Today in Apple history: Apple steals a financial record from Microsoft

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Tim Cook earnings apple
Yet another financial milestone.
Photo: Ste Smith/Cult of Mac

Aug 20: Today in Apple history: Apple steals a financial record from Microsoft August 20, 2012: Apple passes a financial milestone as it becomes the most valuable publicly traded stock ever.

The company it bests to attain this record? Long-time rival Microsoft, which peaked on December 30, 1999. Apple’s surge to the top spot serves as a reminder of just how radically the fortunes of both companies changed over the years.

Today in Apple history: ‘Misunderstood’ iPhone ad wins Emmy

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The heartwarming
"Misunderstood" earns Apple its second Emmy.
Photo: Apple

Aug 18 Today in Apple history: Apple's 'Misunderstood' iPhone ad wins Emmy August 18, 2014: A Christmas-themed iPhone ad lands Apple an Emmy for “Most Outstanding Commercial of the Year.”

The prize-winning spot is Apple’s “Misunderstood” iPhone 5s ad. It depicts a silent teenager who won’t spend time with his family at Christmas because he’s too busy with his iPhone. At the end of the ad, he reveals that he’s not actually being a misanthrope. He used his iPhone and iMovie to shoot and edit a heartwarming family montage!

Today in Apple history: World’s first iPad-only newspaper starts to crumble

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The Daily iPad newspaper
The Daily was a great, but ultimately failed, experiment.
Photo: The Daily

July 31: Today in Apple history: The Daily, the world's first iPad-only newspaper, starts to crumble July 31, 2012: The Daily, the world’s first iPad-only newspaper, lays off almost a third of its staff, signaling the demise of a bold publishing experiment.

The deep cuts — The Daily fired 50 of its 170 employees — affect mainly sports and editorial page staffers, although some production and design employees get the ax, too. The ominous move comes as News Corp places the iPad app “on watch” due to disappointing readership numbers.

Today in Apple history: Apple acquires the company behind Touch ID

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Touch ID
Touch ID was a massive step forward for Apple.
Photo: Apple

July 28: Today in Apple history: Apple acquires AuthenTec, the company behind Touch ID July 28, 2012: Apple buys biometrics company AuthenTec, acquiring the technology that will power future authentication and secure payments initiatives.

With a price tag of $356 million, the deal gives Apple the right to use AuthenTec hardware, software and patents. In the short term, Apple engineers start working to build Touch ID sensors into the iPhone 5s. Longer-term, AuthenTec’s mobile wallet tech paves the way for Apple Pay.

Today in Apple history: Martin Scorsese helps Apple promote Siri

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Scorsese Siri
"Hey Siri, am I here to f***ing amuse you?"
Photo: Apple

July 23: Today in Apple history: Martin Scorsese helps Apple promote Siri July 23, 2012: Looking for the perfect spokesman for its new Siri virtual assistant, Apple turns to the filmmaker behind some of Hollywood’s most violent gangster movies.

That’s what happens when a new television ad debuts showing legendary film director Martin Scorsese using Siri. The latest of Apple’s celebrity-studded Siri ads, this turns out to be among the best.

Today in Apple history: Apple unseats Nokia as top smartphone vendor

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Nokia
Remember when Nokia was on top of the world?
Photo: Killian Bell/Cult of Mac

July 21: Today in Apple history: Apple unseats Nokia as top smartphone vendor July 21, 2011: Apple officially passes Nokia to become the world’s top smartphone vendor.

It’s a major milestone for Apple, which launched the iPhone just four years earlier. For Nokia, which dominated the cellphone market during the 1990s and early 2000s, it marks the end of an era.

Today in Apple history: Apple pays $450 million to settle e-books suit

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iBooks
Apple was accused of trying to hurt rival e-book sellers.
Photo: Apple

July 16: Today in Apple history: Apple settles e-books lawsuit for $450 million July 16, 2014: Apple agrees to pay $450 million to resolve the Department of Justice’s antitrust case against the company over e-book pricing in the iBooks Store.

Cupertino was accused of conspiring with five major book publishers to fix e-book prices. The five publishers all settled their claims outside of court, leaving only Apple to go to trial.