Apple One is the Prime-style bundle that will lock us into Apple services


Amazon Prime video
Can Apple follow the Amazon Prime formula?
Photo: Morning Brew/Unsplash CC

Apple One, which bundles several of the company’s vaunted services together, is a genius move. At best, it saves you money. At worst, it looks like it does.

I think it’s going to be a massive hit for Apple, and will provide a much-needed boost for struggling services like Apple News+ and Apple Arcade. However, it might cause some big headaches in Cupertino, too.

As Tim Cook nears a decade at the helm, Apple focuses on who’ll take over


Tim Cook WWDC
Who will be Apple's next CEO?
Photo: Apple

Much of Apple’s senior team, including 59-year-old CEO Tim Cook, are of a similar age. That means they’re probably not going to be in their roles for too many more years.

As Cook approaches a decade at the helm of Apple, a Friday report from Bloomberg claims that he and his team are “increasingly focused” on succession planning. That means cultivating its “next class of top managers” who could take the helm of the world’s most valuable company.

2020 iPad might borrow the best features of the iPad Pro


Apple Smart Keyboard Folio for the 2020 iPad Pro
The 2020 iPad could look a lot like this iPad Pro.
Photo: Apple

The 2020 iPad will resemble a smaller iPad Pro, if leaked schematics of this upcoming computer are accurate. It supposedly will offer narrow screen bezels, Face ID, a USB-C port and other features previously reserved for Apple’s high-end tablets.


Fortnite on iPad with SteelSeries Nimbus
It's not gone completely ... yet.
Photo: Killian Bell/Cult of Mac

You’ll flip for this iPhone 12 Flip concept


An iPhone concept shows a realistic folding iPhone design
If Apple makes a foldable iPhone, it might look like this concept design.
Screenshot: ConceptsiPhone

When Apple gets into the foldable phone market, as arch-rival Samsung has already done, its first model might well look much like the iPhone 12 Flip. But for now, this is only a concept design.

Watch a video of it now:

Gorgeous Mujjo Sleeve keeps your MacBook covered and comfortable on the move [Review]


Mujjo Sleeve for MacBook
Made from high-quality felt and leather.
Photo: Killian Bell/Cult of Mac

The delightful Mujjo Sleeve for MacBook is a great way to protect your precious notebook when you’re on the move. It’s beautifully made from quality materials, and it won’t weigh you down like a bulky bag.

The Sleeve ensures your notebook remains free from marks and scratches, no matter how much you carry it around. It also offers space for some accessories, important documents and more.

I’ve been using one to protect my 13-inch MacBook Pro for several months now. Here’s what I think of it.

Tom Hanks says Apple TV+ ‘saved the day’ by snapping up Greyhound


Tom Hanks saves Apple TV+ threw Greyhound a lifeline.
Tom Hanks thanks Apple TV+ for throwing his new World War II movie a lifeline.
Photo: The Today Show

Tom Hanks said Tuesday that Apple TV+ “saved the day” by releasing his new World War II movie during the middle of the COVID-19 pandemic. In fact, the actor couldn’t say enough good things about Apple when he hit The Today Show to promo Greyhound, which debuts on Apple TV+ this Friday.

All the happy talk came a day after Hanks made headlines for calling Greyhound’s upcoming streaming debut an “absolute heartbreak.”

Here’s how iOS 14 could be paving the way for ‘glassOS’


glassOS concept 3
This is how notifications and widgets could look on glassOS.
Photo: Jordan Singer

It’s still not clear exactly when Apple’s AR glasses are going to be available, but 25-year-old product designer Jordan Singer says that Apple has left enough breadcrumbs in its code to offer a compelling glimpse of what a possible glassOS might look like.

“I don’t usually like to speculate on what Apple is going to do next, but this time I found too many coincidental examples of new UI in iOS 14 that seems to be able to translate nicely to a pair of glasses,” Singer told Cult of Mac. “I’d like for this concept to give insight into how Apple is foreshadowing the future.”