Apple Watch sales increasingly dominate globally. Photo: Apple
Global sales of smartwatches grew 13% in the first quarter of 2022 compared to last year, with Apple Watch gobbling the largest slice of the pie by far, new research indicates.
Apple’s wearable led in 2021, but new numbers show its lead continues to grow.
How tablet shipments break down. Photo: Counterpoint Research
The global pandemic was bad for many industries. One sector it was good for was the worldwide tablet market, led by Apple’s iPad. According to a new report by Counterpoint Research, Apple sold a third more iPads in 2020 than it did in 2019. In the first quarter of 2021, it expanded its share to a massive 37% of the global tablet market — including hitting an all-times sales record in Japan.
“The basic iPad models accounted for 56% of the overall iPad shipments in Q1 2021,” said Senior Analyst Liz Lee said. “The iPad Air and iPad Pro series came next with 19% and 18% shares, respectively. Since consumers are constantly concerned about prices and portability, the latest iPad 8 emerged as the top-selling model. Launched in October 2020, the iPad Air 4 ranked second on the bestseller list as it was a huge hit with consumers looking for cost-effectiveness as well as high specifications.”
Counterpoint Research says the iPhone 12 cost 21% more than the iPhone 11. Photo: Apple
The iPhone 12 reportedly costs at least 21% more to manufacture than the iPhone 11, Counterpoint Research claims.
In a recent post, the publication totted up what it believes are the materials cost for the 128GB iPhone 12 and found them to add up to around $415. That’s due not only to the 5G components, but also other new components for the 2020 device versus the previous year’s model.
Apple has a whole lot of brand awareness among customers. Photo: Counterpoint Research
A survey of customers in the UK hammers home Apple’s dominance when it comes to wireless in-ear headphones. According to a report by Counterpoint Research, 63% of respondents named Apple as a preferred brand when picking their next wireless in-ear headphones.
Apple trounced the competition that included Bose, Sony, the Apple-owned Beats, Samsung and others. While respondents were able to name multiple brands, the quantity of people who mentioned Apple makes clear just how much of a name Apple has carved out for itself in this market.
Apple is working to lower hefty iPhone prices in India, which are sometimes higher than US prices. Photo: Apple
Apple has a slender percentage of Indian handset sales, but there’s cause for optimism. We spoke with Anshika Jain, an analyst at Counterpoint Research, to see whether the changes Apple has been making to its business practices in India started to bear fruit during the second quarter of this year, and what they might mean for the future.
When you see someone wearing a smartwatch, there’s a good chance it’s made by Apple. Photo: Apple
Apple’s wearable is turning into a real success. Shipments of Apple Watch grew 49 percent in the first three months of this year.And it makes up the lion’s share of all smartwatches.
This company’s revenue for this product category grew 30 percent last quarter.
Those iPhones aren’t floating upward. Photo: Apple
Although Apple no longer reports the number of iPhone units it sells, the company did admit there was a steep decline in handset revenue in the first three months of this year. Analysts are out with their exact estimates, and the number of iPhones shipped last quarter could have dipped as much as 30 percent.