iPad sales dragged down by COVID-19, but rebound predicted

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The new 2019 iPad Air, with its 10.5-inch screen, works with Apple's existing Smart Keyboard.
The first quarter of 2020 wasn’t great for iPad Sales but Q2 might be much better.
Photo: Apple

Revenue from iPad sales dropped 10% during the first quarter of 2020. And shipments dropped 3%, according to a market-research firm. But analysts say that people working and studying from home during the pandemic could bring a burst of purchases this quarter.

5 reasons Apple still looks totally unstoppable

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Apple Q2 2020 earnings call: Apple still looks unstoppable.
Can nothing stop the Cupertino juggernaut?
Image: Lewis Wallace/Cult of Mac

While COVID-19 certainly overshadowed Apple’s most recent financial quarter, the company actually saw an annual increase in revenue, with the growth primarily coming from services and wearables.

Looking ahead, the company predicts that Mac and iPad sales will be strong. And CEO Tim Cook remains confidant about Apple’s future.

Today in Apple history: Steve Jobs says Apple is finally debt-free

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Apple is worth more than the entire US energy sector combined
This was a significant moment in Apple's turnaround.
Photo: Ste Smith/Cult of Mac

February 18: Today in Apple history: Steve Jobs says Apple is finally debt-free February 18, 2004: Steve Jobs sends an internal memo to Apple employees revealing that the company is, for the first time in years, totally debt-free.

“Today is a historic day of sorts for our company,” he writes. It marks a big turnaround from the bad old days of the 1990s, when Apple carried more than $1 billion in debt — and faced the danger of bankruptcy.

A tiny percentage of iPhone buyers claimed free Apple TV+ subscription

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Apple TV+
Apple TV+ did not get off to a strong start, if one analyst is correct.
Screenshot: Apple TV+

Even though every new iPhone, Mac or iPad purchased last fall came with a free subscription to Apple TV+, a relatively small percentage of people signed up, according to an analyst, who estimates that the strategy garnered the streaming service only 10 million subscribers.

Apple’s best-ever quarter, strictly by the numbers

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Apple financial results on an iPad Pro
A dive into Apple’s most recent financial results shows what’s really happening with the company.
Photo: Ed Hardy/Cult of Mac

Apple pulled in more revenue and profits last quarter than it ever has before. These numbers were buoyed by strong iPhone and wearable sales. But the news isn’t all good.

Check out these charts that show with a glance how the company made its money last quarter.

By the numbers: Apple crushes it again

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Apple Beta Software Program 2019
Revenue from iPad and accessories like Apple TV is up, but iPhone and Mac are down.
Photo: Apple

A quick glance at the Apple Q4 2019 earnings report shows the company just finished a record three months, but a deeper dive into the numbers reveals how Apple managed to pull in more revenue than it ever has in a July-through-September period, including strong increases from wearables, iPad and Services.

Apple’s record-breaking earnings report by the numbers

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Apple financial results on an iPad Pro
A dive into Apple’s most recent financial results shows what’s really happening with the company.
Photo: Ed Hardy/Cult of Mac

After several rocky quarters, Apple set a new record for third-quarter revenue. Plus there’s good news in iPad and Mac sales. However, iPhone revenue slipped considerably.

Check out these charts that demonstrate with a glance how the company did last quarter.

iPhone sales dropped in every part of the world

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iPhone XR performance is stellar, far better than many Android devices that cost more.
The iPhone XR hasn’t been enough to spur demand for Apple’s handsets.
Photo: Apple

The fact that iPhone sales were down in the first three months of the year is no secret, but new information shows that the decline wasn’t isolated to one or two areas. No, Apple admitted that iOS handset sales dropped in every region of the world.

Apple paying Qualcomm $4.5 billion to end legal war

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Qualcomm headquarters
Apple's giant payoff leaves Qualcomm sitting pretty.
Photo: Qualcomm

Apple will pay Qualcomm a lump sum of $4.5 billion to $4.7 billion as part of as legal settlement the two companies recently reached.

This is almost as much as Qualcomm’s entire revenue for its current quarter, showing Apple’s importance to the chipmaker.

Apple’s earning report by the numbers

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Apple financial results on an iPad Pro
A dive into Apple’s most recent financial results shows what’s really happening with the company.
Photo: Ed Hardy/Cult of Mac

Taking a close look at Apple’s financial results during the first three months of this year in hard numbers shows how the company is changing. Services are getting more important to its bottom line, and so are iPads. While iPhone is still a big part of Apple’s business, it’s not as significant as it used to be.

Check out these charts that demonstrate with a glance how the changes play out.