Apple is back with a new set of ads aiming to get Android users to switch to iPhone. The two new ads showcase Portrait Mode and Portrait Lightning on the newest iPhones, while also bragging about the App Store’s security compared to Google Play.
Apple is very proud of its Portrait Lighting feature for the iPhone X and iPhone 8 Plus, and it’s willing to let users take a peek behind the Cupertino curtain to show exactly why.
In a new video shared Wednesday evening, Apple gives an overview of the development process which led to Portrait Lighting — including collaborations with photographers to study lighting, state-of-the-art artificial intelligence, and more. Check it out below.
Apple debuted a new ad for the iPhone X over the weekend. The 30-second commercial advertises the iPhone X’s Portrait Lighting selfie feature, and includes narration from the iconic boxing heavyweight champion and social activist Muhammad Ali.
The iPhone X’s advanced camera gets some prime time in the spotlight in Apple’s latest ad.
Apple dropped the fun new spot, which highlights the next-gen photographic features of the $1,000 iPhone, this afternoon. While Portrait Mode loomed large in 2017’s marketing, Apple apparently wants to make Portrait Lighting the next big thing this year.
Portrait mode is an iPhone 7 feature that has been supercharged in the iPhones X and 8, with the addition of Portrait Lighting. Both features use depth data from these iPhones’ dual cameras, either to separate the subject of the photo from its background, or to completely re-light the photo to add drama. Here’s how to make the most of them.
Compared to the radical redesign of the iPhone X, the iPhone 8 Plus looks quite familiar. With the exception of a glass back and a few superficial changes, it employs the same form factor that Apple’s been using since the iPhone 6 Plus. However, it packs some serious internal upgrades that make a difference in day-to-day use.
I picked up the 8 Plus on launch day and have been using it for just over a week. How does it rate? Get my take in the video and written reviews below. Also, don’t miss our huge iPhone 8 and 8 Plus case giveaway at the bottom of the post.
Apple debuted a new ad on its YouTube page over the weekend, showcasing the new Portrait Lighting feature for the iPhone X and iPhone 8 Plus.
The ad depicts a woman walking down the street, perfectly illuminated with studio-like lighting despite moving between different locations. The ad shows off all of the different Portrait Lighting settings including Studio Light, Natural Light, Contour Light, Stage Light, and Stage Light Mono.
While the Portrait Lighting is for stills rather than video, the ad still gives you a sense of what the new feature can do for your photos. Check it out below.