The global pandemic was bad for many industries. One sector it was good for was the worldwide tablet market, led by Apple’s iPad. According to a new report by Counterpoint Research, Apple sold a third more iPads in 2020 than it did in 2019. In the first quarter of 2021, it expanded its share to a massive 37% of the global tablet market — including hitting an all-times sales record in Japan.
“The basic iPad models accounted for 56% of the overall iPad shipments in Q1 2021,” said Senior Analyst Liz Lee said. “The iPad Air and iPad Pro series came next with 19% and 18% shares, respectively. Since consumers are constantly concerned about prices and portability, the latest iPad 8 emerged as the top-selling model. Launched in October 2020, the iPad Air 4 ranked second on the bestseller list as it was a huge hit with consumers looking for cost-effectiveness as well as high specifications.”