Apple shows iPhone X camera in a new light

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The iPhone X camera's Portrait Lighting will blow you away.
The iPhone X camera will blow you away.
Photo: Apple

The iPhone X’s advanced camera gets some prime time in the spotlight in Apple’s latest ad.

Apple dropped the fun new spot, which highlights the next-gen photographic features of the $1,000 iPhone, this afternoon. While Portrait Mode loomed large in 2017’s marketing, Apple apparently wants to make Portrait Lighting the next big thing this year.

How to use Portrait Mode on iPhone X and 8

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iPhone 8 Plus portrait lighting camera
Portrait Lighting can make a movie star out of almost anyone. Almost.
Photo: Ste Smith/ Cult of Mac

Portrait mode is an iPhone 7 feature that has been supercharged in the iPhones X and 8, with the addition of Portrait Lighting. Both features use depth data from these iPhones’ dual cameras, either to separate the subject of the photo from its background, or to completely re-light the photo to add drama. Here’s how to make the most of them.

iPhone 8 Plus brings solid improvements to an already-great device [Review]

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iPhone
There's no denying the iPhone 8 is a great phone, but can it shine through the iPhone X's shadow?
Photo: Ste Smith/Cult of Mac

Compared to the radical redesign of the iPhone X, the iPhone 8 Plus looks quite familiar. With the exception of a glass back and a few superficial changes, it employs the same form factor that Apple’s been using since the iPhone 6 Plus. However, it packs some serious internal upgrades that make a difference in day-to-day use.

I picked up the 8 Plus on launch day and have been using it for just over a week. How does it rate? Get my take in the video and written reviews below. Also, don’t miss our huge iPhone 8 and 8 Plus case giveaway at the bottom of the post.

Apple shows off its amazing Portrait Lighting in new iPhone ad

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Portrait
Apple is proud of its latest iPhone camera tech.
Photo: Apple

Apple debuted a new ad on its YouTube page over the weekend, showcasing the new Portrait Lighting feature for the iPhone X and iPhone 8 Plus.

The ad depicts a woman walking down the street, perfectly illuminated with studio-like lighting despite moving between different locations. The ad shows off all of the different Portrait Lighting settings including Studio Light, Natural Light, Contour Light, Stage Light, and Stage Light Mono.

While the Portrait Lighting is for stills rather than video, the ad still gives you a sense of what the new feature can do for your photos. Check it out below.