Although people are still buying millions of iPads, the numbers are down compared to where they were during the pandemic.
Still, Apple is doing a much better job of selling tablets than any of its rivals. During the second quarter of this year, it shipped about twice as many as any other company, according to a pair of market research firms.
iPad shipments dropped by double digits in the first quarter of 2023, according to two different market-analysts firms. But Apple’s tablet was hardly alone — the entire global market dropped nearly 20%. As a result, iPad held on to its huge lead over its rivals.
The analysts blamed the decline in global shipments on inflation as well as a post-pandemic reduction in demand for tablets.
Apple made almost half the tablets sold in the word during the December quarter, according to market researchers.
The company itself says it took in more revenue from iPad sales in the October-through-December period than in any previous quarter.
iPad shipments declined during the September quarter, but Apple blames the drop on launching the latest models in October, a month later than usual.
This is only the latest problem to bedevil iPad in 2022.
Apple pulled in record revenue during the July-through-September quarter: $90.1 billion, an increase of 8% over the same period of last year. That’s $1.29 in earnings per share, a 4% annual bump. Most of Apple’s signature products experienced revenue growth.
“Our record September quarter results continue to demonstrate our ability to execute effectively in spite of a challenging and volatile macroeconomic backdrop,” said Luca Maestri, Apple’s CFO.
iPad shipments declined modestly in the Q2 2022, but not because people don’t want Apple tablets. iPad is still suffering from component shortages that slow production.
This was the second quarter in a row that Apple couldn’t make enough iPadOS units to meet demand.
Apple shipped more computers in the first three months of 2022 than any of its rivals, according to a market research firm. Increasing Mac sales helped Apple take the top spot away from Lenovo in the global market for laptops, desktops and tablets.
Apple could have done even better but supply constraints cut into the number of iPads it was able to ship.
Apple shipped 4.6% fewer tablets in the first three months of 2022 than it did during the same period of 2021, according to a market research firm. The iPad-maker blames the shortfall on the global chip shortage preventing it from making enough devices to meet demand.
This is the second quarter in a row that iPad shipments have been hurt by component shortages.
The first three months of 2022 were good to Apple, with revenue setting a quarterly record. But the company warned on Thursday that problems getting components and assembling products will take a nasty chunk out of revenue for the current quarter. The hit will to be between $4 billion and $8 billion.
But there’s also plenty of good news in from the conference call CEO Tim Cook had with investors after Apple’s March quarter results were announced.
The lone dark spot in Apple’s otherwise bright Q4 earnings report was iPad. And analysts are out with their estimates of how bad the damage was, with Apple’s quarterly tablet shipments possibly dropping as much as 21% year over year.
The only good news for Apple is that the drop off wasn‘t because of low demand. It couldn’t get the necessary parts to make sufficient devices to meet demand.
