Wow! 2011 has been one of the most interesting years in recent memory for Apple Inc. Of course the death of Apple’s co-founder, Steve Jobs, stands out as one of the most important events of the year for Apple, but there have been a load of other stories too that have made 2011 a very memorable year for the fruit company. From one controversy to the next, to record-breaking earnings, and new products, Apple has plowed through 2011 with a steady determination to be the best technology company on the planet. Only one device underwent a redesign (the iPad), while other form factors stayed the same. Instead of focusing on making pivotal leaps forward with hardware, Apple’s main focus of 2011 was to fortify their strong foundation in the software game.
Here’s Cult of Mac’s look back on the Apple in the year 2011.
Apple started off the year fairly quiet. The traditional January keynote at MacWorld was scrapped. Apple launched the Mac App Store, providing Mac users the same type of stability and security iOS users had been enjoying for years in the iOS App Store.
Fueled by hundreds of cellphone manufacturers jumping aboard the Google train, Android finally overtook iOS as the most dominant smartphone operating system in terms of marketshare.
The most shocking event of January occured on the 17th when CEO Steve Jobs took a medical leave of absence handing the reigns of the company’s day-to-day operations over to Tim Cook. Rumors began circulating that Steve only had weeks to live.
A negative cloud of publicity hovered over Apple throughout February as controversy over suicide rates at Foxconn (Apple’s largest supplier) hit an all-time high. Suicide rates at the Chinese company were on the rise, which led to a Wired magazine cover story. Apple touted the new installation of nets at the facilities to prevent suicides, but little changed. Apple co-founder Steve Wozniak urged Tim Cook to go see “The Agony and the Ecstacy of Steve Jobs,” – a new play by Mike Daisey focusing on the working conditions of the Foxconn factories and Steve Jobs’ relation to them.
To the joy of Apple fans across the U.S., Apple launched the iPhone 4 on Verizon on February 10th providing fans with multiple carrier options for the first time in the device’s four year history.
Apple also introduced their new Thunderbolt port for Mac’s in Febraury. Produced in collaboration with Intel-labs, the new Thunderbolt port is up to 20 times faster than USB 2.0 and twice as fast as USB 3.0. It’s a single cable that consolidates almost all existing ports, from FireWire to USB to miniDisplay to eSATA.
The iPad 2 was the main focus of March. Despite being on medical leave, Steve Jobs took to the stage on March 2nd to introduce the newly designed iPad 2. Coming in two colors, better processor and two cameras, the iPad 2 was thinner than it’s predecessor, and featured a novel new cover called the Smart Cover that used 31 magnets to effortlessly attach to the body of the iPad 2 when needed. Demand for the new device was so great that supplies were still limited weeks after launch. Foreigners were blamed for the supply constraints as many grass-roots organizations camped out at stores to buy the new device in order to ship it overseas to make a profit.
By focusing on creating the best camera ever seen in a smartphone, Apple was rewarded as the iPhone 4 became the most popular camera used to take pictures on Flickr, beating out many high quality DSLR cameras and point-and-shoots. Other news with the iPhone included the release of the mythological white iPhone. Despite being announced in June of 2010, the white iPhone experience many delays that prevented its release.
Building on the recent announcement of the new Thunderbolt port, Apple updated the iMac line in May to include the new port along with Sandy Bridge architecture and front-facing HD-camera.
Answering critics who described the iPad as merely a device for media consumption rather than creation, Apple introduced iPad versions of their iWork apps. A slew of videos start hitting YouTube shortly after of iPad users shredding on guitar and creating studio quality music on their tablets.
Hungry for a new iPhone, fans are disappointed when Apple’s WWDC keynote doesn’t include announcements of any new hardware. However, new software is announced in the form of OS X Lion and iOS 5.0. iCloud is also announced as the replacement for MobileMe.
MacBook Airs were refreshed with new hardware on July to coincide with the launch of OS X Lion. Even though the redesigned MacBook Air had been on the market since 2010, this update, along with the discontinuation of the low-end model MacBook, brought the MacBook Air into mainstream popularity. Over 1 million copies of OS X Lion were purchased on launch day alone despite the lack of a physical format being sold in stores.
Apple’s quarterly earnings report shows that the company experienced another record-breaking quarter. Posting a quarterly revenue of $28.57 billion and record net profit of $7.31 billion, Apple sold 20.34 million iPhones, 9.25 million iPads, and 3.95 million iMacs.
“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come. I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee. I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.” – Steve Jobs
After months of speculation regarding his health, Steve Jobs resigns as CEO of Apple Inc on August 24th. Shocked investors quickly sell off shares of Apple stock hours after the announcement causing Apple’s stock price to plummet. Cheif Operating Officer Tim Cook is named new CEO of Apple and Jobs stays on as an Apple employee and Chairman of the Board.