The company today is a better corporate citizen than it was in the past. And as a business, it’s firing on all cylinders. Cook is doing almost everything right. Some pundits are beginning to argue he’s Apple’s best CEO yet.
These are the things Cook has been pushing internally since taking over from Steve Jobs in 2011. These are the priorities of his leadership, reflecting the things he wants to get done and the internal values that guide what Apple employees do and how they do it.
Monday’s keynote was a chance to witness these values in action, to see the kinds of products and services his priorities are helping to create.
My family tends to smear our kitchen countertops with all kinds of gunk. No one has ever heard of the words plate or cutting board. So taking an iPad into the kitchen is a risky proposition: It inevitably ends up in some sticky mess.
Enter the Slope: a nice-looking stand that keeps my iPad out harm’s way.
Made from anodized aluminum, the Slope is good for the kitchen, desk or bedside. It keeps your iPad out of the muck when cooking, or at the perfect angle for work.
When Apple fires an executive, the company is rarely straightforward about the situation. Apple never puts out a press release stating plainly that the executive was canned. So Tuesday’s unexpected announcement that Angela Ahrendts, Apple’s head of retail, is leaving in April led many to suspect she was fired.
That’s because the announcement came as a surprise and seems rushed. She’s certainly not retiring or quitting to join another company. The press release phrase “new personal and professional pursuits” sounds like code for “canned.”
My mom, who is 75, loves her Apple technology. She’s a full-fledged member of the Cult, with an iPhone, iPad, MacBook, iMac and Apple TV. She uses them all, all the time, to do everything, just like the rest of us.
The iPhone XR is typical Apple. It’s an entry-level phone with a bunch of premium features. Jony Ive just cannot cut corners, even if he wanted to. This is no plasticky, cut-rate phone built to meet a price point. It’s a primo phone with primo features (and a primo price tag, TBH). It just happens to be the cheapest new iPhone in Apple’s lineup.
The XR delivers everything customers care about: a big, beautiful screen; great cameras; long battery life; and Face ID.