Buster Hein - page 29

Everything you need to know about Apple’s disappointing holiday quarter

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Apple leases new offices near to Apple Park
Apple leases new offices near to Apple Park
Photo: Duncan Sinfield

Tim Cook sounded confident about Apple’s future when he got on today’s Q1 2019 earnings call with investors this afternoon. Despite slumping iPhone sales and declining revenues, Cook told investors that his company is being managed for the long-haul instead of short-term gains.

Wall Street is already responding positively to Apple’s earnings report with shares trading up in after-hours trading. The company has 1.4 billion active Apple devices in the world, positioning Apple to continue raking in money as no other company can. However, today’s call revealed some new challenges Apple faces going forward.

iPhone sales slump, but Apple’s in it ‘for the long term’

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quotes on Apple
Tim Cook is the CEO of getting a bag.
Illustration: Cult of Mac

Apple unveiled its earnings for Q1 2019 this afternoon and as expected, total revenue came in a lot lower than Apple originally predicted at the end of last year, with iPhone sales dropping 15%.

Thanks mostly to slumping sales in Greater China, Apple posted $84.3 billion in revenue, marking a drop from the $88.3 billion the company pulled in during the same quarter a year ago. Even though iPhone sales are struggling, Apple’s services are bringing in more money than expected, giving investors some good news.

Live blog: Witness Apple’s high-stakes earnings call

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Apple is worth more than the entire US energy sector combined
This earnings repot could be Apple's worst in years.
Photo: Cult of Mac

Investors are eagerly waiting to see all the numbers from Apple’s 2018 holiday quarter during today’s earnings call. Based on early reports, some of the numbers might come in even lower than expected.

Gulp.

Apple already warned investors that iPhones sales during Q1 2019 came in lower than expected, mostly thanks to problems in Greater China. Even after lowering revenue guidance, the company still could pull out a few surprises. However, most analysts remain worried that the iPhone sales slump will continue into 2020.

Apple CEO Tim Cook and CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific today. Per usual, Cult of Mac will be here live-blogging all the action with up-to-the-minute analysis on all the important numbers.

Come join the fun:

Today at Apple adds 50 new sessions in expanded formats

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'Today at Apple,' artists try to make a living.
'Today at Apple,' artists try to make a living.
Photo: Apple

Apple is expanding its slate of Today at Apple sessions with 50 new classes that offer free educational experiences for iPhone, iPad and Mac users.

Today at Apple first started at Apple store in 2017, providing 18,000 free sessions a week that have been attended by millions of people around the world. With the new sessions, Apple is expanding on its most popular sessions, giving participants more opportunities to create and explore with their products.

Aetna’s new app lets you earn an Apple Watch by being fit

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We took Apple Watch Series 4 to the running track for the ultimate test of GPS accuracy
Apple Watch is a great tool for staying in shape.
Photo: Graham Bower/Cult of Mac

One of the biggest health insurance providers in the U.S. is giving customers the option to earn a free Apple Watch Series 3 by engaging in healthy activities like exercise and sleeping better.

Aetna revealed today that it is collaborating with Apple for its new app called Attain. Through the app, Aetna members will get personalized goals, be able to track their activity and get recommendations on healthy action. And if you do a good job, you’ll earn some cool rewards too.

Why this week’s Apple earnings report is the most important in years

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Earnings call
Apple's Q1 2020 earnings report will probably break some records.
Photo: Jim Merithew/Cult of Mac

When Apple unveils its earnings report for last year’s crucial holiday quarter, the entire world will be watching for signs of the company’s long-rumored impending doom.

Several factors will make Tuesday’s Q1 2019 earnings call Apple’s most important in years. Depending on how it goes, it could have an enormous impact on the company’s stock’s performance in 2019 and beyond.

Apple gets experimental in new iPhone XR ad

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iPhone XR Spectrum ad
The new iPhone XR ad is crazy.
Photo: Apple

Apple is pulling out a Matrix-move for its new iPhone XR ad that features some of the wildest videography the company has ever put out.

Using a bullet time video rig mounted with 32 iPhone XRs, Apple showcases the low-light shooting powers of the iPhone XR. And boy is it mesmerizing.

You’ll want to watch this on your iPhone:

iPhones sales in China dropped 13% in 2018

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iPhone sales are finally rebounding in China
iPhone sales were starting to pickup in China.
Photo: Tim Cook/Weibo

Investors just received a worrying report about iPhone sales in China ahead of Apple’s pivotal 2018 holiday earnings report slated for Tuesday, January 29.

Apple warned investors earlier this year that iPhone sales in Greater China came in lower than expected. We’ll have to wait for the official numbers from Apple tomorrow, but according to data firm Canalys, total smartphone sales dropped 15% year-over-year in Q4 2018 with Apple taking one of the biggest hits.

Apple gives behind-the-scene glimpse at ads created with iPad Pro

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ipad pro
The iPad Pro is a powerful content creation machine.
Photo: Apple

Apple revealed some of the tricks it used on the iPad Pro to create its latest slate of how-to videos that were published earlier this month.

Not only did Apple film all the videos on the new iPad Pro, it also edited, animated and composed music for the ads that showed viewers how to perform tasks that used to require a PC to pull off.

Watch Apple’s secrets to doing everything on iPad:

Apple plans Netflix-for-games subscription service

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Get the professional instruction you need to start developing games for iOS
Developers could make games exclusively for Apple's game subscription service.
Photo: Epic Games

Apple allegedly wants to tap into the booming gaming industry to boost its growing Services business. The company is reportedly planning to create a new subscription service for games and it’s already talking to developers about becoming a publisher for iOS games too.

Apple’s pay news service might be part of something bigger

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Apple News
Magazine subscriptions are coming to Apple News.
Photo: Ste Smith/CultofMac

The launch of Apple’s news magazine subscription service could be just weeks away.

Images found in the first iOS 12.2 beta appear to show that Apple is already in the testing phase of the magazine subscription service. Rumors have been circulating about its potential launch pretty much ever since Apple acquired Texture. Now it looks like the iPhone-maker is finally ready to capitalize by bundling it with other content.

T-Mobile to launch TV streaming service soon

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t-mobile
T-Mobile CEO John Legere is trying to make is carrier relevant again.
Photo: T-Mobile

T-Mobile is about to launch a new feature as part of its wireless service plans designed to lure in new subscribers: free TV streaming.

The carrier is reportedly planning to enter the streaming wars within the new few weeks with a free, ad-supported video service optimized from mobile streaming. T-Mobile service sounds similar to Verizon’s now-defunct go90 video streaming platform, but T-Mobile is hoping to some extra perks will make it more attractive to customers.

iOS 12.2 beta 1 brings Apple News to Canada

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News app top stories
Apple News has finally landed in Canada, eh.
Photo: Ste Smith/Cult of Mac

iOS developers didn’t have to wait long for Apple to bust out new software for testing after the company put out iOS 12.1.3 just a few days ago.

The first iOS 12.2 beta was seeded to developers this morning bringing a host of new fixes and under-the-hood improvements. There are also a couple of new features, including support for Apple News for users in Canada for the first time ever.

Sonos headphones will face off against Beats (and maybe Apple)

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sonos beam
Sonos is ready to bust out of the house.
Photo: Sonos

Apple’s Beats lineup of headphones could soon face some new competition from one of the HomePod’s biggest rivals.

Sonos is allegedly planning to create a set of premium headphones. Development for the over-the-ear buds is reportedly in the early stages, but they could launch by next year and offer some features rivals can’t.

Hulu drops price of cheapest streaming tier

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Hulu1
Watching The Handsmade Tale just got cheaper.
Photo: Hulu

Catching up on your favorite network TV shows through Hulu is about to get a little bit cheaper.

Hulu revealed today that it will lower the price of its most affordable tier from $8 to $6 per month. Of course, the new pricing comes with some compromises but it could help the streaming service gain some ground on its competition.

5-in-1 cable gives you one dongle to rule them all

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High Five
High Five packs all the ports you need.
Photo: Vonmählen

The dark days of dongle hell might finally be over thanks to a brilliant new accessory that packs five different ports in one cable.

Vonmählen, a smartphone accessory maker based in Germany, revealed its new creation called the High Five. The company claims it’s the first ever 5-in-1 cable that’s so small it fits on your keychain. Best of all, it’s super cheap too.

iOS 12.1.3 brings fresh fixes for iMessage, CarPlay and iPad Pro

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iOS 12 false update popup
Grab the new iOS update now!
Photo: Killian Bell/Cult of Mac

The first iOS update of the year is finally ready for the masses.

Apple is releasing iOS 12.1.3 today, bringing a number of bug fixes and performance improvements to the iPhone and iPad. iOS 12.1.3 is a minor update and doesn’t contain any big UI changes or new features, but it resolves some important issues with CarPlay, iMessage, Photos and the iPad Pro.

World’s slimmest mechanical keyboard looks perfect for Mac lovers

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Keychron
The Keychron K1 is a thing of beauty.
Photo: Keychron

Mac lovers looking for relief from Apple’s new butterfly keyboards may have found a new hero in the Keychron K1, which is supposedly the world’s slimmest mechanical keyboard ever.

The Keychron K1 looks like a hybrid of Apple’s Magic Keyboard crossed with a modern mechanical keyboard. It’s so small you can carry it anywhere and it looks so good you won’t be embarrassed to be hauling around your beloved keyboard.

Take a closer look:

First HomeKit-enabled video doorbell gets launch date

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The industrial finish on the ProLine HomeKit video doorbell looks gorgeous.
The industrial finish on the ProLine video doorbell looks gorgeous.
Photo: Robin Telecom Development

The first HomeKit-compatible video doorbell finally has a launch date in the USA, giving iPhone lovers an alternative to Amazon’s Ring doorbell and Nest Cam from Google.

Robin Telecom Development — a tech hardware company from the Netherlands — revealed today that its ProLine Doorbell will launch in over 50 countries on January 31, but people in the USA and Canada will have to wait until February 28.

Apple plans to reduce hiring amid iPhone sales slump

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Apple leases new offices near to Apple Park
Apple leases new offices near to Apple Park
Photo: Duncan Sinfield

Slumping iPhone sales have caused Apple to rethink its hiring strategies for certain division.

During an employee meeting earlier this month, Tim Cook was asked if the company is about to go on a hiring freeze. Cook reportedly responded that a total hiring freeze wasn’t a solution, the company would reduce hiring in some areas.

Apple snags another TV insider

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Apple TV
The guy that created Parenthood is joining Apple's TV team.
Photo: NBC

Apple may have found the perfect TV executive to help it produce a bevy of squeaky-clean TV shows for its upcoming streaming service.

Jason Katims, who created Parenthood and produced Friday Night Lights inked a multi-year deal with Apple will have the award-winning TV veteran develop and produce a number of shows for Apple.