ipad sales

Read Cult of Mac’s latest posts on ipad sales:

Plunging iPad shipments show Apple needs new models

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iPad Pro in Apple Store
iPads released years ago are not enough to keep up Apple's tablet shipments.
Photo: Ed Hardy/Cult of Mac

iPad shipments declined 8.5% year-over-year in the first quarter of the 2024, according to a market research firm. The drop can be partially chalked up to the complete lack of new models for the last 18 months.

But it demonstrates Apple’s dominance of the global tablet market that it’s still on top despite a hefty decline during winter quarter.

iPad is a bright spot in weak post-pandemic tablet market

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iPad Air 5
iPad Air 5 brought a big surge of sale in Q2 2022, which made Q2 2023 look weak.
Photo: Apple

Although people are still buying millions of iPads, the numbers are down compared to where they were during the pandemic.

Still, Apple is doing a much better job of selling tablets than any of its rivals. During the second quarter of this year, it shipped about twice as many as any other company, according to a pair of market research firms.

Inflation deflates iPad sales

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iPad (10th gen) came out with several new features and a higher price tag than before.
iPad 10 didn't bring a surge in sales in the March 2023 quarter.
Photo: Apple

iPad shipments dropped by double digits in the first quarter of 2023, according to two different market-analysts firms. But Apple’s tablet was hardly alone — the entire global market dropped nearly 20%. As a result, iPad held on to its huge lead over its rivals.

The analysts blamed the decline in global shipments on inflation as well as a post-pandemic reduction in demand for tablets.

iPad shipments shoot through the roof

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To celebrate Juneteenth, artist Ajuan Mance is revisiting “The Ancestors’ Juneteenth,” a series that depicts historical Black figures in present-day settings.
iPad had a good 2022.
Photo: Apple

Apple made almost half the tablets sold in the word during the December quarter, according to market researchers.

The company itself says it took in more revenue from iPad sales in the October-through-December period than in any previous quarter.

iPad shipments hurt by launch delays

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The new Magic Keyboard Folio is made exclusively for the 10th-gen iPad.
Apple's decision to launch iPad 10 in October reduced Q3 tablet shipments.
Photo: Apple

iPad shipments declined during the September quarter, but Apple blames the drop on launching the latest models in October, a month later than usual.

This is only the latest problem to bedevil iPad in 2022.

Huge jump in Mac revenue propels Apple to another record-breaking quarter

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Apple MacBook cash dollars money
A 25% increase in Mac sales helped Apple beat analysts' expectations during the September quarter.
Photo: Ed Hardy/Cult of Mac

Apple pulled in record revenue during the July-through-September quarter: $90.1 billion, an increase of 8% over the same period of last year. That’s $1.29 in earnings per share, a 4% annual bump. Most of Apple’s signature products experienced revenue growth.

“Our record September quarter results continue to demonstrate our ability to execute effectively in spite of a challenging and volatile macroeconomic backdrop,” said Luca Maestri, Apple’s CFO.

Apple still can’t keep up with iPad demand

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Brydge 11 Max+ keyboard case is built for hardcore iPad Pro users
There's plenty of demand for tablets as low-cost alternatives to traditional computers.
Photo: Brydge

iPad shipments declined modestly in the Q2 2022, but not because people don’t want Apple tablets. iPad is still suffering from component shortages that slow production.

This was the second quarter in a row that Apple couldn’t make enough iPadOS units to meet demand.

Apple takes title as world’s No. 1 computer-maker

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Apple takes title as world’s No. 1 computer-maker
All of these are computers, and all contributed to Apple’s share of the global computer market.
Photo: Ed Hardy/Cult of Mac

Apple shipped more computers in the first three months of 2022 than any of its rivals, according to a market research firm. Increasing Mac sales helped Apple take the top spot away from Lenovo in the global market for laptops, desktops and tablets.

Apple could have done even better but supply constraints cut into the number of iPads it was able to ship.

Chip shortage drags iPad shipments down 5%

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New budget iPad 9 gets better video chat, doubles storage
Apple still can't keep up with demand for iPad 9.
Photo: Apple

Apple shipped 4.6% fewer tablets in the first three months of 2022 than it did during the same period of 2021, according to a market research firm. The iPad-maker blames the shortfall on the global chip shortage preventing it from making enough devices to meet demand.

This is the second quarter in a row that iPad shipments have been hurt by component shortages.

Lightning strikes for Apple again, but storm clouds are on the horizon

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Apple warns that supply chain constraints will take a heavy toll in coming months.
Apple warns that supply chain constraints will take a heavy toll in coming months.
Photo: Raychel Sanner/Unsplash License/Cult of Mac

The first three months of 2022 were good to Apple, with revenue setting a quarterly record. But the company warned on Thursday that problems getting components and assembling products will take a nasty chunk out of revenue for the current quarter. The hit will to be between $4 billion and $8 billion.

But there’s also plenty of good news in from the conference call CEO Tim Cook had with investors after Apple’s March quarter results were announced.

Chip shortages cripple iPad shipments

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iPadOS 15 split-view multitasking
The global chip shortage hit Apple in the iPads last quarter.
Screenshot: Apple

The lone dark spot in Apple’s otherwise bright Q4 earnings report was iPad. And analysts are out with their estimates of how bad the damage was, with Apple’s quarterly tablet shipments possibly dropping as much as 21% year over year.

The only good news for Apple is that the drop off wasn‘t because of low demand. It couldn’t get the necessary parts to make sufficient devices to meet demand.

Here’s everything you need to know about Apple’s biggest quarter ever

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Despite the challenges of the COVID-19 pandemic, Apple achieved its
Despite the challenges of the COVID-19 pandemic, Apple achieved its "biggest quarter ever," Tim Cook said
Photo: Elena Mozhvilo/Unsplash license

Apple sold a crazy number of iPhones and Macs during the December quarter. And the result is what CEO Tim Cook called the company’s “biggest quarter ever.”

Take a deeper dive into the details to see how Apple was so very successful.

iPad shipments grow even as pandemic wanes

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There are no iPad or iPhone purchases limits
iPad shipments are up. The same can’t be said about Android tablets, though.
Photo: Apple/Cult of Mac

iPad shipments boomed during the Covid-19 pandemic but there were predictions of steep declines as people returned to offices and classrooms. If that’s going to happen, it didn’t start in the third quarter of 2021 as iPad shipments actually rose year over year.

Shipments of Android tablets did drop during the July-to-September period, however.

iPad sales continue to be hot, hot, hot

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There are no iPad or iPhone purchases limits
iPad shipments last quarter are up about 50% from where they were two years ago.
Photo: Apple/Cult of Mac

iPad sales kicked onto high gear in 2020 and haven’t slowed down since. In the April-through-June quarter of 2021,
Apple shipped around 15 million tablets, roughly 50% higher than shipments in the same period two years ago.

Smashed records, short supplies and other takeaways from Apple’s record Q3

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Smashed records, short supplies and other takeaways from Apple's record Q3
Apple broke records in multiple types of revenue last quarter, from Macs to Services. And its installed base of user hit a new record, too.
Photo: Cult of Mac/EverythingSuperMario

Apple just revealed that its made heaps of money last quarter. It broke all kinds of revenue records, and Mac, iPhone and iPad contributed strongly to the total.

But there are also some dark clouds in Apple future. Read on to get the good news and bad from the company’s most recent financial earnings results.

Heavy iPad demand leads to amazing shipment numbers

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iPad Air 4 comes in a range of colors.
Demand for iPad and all tablets remains robust.
Screenshot: Apple

iPad shipments increased a whopping 75% during the first quarter of the year over same period of 2020, according a market analysis firm. It’s the result of people needing computers to work and learn from home as the pandemic drags on.

Other tablet makers saw strong Q1 2021 growth as well, but iPad continues to dominate the market.

Apple shines in hugely successful quarter

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Apple earnings call 2Q 2021: Apple racks up another impressive quarter.
Apple racks up another impressive quarter.
Photo: Razvan Chisu/Unsplash CC

The first three months of 2021 brought a flood of revenue for Apple, up 54% from last year. And profits, too. The company had a successful quarter all around, with double-digit growth in iPhone, Mac, iPad, wearables and services revenue.

A shining star in the results was iPhone revenue, which increased by a whopping 65%. But other product categories increased by even higher percentages.

Strong iPhone 12 sales fuel record $111.4 billion quarter for Apple

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Apple’s financial results were all the company could ask for.
Multiple products contributed to Apple having a stellar financial results last quarter.
Graphic: Cult of Mac

As a company, Apple is firing on all cylinders. It pulled in record revenue from iPhone, Wearables and Services during its most-recent financial quarter. And there was healthy growth in Mac and iPad revenue too.

Total quarterly revenue hit 111.4 billion, up 21% year over year. This is the first time Cupertino broke $100 billion, a milestone few companies reach.

Pandemic spending spree might lift Apple to record $100 billion quarter

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Apple will reveal how well the iPhone 12 is selling on January 27
Apple quarterly earnings will be revealed on Wednesday, along with an executive call to investors that will reveal much more about the iPhone 12 launch.
Photo: Cult of Mac

Working and schooling from home has led to a rush of computer purchases, to Apple’s benefit. The Mac-maker is set to reveal the results of its most-recent financial quarter on Wednesday, and analysts predict quarterly revenue will break through the $100 billion mark for the first time.

Apple will reveal how well the iPhone 12 is selling on January 27

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Apple will reveal how well the iPhone 12 is selling on January 27
The Apple earnings call in three weeks will reveal much more about the iPhone 12 launch.
Photo: Cult of Mac

Apple plans to announce on January 27 the financial results from last quarter. This includes the launch of the iPhone 12 series, so it’ll offer the first hard numbers on how well the latest iOS handsets are selling.

The quarter also contains the holiday-shopping season, which traditionally adds enormously to Apple’s bottom line. But 2020 wasn’t a normal year and it’s not yet known how the COVID-19 pandemic affected gifting of Mac, iPad and other products. Apple financial results should clear away the mystery.

7 nuggets of truth from Apple’s latest earnings call

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All-time high Mac sales power Apple to new heights, if not record earnings.
All-time high Mac sales power Apple to new heights.
Original photo: Markus Spiske/Unsplash CC

COVID-19 both helped and hurt Apple earnings in the company’s most-recent financial quarter. CEO Tim Cook and CFO Luca Maestri discussed the nitty-gritty details of the results Thursday. They also shared what’s really going on with Apple as it tries to keep releasing best-selling products in the middle of a pandemic that’s upended the world economy and ordinary people’s lives.

Here are seven things we learned from Apple’s Q4 2020 earnings call.

Huge Mac sales drive record-breaking earnings for Apple

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Apple Q4 2020 earnings: Mac sales (and services) drove revenues to record highs last quarter.
Mac sales (and services) drive Apple revenues to record highs once again.
Photo: Rachel Moenning/Unsplash CC

Apple pulled in more revenue last quarter than in any previous July-through-September period, despite the COVID-19 pandemic. Growth came from sales of Mac and iPad, as well as revenue from services.

But iPhone revenue was down dramatically because of the delayed release of the iPhone 12 series. That hurt earnings significantly.

Pandemic drives buyers toward bigger tablets with detachable keyboards

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A rise in tablet sales benefits the iPad Air.
Buyers are increasingly interested in tablets that can also function as laptops.
Photo: Apple

The COVID-19 pandemic is causing unexpected consequences, including a sudden sharp rise in tablet sales, according to a market-research firm. Specifically, there’s significantly increased demand for large tablets with removable keyboards that can function as laptops.

iPad demand surges due to teleworking and online learning

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iPad neck
Students attending classes at home brought an increase in iPad demand.
Photo: R. Marsh Starks/UNLV Creative Services

Apple reportedly placed multiple rush orders for iPad screens with LG Display. The tablet saw increased demand in Asia this quarter, with COVID-19 forcing so many people to attend classes and work from home.