’s turning out to be an important date for big box retail. It’s not just the day that Target’s slated to get the iPhone for the first time, but also the day that all 158 Best Buy Mobile stores will finally get the iPad.
Best Buy’s Mobile store locations are more Lilliputian Best Buys that focus on mbile electronics and are most often found in shopping malls or in congested downtown city locales.
There’s some obvious advantages for Apple pushing the iPad through as many outlets as it can this holiday season. Cupertino clearly does not want anyone to be able to fall upon the excuse of merely not being able to find an iPad or iPhone to buy a loved on this Christmas, and by selling iPads at Best Buy Mobile, Apple is able to expand its retail presence even to malls that don’t have an Apple Store.
Pretty soon, about the only excuse anyone’s going to have not to own an iOS device is sheer obstinance.
