March 16, 2012: Apple introduces the third-generation iPad, its first tablet to come with a Retina display. Marketed as simply “The new iPad,” it’s widely known as the “iPad 3.”
Boasting that beautiful screen and Apple’s then-swanky A5X chip with a quad-core graphics processor, the third-gen iPad quickly becomes a big success. Disappointingly for customers, it will only hang around until October 2012. That’s the shortest lifespan of any iOS product in history, at just seven months.
March 12, 2010: Apple passes Walmart and investment firm Berkshire Hathaway in value to take third place in market capitalization among publicly listed U.S. companies.
Apple’s valuation roars past $200 billion as a result of intense excitement over the first-generation iPad. Things look good for the company as it guns for powerhouses ExxonMobil and Microsoft.
March 11, 2011: How do you follow up your biggest debut of a new product? That’s the question Cupertino needs to answer as it releases the iPad 2.
Apple’s second-generation tablet boasts a faster dual-core A5 processor inside a lighter build. It’s also the first iPad to feature VGA front-facing and 720p rear-facing cameras.
March 5, 2012: Apple reaches a staggering milestone, with 25 billion apps downloaded from the iOS App Store.
The company celebrates the occasion with a giveaway titled the “25 Billion App Countdown.” The lucky 25 billionth app downloader wins an iTunes gift card worth $10,000.
March 4, 2014: Peter Oppenheimer, the Apple chief financial officer who presided over a decade of skyrocketing growth, steps down from the company.
After becoming Apple CFO in 2004, Oppenheimer saw the company’s valuation soar from $8.8 billion to $471 billion. Luca Maestri, current Apple senior vice president and chief financial officer, replaced Oppenheimer in this crucial position.
February 23, 2010: The iTunes Store officially passes the 10 billion music downloads mark, reaching a major milestone. The 10 billionth purchase? “Guess Things Happen That Way” by Johnny Cash.
The buyer of the song in question is Louie Sulcer of Woodstock, Georgia. As part of a “Countdown to 10 Billion Songs” promotion by Apple, Sulcer wins a massive $10,000 iTunes Store gift card — and receives a personal phone call from Steve Jobs for good measure!
February 12, 2012: Months after his untimely death, Steve Jobs is honored with a Special Merit Grammy Award in recognition of his contributions to the field of music with the iPod and iTunes Music Store.
Eddy Cue, Apple’s senior vice president of internet software and services, collects the Grammy on behalf of Jobs’ family and “everyone at Apple.”
February 11, 2010: With iPad excitement reaching a fever pitch, Steve Jobs’ old frenemy Bill Gates wades in with his own opinion of Apple’s tablet.
His view? It’s kinda meh.
“There’s nothing on the iPad I look at and say, ‘Oh, I wish Microsoft had done it,'” he tells one interviewer.
February 8, 2010: Steve Jobs reportedly flips out over a tweet sent from an iPad by a Wall Street Journal editor.
The reason? Apple showed the iPad to top staffers at the news outlet months ahead of its official release. While Jobs already had unveiled the device to the public, the suggestion that people outside Apple gained early access to the tablet was apparently enough to upset the CEO.
The tweet quickly disappeared.
February 3, 2011: The iPhone finally arrives on Verizon Wireless, the United States’ largest carrier, ending nearly four years of exclusivity with AT&T.
The move comes as Apple faces pressure to expand its customer base as Android phones grow in popularity. The deal commences with the iPhone 4 available for preorder by Verizon’s 93 million customers.
