artificial intelligence

Apple tests AI software to transform images into video


Apple tests Keyframer, AI software to transform images into video
Keyframer is only a research project, but it confirms that Apple is hard at work on LLM-based AI software.
Screenshot: Apple

The latest demonstration of Apple’s AI expertise is Keyframer, software that turns an image into a video based on natural language instructions.

It offers an early glimpse at the type of AI tools that might come bundled into future versions of macOS or iOS.

Whipsmart: Apple buys 32 AI startups in 2023


artificial intelligence startups
It's another sign Cupertino is very serious about competing in artificial intelligence.
Photo: Cult of Mac

When it comes to deploying artificial intelligence in products, companies like Google might seem quicker on the draw than Apple. But no major tech company bought more AI startups than the iPhone-maker in 2023, according to a new report.

That suggests Apple might soon become a leader in generative AI rather than playing catch-up.

New Apple AI model can edit images per your instructions


Apple MGIE demo
In this demo, MGIE transforms a cottage into a mansion.
Photo: Apple/

Apple researchers released an open-source artificial intelligence model called MGIE that responds to a user typing natural language — simply saying what they want — to alter an image. Apple’s new AI image editing tool could wind up making it easy for iPhone or Mac owners to tweak photos.

MGIE — short for MMLM-Guided Image Editing — can handle Photoshop-style tweaks, global photo optimization and local editing. But output quality remains limited for now. And only Apple knows what it plans to do with its AI image editor.

Ask AI-powered Rabbit R1 for anything (without touching an app) [Updated]


Rabbit R1 AI device
It won't replace your iPhone anytime soon, but it could make operating all your apps easier.
Photo: Rabbit

You can ask the new AI-powered Rabbit R1 gadget to do pretty much anything you’d normally do with some combination of apps on your smartphone, according to Rabbit’s fascinating keynote at CES 2024.

You can ask it to explain something, call an Uber, order a meal delivery or even book a fairly complex vacation itinerary, to name a few examples.

And unlike a would-be iPhone replacement like the Humane Ai Pin, Rabbit R1 comes with a screen and costs just $199 with no subscription necessary.

Update: Rabbit noted it sold out its R1 units on day one of sales, moving 10,000 units. See the company’s tweet below.

How does Apple use AI and machine learning?


Siri on an iPhone
Apple takes a different approach to AI from many of its competitors.
Photo: Ste Smith/Cult of Mac

As artificial intelligence and machine learning become mainstream in business, large tech firms like Amazon and Facebook look to introduce AI features that transform the way we engage online through predictive purchase models and other algorithmic means. But how does Apple use AI?

This post is brought to you by Web Oracle.
In contrast to competitors’ high-profile activities, Apple lays low on the AI revolution. In fact, the company scarcely mentioned AI at all until recently. You’d be forgiven for thinking Cupertino might not even be involved in the buzziest tech around.

But it definitely is. Apple’s business teams are cooking up many AI and ML opportunities. Still, Apple takes on AI challenges from a different angle with a more intuitive approach. Let’s look behind the scenes at the world’s largest tech company to see how tomorrow’s ideas are shaping today’s products.

Explore worlds old and new with Aztec Mystery Magic AI app [Awesome Apps]


Ancient Aztec Mystery app
It's a fun way to engage with an AI chat.
Photo: Zviadi Tumanishvili
Awesome Apps

The new Aztec Mystery Magic app for iPhone and iPad released Thursday dresses up artificial intelligence (AI) chat in a cool Aztec costume.

It doesn’t do a whole lot, but it looks cool and it’s free. It answers questions, makes predictions and offers ancient Aztec riddles you can solve to get amulets. And hey, you might learn something.

Humane unveils Ai Pin: Is it an iPhone killer or damp squib?


Humane AI Pin
The Humane AI Pin goes on your clothing and may or may not replace your iPhone.
Photo: Humane

After months of cryptic hints and teasing demos, startup Humane finally put its supposedly iPhone-killing Ai Pin on sale Thursday for $700, plus subscription costs.

You pin it to your clothes and interact with it through voice, touch control, gestures and laser projections on your hand.

The question is, will this thing really kill the iPhone? To those who don’t like talking to devices except when absolutely necessary, it must seem unlikely.

Today in Apple history: Siri debuts on iPhone 4s


Sorry, Alexa: Siri still the most widespread AI assistant
Apple envisioned an AI helper like Siri way back in the late 1980s.
Photo: Ste Smith/Cult of Mac

October 4: Today in Apple history: Siri debuts on iPhone 4s October 4, 2011: With the unveiling of the iPhone 4s, Apple introduces the world to Siri.

A groundbreaking example of artificial intelligence in action, Siri’s debut fulfills a long-term dream at Apple. In fact, the company first predicted such a feature in the 1980s — with the Siri launch coming at almost the exact month Apple envisioned.

Jony Ive and OpenAI plan to build ‘iPhone of artificial intelligence’


Jony Ive left Apple in 2019 and founded design firm LoveFrom.
Jony Ive left Apple in 2019 and founded design firm LoveFrom.
Photo: Vanity Fair/YouTube

Former Apple design chief Jony Ive and OpenAI are trying to raise $1 billion to build the “iPhone of artificial intelligence,” according to a new report.

The article builds on previous media items about Ive brainstorming with OpenAI CEO Sam Altman on the project.

Opera for iOS adds AI browsing


Now you have another option for using AI on your iPhone.
Now you have another option for using AI on your iPhone.
Photo: Opera

The Opera browser for iOS now features an artificially intelligent assistant created in collaboration with OpenAI. Opera calls it Aria, and says it “offers you a cutting-edge generative AI service for free.”

Similarly to other such tools, Opera integrated its AI into the browser and makes it free to use once you opt in.

Apple gets ready to take on ChatGPT with ‘Apple GPT’


Apple reportedly is scrambling to catch up in the generative artificial intelligence department.
Image: Hal Gatewood/Unsplash License/Modified by Cult of Mac

Apple reportedly developed its own generative AI chatbot that’s very similar to OpenAI’s ChatGPT. While this might never be released, the underlying tech is already going into the company’s applications and services.

If true, the chatbot’s technology could be a significant upgrade to the Siri digital assistant that’s built into so many Apple products — and that currently draws so much criticism.

Job postings hint Apple is developing its own generative AI chatbot


Siri might get smarter.
Photo: Apple

Apple is apparently responding to criticism that it doesn’t offer real competition for OpenAI’s ChatGPT and Google’s Bard, two AI-powered chatbots that have made so many headlines in recent months. Job postings show the Mac-maker is on a hiring spree for people skilled in generative AI.

Perhaps Apple’s voice-activated system Siri is in for a significant jump in capabilities.

See full demo of Humane’s AI-powered ‘iPhone killer’


You call that an iPhone killer? See Humane’s first public demo.
Screens?! We don't need no stinkin' screens!!"
Screenshot: Humane/TED Talks

Humane, a startup founded by Apple veterans, recently gave a demo of a device intended to kill the smartphone. The new device doesn’t have a display — instead, it projects information onto the user’s hand. But that’s just hardware — the company’s real goal is creating a personalized artificial intelligence that can go everywhere.

Initial details of the as-yet-unnamed product leaked out a few weeks ago. The full video demonstration is now ready to be watched.

5 reasons to ignore Apple’s rare revenue dip


Apple logo overlayed in front of a stormy sky with sun breaking through the clouds, and the text,
Despite a 3% year-to-year drop in quarterly revenue (to "only" $94.8 billion), Apple delivers plenty of reasons for optimism.
Photos: Michael & Diane Weidner and Sumudu Mohottige/Unsplash License/Modified by Cult of Mac

Perhaps the best phrase to describe the results of Apple’s most recent financial quarter is, “It could have been worse.” Total revenue dropped 3% as the company battled inflation and other macroeconomic problems not of its making.

Still, Apple’s quarterly numbers beat the overly pessimistic Wall Street estimates. And there is more good news buried in the results Apple reported Thursday (and in the company’s earnings call with investors). Read on for five reasons to be optimistic about Apple’s future.

Apple preps an AI-powered personal wellness coach


Apple preps an AI-powered personal wellness coach
You won't need this guy if a AI on your Apple Watch can do the same job.
Photo: Cliff Booth/Pexels

Apple reportedly wants to use the power of artificial intelligence to create a virtual coach integrated into Apple Watch.

In addition, Apple’s Health app allegedly will get new features for those with vision problems, and to help users track their moods.

Siri desperately needs some ChatGPT-like smarts


Siri desperately needs some ChatGPT-like smarts
There's a lot Siri doesn't understand. And that's a problem.
Image: Apple/Cult of Mac

Users have complained about the limitations of the Siri “intelligent” assistant for years, but now that OpenAI’s ChatGPT is showing the world that artificial intelligence can do amazing things, it’s never been more obvious that Apple’s version is as dumb as a bag of hammers.

Not only does this make Apple look bad, it makes HomePod less useful. Really, it makes all the company’s products less useful than they could be.

Apple needs to step up its AI game or it risks being left out of an important new wave of computing.

Generate SEO-optimized content instantly with


Get SEO-optimized content instantly with
Take the pain out of producing fresh, relevant content with this AI-powered tool.
Photo: Cult of Mac Deals

The capabilities of artificial intelligence are amazing and ever-expanding, but how can you best get it to work for you? demonstrates how with a tool that can get you started on your marketing journey. And it’s now on sale for just $39.

Italian leg of Euro tour nets honorary innovation degree for Tim Cook


Tim Cook speaks with university students in Naples, Italy, after accepting an honorary Master's degree.
Tim Cook speaks with university students in Naples, Italy, after accepting an honorary Master's degree.
Photo: Federico II online canale 1

Apple CEO Tim Cook’s unannounced European tour has taken him to the United Kingdom, Germany and Italy so far. And on one of his latest stops, he received an honorary master’s degree Thursday from the Università Degli Studi di Napoli Federico II in Naples, Italy.

“It’s an honor to be recognized by an institution with such a distinguished history, one that has nurtured Italy’s brightest young minds for nearly 800 years,” Cook said, accepting the honorary master’s degree for innovation and international management.

Apple and its latest acquisition will make AI music together


StaffPad being used on iPad
Soon your iPhone can write music just for you.
Photo: David William Hearn

Apple reportedly bought AI Music, a startup that uses artificial intelligence to create songs in real time.

The technology will most likely be integrated into the Apple Photos application for creating background music for slideshows and video montages.

SpotCam Pano 2 AI security camera offers free, continuous cloud recording


The SpotCam Pano 2 AI security camera offers full-time continuous cloud recording -- forever.
The SpotCam Pano 2 AI security camera offers full-time continuous cloud recording -- forever.
Photo: SpotCam

SpotCam recently unveiled its new SpotCam Pano 2, a smart, 5-megapixel cloud security AI camera with free, full-time, continuous cloud recording to make sure you always have your footage. The company, founded in Taiwan in 2013, said it’s the only camera brand to offer that.

This AI tool can write your emails, blogs and more for you


Get a top-of-the-line predictive writing AI to generate content for you.
You don't have to write those repetitive emails anymore with Rytr, the AI writing tool.
Photo: Cult of Mac Deals

Writing is hard, but there are some great writing tools out there to make it easier. Rytr is an AI writing tool that can help you write quality copy using artificial intelligence that can be programmed for any tone or format — and right now it’s on sale for $75.

Klipsch launches wireless ANC earphones with artificial intelligence


Klipsch T5 II True Wireless ANC McLaren Edition are some racy earphones.
Klipsch T5 II True Wireless ANC McLaren Edition are some racy earphones.
Photo: Klipsch

Founded in 1946 and known for quality speakers, Klipsch celebrates its 75th anniversary this year. Part of that blowout features the launch of two new sets of earphones offering not only active noise cancellation (ANC) but artificial intelligence (AI)-based gestures and a new sound-enhancement system.