MacBook Air - page 29

When we were at CES this year, Intel and other PC makers were absolutely insane about ultrabooks, the new ultra-slim, ultra-portable form factor that they thought was going to save them from Apple’s one-two punch of the iPad and MacBook Air.

We were skeptical ultrabooks could make a dent against the Air, and looks like we were right: JPMorgan analyst Mike Moskowitz has just sent out a new note to clients, downplaying the impact of ultrabooks on the MacBook Air’s success. Ultrabooks, he says, are a dud.

Some arguments about Apple never seem die despite the fact that reality has moved on. Arguments like the Mac not being compatible with Windows file sharing or disk formats and that all Apple products being inherently more expensive than any competitors. This morning, Computerworld’s Preston Gralla pulled several of these outdated arguments together to support his opinion that Apple would never unseat Microsoft in the enterprise.

Virtually every argument in this piece is easy to debunk with facts. What’s more important than responding to these outdated myths, however, is realizing that Apple doesn’t want to unseat Microsoft from its current place in the enterprise. Microsoft is actually doing a lot of enterprise heavy lifting for Apple.

No one would ever argue that the MacBook Air is a fatty. At just 0.68 inches at its thickest point, the MacBook Air is thinner all-around than most axe blades, which will surely come in handy in a zombie apocalypse to come.

But how thin is 0.68 inches, really? Here’s a test you can show your friends to wow them. Open up your MacBook Air, then hold it up to the sun. The MacBook Air is so thin you can actually see sunlight shining through the screen through the Apple logo in back.

Try it for yourself, it really works (and it’s quite eerie). Thanks to Redditor Flemming Madsen for the great image and tip!

Ever since the redesigned MacBook Air first debuted back in late 2010, the rumor mill has strongly indicated that Apple would redesign its MacBook Pro line of laptops to suit, ditching their bulkier chassises, optical drives and slow, spinning hard drives for Air-like slimness and ubiquitous SSDs. But when is it actually going to happen?

It looks like it might finally happen in 2012, with a report now claiming that Apple “plans to exit 2012 having completed a top-to bottom revamp of its notebooks lineup that will see new MacBook Pros adopt the same design traits [as the] MacBook Air.”

Apple has issued a set of firmware updates for more of its Macs that were introduced during 2010. These updates bring Lion Internet recovery to the early 2010 MacBook Pro, the mid 2010 iMac, and the late 2010 MacBook Air.

While Apple has previously dismissed the idea of porting its entire Mac OS X operating system to ARM-powered mobile devices, the Cupertino company has at least been working on it. That’s according to one intern who worked with Apple’s Platform Technologies Group — a subdivision of the CoreOS department — for four months back in 2010. But does it really mean anything?

SAN FRANCISCO, MACWORLD / IWORLD 2012 — I’ve been looking for a docking station for my 11-inch MacBook Air ever since I picked it up a few months back. Not only has there not been anything that has caught my eye, but there haven’t been many available to even look at.

But there’s a Kickstarter-backed docking station that is on display here at Macworld/iWorld that is on my radar: LandingZone.

Apple has issued an EFI firmware update to its mid-2010 13-inch MacBook Pro which enables Lion Recovery over an Internet connection, allowing users to reinstall the latest OS X operating system onto their machine without the need for physical recovery media.

Apple first announced its incredible new Thunderbolt interface technology way back in February of 2011. Combining PCI Express and DisplayPort technology into a serial data interface, Thunderbolt allows for up to 20Gbit/s transfer rates, as well as the ability to daisy chain multiple devices, all in a tiny form factor that can fit even in the MacBook Air’s slim housing.

As usual, with Thunderbolt, Apple was at least a year ahead of the rest of the industry… and that’s not hyperbole. Only now are Acer, Asus and Lenovo getting ready to put Thunderbolt in their ultrabook offerings.

LAS VEGAS, NEVADA – Although most of Intel’s ultrabook presser was a wash for Mac fans, the chipmaker did drop one extraordinarily interesting slide, showing exactly how Apple could make its next MacBook Air redesign almost 66% thinner. Holy crap. Here’s how Apple would do it.

LAS VEGAS, NEVADA – Hundreds of tech journalists are huddled in the Galileo Showroom at the Venetian Casino this morning to hear the latest from Intel, and surprise surprise, Intel wants to talk about ultrabooks… the ultra-slim laptop form factor that the whole PC making industry is hoping will save them from being eaten at both ends by the iPad and MacBook Air.

Unfortunately, after all is said and done, most of what Intel had to offer to PC makers were a grab bag of gimmicks.

For years we’ve heard a lot of hype about SSDs and how they’re going to change computing, but their progress has been slow, and the masses have been getting impatient. Well CES 2012 will be the start of SSDs officially entering into mainstream use thanks to Apple Inc. The best purchase I made in 2011 was when I replaced my MacBook Pro with the new 11″ MacBook Air. Not only is the MacBook Air lighter than any laptop I’ve owned, it’s also powerful enough to do some really awesome things I’d never thought possible on a miniature computer (like playing graphic intensive games like Star Wars the Old Republic). Most of these technological marvels are all thanks to Apple’s inclusion on SSDs in the MacBook Air lineup. Of course, Apple didn’t invent the SSD, nor were they the first company to use them, but they’re responsible for bringing SSDs to the masses at an affordable price.

Just how important is the iPhone to U.S. carriers? Verizon’s financial chief provided some insight Wednesday, announcing the provider sold 4.2 million Apple smartphones during the holiday fourth quarter. While the October launch of the iPhone 4S likely spurred many of those purchases, the cost is a smaller profit in exchange for hefty data contracts and a piece of the Apple halo.

In late 2010, after years of abstaining from entering the netbook market, Apple finally succeeded in transforming the MacBook Air from a disappointing promise of laptops to come into a machine that revolutionized ultraportables the same way the iPhone revolutionized smartphones and the iPad revolutionzed tablets. Not only was the MacBook Air as thin as a samurai sword and about as small as a 12-inch netbook, it had the performance of a beefier laptop thanks to the inclusion of a proper CPU, dedicated GPU and ubiquitous flash storage… all at a sub-$1000 price point.

Overnight, the MacBook Air finished what the iPad had started and almost completely killed off netbook demand once and for all. Now all of the gadget makers who had previously been counting on netbook sales to boost their bottom lines are trying to catch up with Apple. But as usual, they’re about a year late.

What does this mean for CES 2012? Expect to see ultrabooks, ultrabooks and more ultrabooks.

Like its Black Friday shopping event held for those in the U.S. and other Western territories back in November, Apple is set to celebrate the Year of the Dragon with a shopping event on January 6 for customers in China/Hong Kong, Taiwan, Singapore, Malaysia, Thailand, and the Philippines.

The company promises the one-day sale will provide “amazing iPad, iPod, and Mac gifts for everyone.”

Wow! 2011 has been one of the most interesting years in recent memory for Apple Inc. Of course the death of Apple’s co-founder, Steve Jobs, stands out as one of the most important events of the year for Apple, but there have been a load of other stories too that have made 2011 a very memorable year for the fruit company. From one controversy to the next, to record-breaking earnings, and new products, Apple has plowed through 2011 with a steady determination to be the best technology company on the planet. Only one device underwent a redesign (the iPad), while other form factors stayed the same. Instead of focusing on making pivotal leaps forward with hardware, Apple’s main focus of 2011 was to fortify their strong foundation in the software game.

Here’s Cult of Mac’s look back on the Apple in the year 2011.

Were you very good this year? Did Santa spoil you, and did you find yourself opening up a brand new Mac under the Christmas tree this morning? Congratulations, we’re jealous… but not so jealous that we aren’t eager to teach you how to get started with your new Mac, so you can enjoy it from day one.

In this handy guide, we’ll take you through initial setup; teach you some awesome tweaks that’ll enhance your OS X experience; introduce you to some of the best apps the Mac has to offer; and tell you about some great accessories that you just shouldn’t be without.

Here’s our guide to setting up your new Mac the right way.

2011 has been Apple’s most incredible year left. Heck, they’ve released more revolutionary products in this year alone than most companies manage in a generation. So we knew it would be difficult when we asked you to help us choose Apple’s best products of 2011. Now the results are in, and we’ve whittled the list down to just the finalists. Check out the finalists below, then help us choose just one of them that we’ll declare to be the best Apple product of 2011 in next week’s Cult of Mac Best Of 2011 awards.

Mission: Impossible – Ghost Protocol hits theaters everywhere tomorrow. Surprisingly, the movie actually got really good reviews and is positioned to be one of the top movies of the holiday season. We went and watched the film this weekend at IMAX and enjoyed the dose of big-budget popcorn entertainment that reminded us how huge action movies used to be a lot more fun than the annoying and cringe-worthy action flicks that hit the screen en masse nowadays. Thanks a lot Michael Bay.

The success of Mission Impossible 4 shouldn’t come as a huge surprise though to anyone who is familiar with the director Brad Bird. Having worked at Pixar for a number of years, Bird has directed popular films such as The Iron Giant, Ratatouille, and The Incredibles, as well as leading the creative teams behind Toy Story 3 and Up. Being a Pixar alum, Bird had the opportunity to work with Steve Jobs and remarks that, “he wasn’t about making something that was going to be cool next week, he was about making something that was going to be cool 100 years from now.”

As a fan of Apple, Bird places Apple products throughout his newest movie and uses them as tools for Ethan Hunt and his team to do some really awesome stuff. Here’s some of the coolest uses of Apple technology in Mission Impossible 4 (we’ll try and keep the spoilers at a minimum).

The rumor is now official: Apple, the world’s largest consumer of flash memory, has paid $500 million for consumer-grade flash memory maker Anobit. The move solidifies Apple’s supply of solid-state memory used by the iPhone, iPad, iPod and MacBook Air. The half-billion dollar price tag tops the inflation-adjusted $472 million acquisition of NeXT back in 1997.

Apple is relatively unscathed by the recent Thailand flooding which threw for a loop PC makers more dependent on hard drives. That’s the word from Wall Street analysts who say Apple’s move to flash memory saved the Cupertino, Calif tech giant from the fate of Intel.

For only the second time in recent memory, Apple has used its pile of cash to buy a hardware company and threaten survival of another tech industry. Reports say Apple is ready to spend up to $500 million to acquire Anobit, an Israel-based flash memory maker already used in the iPhone, iPad and MacBook Air. It probably didn’t hurt that the purchase could free Apple’s reliance on its courtroom buddy Samsung.

It had to happen: Apple’s workhorse, the iMac, is expected to relinquish its title as best-selling all-in-one computer in 2012. What with its success in smartphones, tablets and notebooks, Apple appears ready to throw the PC industry a bone — a very limited one, however.

Sales of the iPhone and Mac are topping analyst expectations for the holiday quarter, eating into Android marketshare. On the flip side, despite reaching new record sales, iPad demand is described as “a little light,” one analyst told investors Wednesday. In the kind of bad news rivals could only hope to have, iPhone demand continues to outstrip supply and those soft iPad figures are partly due to increased interest in another Apple product: the MacBook Air.

Your next MacBook Air should support a total of three displays at once via one Thunderbolt connection, according to a leaked roadmap of Intel’s plans for its Ivy Bridge processors in 2012.

With Apple’s next-generation laptops primed to sport Intel’s Ivy Bridge silicon, it’s very likely that future MacBook Airs and Pros will be able to support two external displays plus the MacBook’s built-in screen.