How Apple’s first COO turned ‘chaotic’ company into international powerhouse

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Yocam with Steve Jobs
Del Yocam (center) chats with Steve Jobs.
Photo: Del Yocam

Long before Tim Cook brought his operations wizardry to Apple, Del Yocam lent his logistical prowess to Cupertino. Apple’s first chief operating officer, he helped transform the company from a chaotic, scrappy startup into a streamlined manufacturing powerhouse.

He also served as an early mentor to Steve Jobs, the young Apple co-founder who sometimes seemed out of his depth in 1979.

“When I first got to know him, he was lost,” Yocam told Cult of Mac. “He was no longer involved in the Apple II and no one wanted him around, especially management. He didn’t care about money at that time. He was like an orphan, living away from home.”

In many ways, Yocam was the proto-Tim Cook, a manufacturing and operations specialist who helped transform a dysfunctional startup into a massive, moneymaking leader of the early PC industry. He also helped take the rapidly growing company international.

Yocam deserves more credit for helping build Apple than history has so far accorded him. He was one of the main players at a crucial point in Cupertino’s history.

Yocam, now 76, recently talked with Cult of Mac about Apple’s early days. In this exclusive interview, he discusses his friendship and working relationship with Jobs, Apple’s challenging, fascinating, and sometimes malodorous co-founder.

He also reveals new details about Jobs’ tearful ouster from Apple — and how Jobs later offered him an amazing job, only to revoke it at the last moment.

E-GMP: A look at the Hyundai electric vehicle platform that (may have) caught Apple’s eye

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Hyundai's E-GMP platform is like a Lego base for electrical vehicles.
Hyundai's E-GMP platform is like a Lego base for electrical vehicles.
Photo: Hyundai

According to the latest news, talks between Hyundai and Apple may have stalled. Still, if things start up again, the South Korean automaker’s E-GMP platform could be key to Apple’s ambitions to build an electric vehicle.

Hyundai’s promising E-GMP platform has a lot to love.

Apple car could finally hit the road in 2025, but it won’t be cheap

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Making a car could produce a massive windfall for Apple.
Ming-Chi Kuo offers more details about Apple car in his latest report.
Photo: Possessed Photography/Unsplash CC

An Apple car could ship in 2025, and will be “positioned as a very high-end” model in terms of pricing, claims TF International Securities analyst Ming-Chi Kuo.

Kuo doesn’t give a dollar figure. But he writes that the sticker price, as well as the cost of Apple car components, will come in much higher than a those for a regular electric vehicle.

Hyundai execs reportedly worry that Apple Car partnership could damage automaker’s brand

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The idea of working with Apple to build a car reportedly makes some Hyundai execs nervous.
The idea of working with Apple to build a car reportedly makes some Hyundai execs nervous.
Photo: Mpho Mojapelo/Unsplash CC

Hyundai executives are reportedly split on whether the South Korean automaker should partner with Apple to build an electric car. Their concerns, which are supposedly “dimming the outlook” for a deal, apparently center on fears that Hyundai could become simply a contract manufacturer for Cupertino.

Touch ID could return in 2021 iPhone 13

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The 2018 iPhone models aren't going to have an in-display Touch ID fingerprint scanner.
Touch ID could be back, but not as you know it.
Photo: Ed Hardy/Cult of Mac

A fingerprint scanner might once again be part of Apple’s iPhone line, according to a reliable source. Touch ID might appear in 2021 alongside Face ID, not in place of it.

Also, Apple reportedly has a folding screen in the prototype stage.

2022 iPhone will be cooler than ever. Literally.

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Future iPhones might need a Vapor Chamber cooling system
The 2022 iPhone could sport an advanced cooling system.
Photo: Ed Hardy/Cult of Mac

A powerful processor and 5G wireless networking will force Apple to build a cooling system into the 2022 iPhone, according to an analyst and trusted Apple prognosticator.

But the system Apple is reportedly investigating won’t be ready in time for the iPhone 13, expected this autumn.

Apple keeps bringing in Tesla execs for Apple Car

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That's the signpost up ahead - your next stop, the Apple Car. The Apple Car is way down the highway. But Apple has the pedal to the metal.
The Apple Car is way down the highway. But Apple has the pedal to the metal.
Photo illustration: Cult of Mac/Wikipedia CC

Apple’s plan to make a self-driving vehicle is back on track, according to an unconfirmed report from a very reliable source. But the Apple Car won‘t be out for several years.

Still, as part of the effort the company recently snapped up Tesla’s head of autonomous vehicle software development  to work on the project.

How to set up your new Apple Watch the right way

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Apple-Watch 6
Get your new Apple Watch up and running in no time!
Photo: Luke Chesser/Unsplash CC

New Apple Watch? Congratulations! Whether you got the Series 6 with its always-on screen, or snagged a bargain with the still-useful Series 3, you might be wondering how to get it set up. After all, the Watch is unlike any other Apple device, both in its dependence on your iPhone, and in the way it works.

The good thing is, Apple has made it really, really easy to get things up and running. Let’s take a look.

Awesome Apple Watch stocking stuffers for $40 or less

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Apple-Watch-stocking-stuffers
Shopping for an Apple Watch wearer? Start here!
Image: Killian Bell/Cult of Mac

Holiday shopping for an Apple Watch fan couldn’t be easier. There are so many awesome bands and accessories out there, you’re bound to find something they’ll love. But we’re here if you need a helping hand.

We’ve rounded up some of the best Apple Watch gifts that are a steal at under $40. There are bands, charging stands, cases, and more to choose from. All from brilliant brands like Mifa, Elago, and Rilee & Lo.