When it comes to deploying artificial intelligence in products, companies like Google might seem quicker on the draw than Apple. But no major tech company bought more AI startups than the iPhone-maker in 2023, according to a new report.
That suggests Apple might soon become a leader in generative AI rather than playing catch-up.
Apple researchers released an open-source artificial intelligence model called MGIE that responds to a user typing natural language — simply saying what they want — to alter an image. Apple’s new AI image editing tool could wind up making it easy for iPhone or Mac owners to tweak photos.
MGIE — short for MMLM-Guided Image Editing — can handle Photoshop-style tweaks, global photo optimization and local editing. But output quality remains limited for now. And only Apple knows what it plans to do with its AI image editor.
As artificial intelligence and machine learning become mainstream in business, large tech firms like Amazon and Facebook look to introduce AI features that transform the way we engage online through predictive purchase models and other algorithmic means. But how does Apple use AI?
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In contrast to competitors’ high-profile activities, Apple lays low on the AI revolution. In fact, the company scarcely mentioned AI at all until recently. You’d be forgiven for thinking Cupertino might not even be involved in the buzziest tech around.
But it definitely is. Apple’s business teams are cooking up many AI and ML opportunities. Still, Apple takes on AI challenges from a different angle with a more intuitive approach. Let’s look behind the scenes at the world’s largest tech company to see how tomorrow’s ideas are shaping today’s products.
October 4, 2011: With the unveiling of the iPhone 4s, Apple introduces the world to Siri.
A groundbreaking example of artificial intelligence in action, Siri’s debut fulfills a long-term dream at Apple. In fact, the company first predicted such a feature in the 1980s — with the Siri launch coming at almost the exact month Apple envisioned.
The Opera browser for iOS now features an artificially intelligent assistant created in collaboration with OpenAI. Opera calls it Aria, and says it “offers you a cutting-edge generative AI service for free.”
Similarly to other such tools, Opera integrated its AI into the browser and makes it free to use once you opt in.
Apple reportedly developed its own generative AI chatbot that’s very similar to OpenAI’s ChatGPT. While this might never be released, the underlying tech is already going into the company’s applications and services.
If true, the chatbot’s technology could be a significant upgrade to the Siri digital assistant that’s built into so many Apple products — and that currently draws so much criticism.
Apple is apparently responding to criticism that it doesn’t offer real competition for OpenAI’s ChatGPT and Google’s Bard, two AI-powered chatbots that have made so many headlines in recent months. Job postings show the Mac-maker is on a hiring spree for people skilled in generative AI.
Perhaps Apple’s voice-activated system Siri is in for a significant jump in capabilities.
Humane, a startup founded by Apple veterans, recently gave a demo of a device intended to kill the smartphone. The new device doesn’t have a display — instead, it projects information onto the user’s hand. But that’s just hardware — the company’s real goal is creating a personalized artificial intelligence that can go everywhere.
Initial details of the as-yet-unnamed product leaked out a few weeks ago. The full video demonstration is now ready to be watched.
Still, Apple’s quarterly numbers beat the overly pessimistic Wall Street estimates. And there is more good news buried in the results Apple reported Thursday (and in the company’s earnings call with investors). Read on for five reasons to be optimistic about Apple’s future.
Users have complained about the limitations of the Siri “intelligent” assistant for years, but now that OpenAI’s ChatGPT is showing the world that artificial intelligence can do amazing things, it’s never been more obvious that Apple’s version is as dumb as a bag of hammers.
Not only does this make Apple look bad, it makes HomePod less useful. Really, it makes all the company’s products less useful than they could be.
Apple needs to step up its AI game or it risks being left out of an important new wave of computing.
The capabilities of artificial intelligence are amazing and ever-expanding, but how can you best get it to work for you? Juice.ai demonstrates how with a tool that can get you started on your marketing journey. And it’s now on sale for just $39.
Apple CEO Tim Cook’s unannounced European tour has taken him to the United Kingdom, Germany and Italy so far. And on one of his latest stops, he received an honorary master’s degree Thursday from the Università Degli Studi di Napoli Federico II in Naples, Italy.
“It’s an honor to be recognized by an institution with such a distinguished history, one that has nurtured Italy’s brightest young minds for nearly 800 years,” Cook said, accepting the honorary master’s degree for innovation and international management.
SpotCam recently unveiled its new SpotCam Pano 2, a smart, 5-megapixel cloud security AI camera with free, full-time, continuous cloud recording to make sure you always have your footage. The company, founded in Taiwan in 2013, said it’s the only camera brand to offer that.
Writing is hard, but there are some great writing tools out there to make it easier. Rytr is an AI writing tool that can help you write quality copy using artificial intelligence that can be programmed for any tone or format — and right now it’s on sale for $75.
Founded in 1946 and known for quality speakers, Klipsch celebrates its 75th anniversary this year. Part of that blowout features the launch of two new sets of earphones offering not only active noise cancellation (ANC) but artificial intelligence (AI)-based gestures and a new sound-enhancement system.