Apple gets up close with Face ID in new ads | Cult of Mac

Apple gets up close with Face ID in new ads


Face ID iPhone X
Face ID makes the iPhone even easier to use.
Photo: Ste Smith

Still on the fence about buying the iPhone X with Face ID? Apple’s got a brand new set of ads that will have you ready to take the plunge by showing off how smooth Face ID works on the iPhone X.

Apple published the three new ads on its YouTube channel today. Two of the ads are only 16 seconds long and highlight Face ID’s best features, like its ability to recognize your face even if you grow a massive beard.

The third short ad focuses on Portrait Lightning which is also exclusively available on the iPhone X. The feature lets photographers snap pictures with studio quality lighting effects in real time to make pictures really pop.

Watch all three ads below:

Opens with a glance

Adapts to your face

Portrait Lighting

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