Apple may be planning to loosen its tight control of the way ads are run on the Apple News app. And that could mean big bucks for publishers.
A money fix for the app is supposedly in the works, according to a new report that claims publishers potentially could soon make the same amount of money off ads in Apple News as they do from their own websites.
Apple today made a number of changes to Apple News that make the platform much more friendly for content publishers — especially those who are only just signing up. The company now allows all channels to use custom graphics, and allows old stories to be added seamlessly.
Apple’s six-year dabble into the world of advertising has come to an end. The company is reportedly surrendering its iAd program over entirely to publishers. That means publishers will get full control over the creation of ads, ad management and selling them. Apple apparently just doesn’t want anything to do with the ad business anymore.
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Not too surprisingly, the five major publishers originally named in the U.S. Department of Justice’s e-book case regarding their collusion with Apple on pricing have now themselves filed a complaint regarding the Justice Department’s proposal to eliminate the use of the agency model in any Apple agreements with publishers for a period of five years.
Publishers like the agency model as it allows them to set prices for e-books, instead of the distributor, as Amazon did before Apple’s own iBooks system launched on the iPad.
The ongoing iBooks antitrust case between Apple and the United States Department of Justice took a very interesting twist this morning when the DoJ and 33 state Attorneys General laid out plans to remedy Apple’s wrongdoings and restore competition to the market.
The DoJ wants Apple to terminate all of its deals with book publishers, and refrain from entering into any new ones for at least five years. It also wants the company to start selling e-books from rivals like Amazon and Barnes & Noble.
Today, the fourth day of the Apple e-book anti-trust trial taking place in New York, Google’s director of strategic partnerships testified as a government witness. Thomas Turvey, under cross examination from Apple lawyer Orin Snyder, told the court that while the publishers named in the original suit had told him that they had moved to an agency model due to deals with Apple, he also acknowledged that his lawyer had helped him draft his own statement for the court, and that he was unsure of the details within the statement.
In other words, the exact opposite of what a credible witness says.
According to Reuters, US authorities have called Apple out for collusion with electronic book publishers, saying that the Cupertino-based company conspired with publishers to raise eBook prices when negotiating iBooks by playing them all against each other and against rival eBook retailer, Amazon.
The US Justice Department accused Apple of price fixing in April 2012 in relation to Apple’s negotiations with five publishers when it was launching the iPad in early 2010. The Justice Department has settled out of court with each of the publishers, which included HarperCollins, Simon & Schuster, Hachette Book Group, Macmillan, and Pearson’s Penguin Group.
Cheaper e-books would be great, right? According to industry executives, that may just happen in the next one to three months after a federal judge entered an approval of an antitrust settlement between several e-book publishers and the Justice Department itself.
In the final settlement today, publishers Lagardere, Hachette Book Group, Simon & Schuster, and HarperCollins have the next 10 days to notify e-book retailers like Amazon that any previous agreements regarding e-book pricing are no longer valid. The deal gave publishers only seven days to notify Apple, interestingly enough.
According to the report in the Wall Street Journal, one executive, who asked to not be identified, said, “It could be pretty fast.”
The publishers have to let retailers out of any agreements that prevent discounting, and the retailers are also able to terminate said contracts within 30 days.
When Apple announced the terms for Newsstand and digital subscriptions, many publications felt that the company was being too hard on them. Apple’s requirement that publishers offer the same deals through the App Store that they do elsewhere while still taking its typical 30% cut of the income ruffled a lot of feathers in the publishing world. While there was a lot of angry discussion about the policy when Apple announced and implemented it, many publications decided to accept the policy – at least initially.
Since then, however, a handful of publications have decided to abandon their presence on iOS devices. Some are planning to build a web app as their only iOS or mobile presence. Others are looking to create deals with various news aggregators. Regardless of their plans, Apple’s terms are one of the key reasons that publishers are getting out of the App Store.