iPads are flying off store shelves

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Here’s the 10.2-inch iPad for 2019.
The first 10.2-inch iPad brought a surge of iPad sales.
Photo: Apple

Apple has a real hit on its hands with the 10.2-inch iPad it launched last fall. It helped push Apple to a 22.7% year-over-year increase in tablet shipments last quarter, according to a market-research firm.

iPadOS devices continue to vastly outsell all their rivals, and Apple increased its lead in the final three months of 2019.

Apple’s best-ever quarter, strictly by the numbers

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Apple financial results on an iPad Pro
A dive into Apple’s most recent financial results shows what’s really happening with the company.
Photo: Ed Hardy/Cult of Mac

Apple pulled in more revenue and profits last quarter than it ever has before. These numbers were buoyed by strong iPhone and wearable sales. But the news isn’t all good.

Check out these charts that show with a glance how the company made its money last quarter.

By the numbers: Apple crushes it again

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Apple Beta Software Program 2019
Revenue from iPad and accessories like Apple TV is up, but iPhone and Mac are down.
Photo: Apple

A quick glance at the Apple Q4 2019 earnings report shows the company just finished a record three months, but a deeper dive into the numbers reveals how Apple managed to pull in more revenue than it ever has in a July-through-September period, including strong increases from wearables, iPad and Services.

iPad and Amazon are the big winners in tablet sales

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The new iPad Air adds support for Apple Pencil and the Smart Keyboard.
The new 10.5-inch iPad Air is selling well.
Photo: Apple

Just two companies saw increased tablet sales in the second quarter of this year. Both Apple and Amazon enjoyed strong improvement, while all their rivals dropped.

Apple further increased its dominance of this market, as iPad now makes up 38.1% of all tablets sold worldwide, gaining 4 percentage points year over year.

Apple’s installed base will soon pass 1.5 billion devices

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Classic MacBook, iPad and iPhone
Even older MacBooks, iPads and iPhones boost Apple’s revenue.
Photo: Apple

The total number of all Apple computers in active use is growing strongly, and is about to pass the 1.5 billion mark. This includes Macs, iPhones, and iPads.

That said, most of the total are iPhones. An industry analyst predicts there will be a billion of these in active use by early next year.

Apple’s record-breaking earnings report by the numbers

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Apple financial results on an iPad Pro
A dive into Apple’s most recent financial results shows what’s really happening with the company.
Photo: Ed Hardy/Cult of Mac

After several rocky quarters, Apple set a new record for third-quarter revenue. Plus there’s good news in iPad and Mac sales. However, iPhone revenue slipped considerably.

Check out these charts that demonstrate with a glance how the company did last quarter.

Apple’s earning report by the numbers

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Apple financial results on an iPad Pro
A dive into Apple’s most recent financial results shows what’s really happening with the company.
Photo: Ed Hardy/Cult of Mac

Taking a close look at Apple’s financial results during the first three months of this year in hard numbers shows how the company is changing. Services are getting more important to its bottom line, and so are iPads. While iPhone is still a big part of Apple’s business, it’s not as significant as it used to be.

Check out these charts that demonstrate with a glance how the changes play out.

iPad Pro’s winning redesign takes sting out of iPhone slump

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2018 iPad Pro Smart Keyboard
The launch of the 2018 iPad Pro gave Apple a stellar holiday season in tablet sales.
Photo: Apple

iPad shipments grew by double digits last quarter, giving Apple its best holiday period for tablet sales since 2015.  Shipments of slates and 2-in-1s had dropped earlier in the year, but analysts correctly predicted this was the result of people holding off for the new iPad Pro.

Some of Apple’s rivals also saw gains at the end of 2018.

Anticipation of new iPads hurt Apple Q3 tablet sales

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iPad outsells every notebook maker.
iPad outsells every notebook maker.
Photo: Apple

Apple saw a decline last quarter in the number of iPad models it shipped globally. But there’s good news hidden amidst the bad: a market-analysis firm says consumers were just holding off purchases of new iOS tablets until this quarter.

Plus, Apple’s Q3 shipments were still more than sufficient to dominate this product category. If that’s not enough, as the company pointed out at its October press event, in the past four quarters, iPad sales beat every laptop vendor in the world.

New iPad Pro nearly sold out for launch day

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Enough people were willing to pay $1899 for a tricked out iPad Pro that Apple sold out of them very quickly.
Bag yours today and pay $100 less.
Photo: Apple

Virtually every configuration of the new iPad Pro models sold out in the first day of pre-orders. Many went within a few hours, including the most expensive options.

This isn’t a guarantee that demand for these tablets is heavy because we don’t know how many units Apple had prepared for release day. Still, it’s a good sign.