Today in Apple history: Apple PR guru Katie Cotton steps down

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Apple
Katie Cotton helped control Apple's narrative in the press for years.
Photo: Apple

May 7: Today in Apple history: Apple PR guru Katie Cotton steps down May 7, 2014: Katie Cotton, the fearsome, much-admired head of Apple’s worldwide publicity machine, steps down from her VP post after 18 years with the company.

During her stint at Apple, Cotton worked in lockstep with Steve Jobs and proved instrumental in controlling the company’s portrayal in the press. Her departure provides one more reminder that the Jobs era is over at Apple.

Today in Apple history: Apple embraces over-the-air iOS updates

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ios 5
Over-the-air iOS updates took iTunes out of the equation (and leveled the playing field with Android).
Photo: Apple

May 4: Today in Apple history: Apple embraces over-the-air iOS updates May 4, 2011: Reports circulate that Apple is negotiating with carriers to bring over-the-air updates to iOS, beginning with iOS 5.

Such a move would free iPhone owners from using iTunes to get updates for their devices. That means no more plugging an iPhone into a computer via USB to download the latest version of iOS.

Today in Apple history: It’s time for Apple Watch

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Get your Apple Watch ready for the new iPhone.
The Apple Watch is the first major new product launch of the post-Steve Jobs era.
Photo: Jim Merithew/Cult of Mac

April 24: Today in Apple history: Apple Watch launch date April 24, 2015: It’s time for the official release of the Apple Watch, the wearable device Tim Cook describes as the “next chapter in Apple history.”

Fans, having endured a seven-month wait since the device’s unveiling at a keynote the previous September, can finally strap an Apple Watch onto their wrists. Behind the scenes, however, the Apple Watch launch is a moment long in the making.

Today in Apple history: Apple teams with Volkswagen for iBeetle car

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The first Apple car, a collaboration with VW known as the iBeetle, rolls onto the scene.
The first Apple car, a collaboration with VW known as the iBeetle, rolls onto the scene.
Photo: Volkswagen

April 22: Today in Apple history: Apple teams with VW for the iBeetle April 22, 2013: The world gets its first Apple car. Well, kind of.

In reality, the iBeetle is a collaboration with German automaker Volkswagen that offers a car “stylistically linked” to Apple. This means Apple-inspired colors, a built-in docking station for your iPhone, and a special app that lets you control the car’s features.

Today in Apple history: Gizmodo tears down a lost iPhone 4 prototype

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Gizmodo buys iPhone 4 prototype
The iPhone 4 prototype bought by Gizmodo came disguised as an iPhone 3GS. But a teardown showed big differences inside.
Photo: Gizmodo

April 20: Today in Apple history: Gizmodo tears down lost iPhone 4 prototype April 20, 2010: A day after the most high-profile iPhone leak in history, tech news site Gizmodo dissects a prototype iPhone 4, then publishes the teardown — showing the world exactly what’s inside the soon-to-be-released device.

The iPhone 4 prototype, accidentally left in a bar by 27-year-old Apple software engineer Gray Powell, quickly becomes the biggest story in the tech world.

And that’s where the trouble begins.

Today in Apple history: iPhone 4 owners get Antennagate payout

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Antennagate
Do you remember Antennagate?
Photo: Apple

March 29: Today in Apple history: iPhone 4 owners get Antennagate payout March 29, 2012: Apple settles its “Antennagate” controversy by giving affected iPhone 4 owners the chance to claim a whopping $15 payout.

The settlement covers customers who experienced problems with the phone dropping calls due to its cutting-edge design, but were not able to return their handsets (or didn’t want a free bumper from Apple to mitigate against the problem).

Today in Apple history: Apple pays to use ‘iPad’ name

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The iPad delivered Apple's
Would an iPad by any other name smell as sweet?
Photo: Apple

March 26: Today in Apple history: Apple buys rights to use iPad name from Fujitsu March 26, 2010: Apple ends a trademark dispute with Japanese multinational Fujitsu over the name “iPad” in the United States.

It comes two months after Steve Jobs first showed off the iPad, and around a week before the tablet will land in stores. As it happens, it’s not the first time Apple battled over the name for one of its new products.

Today in Apple history: iPad gets an eye-dazzling Retina display

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The iPad 3 Retina display was one gorgeous screen.
The iPad 3's Retina display was one gorgeous screen.
Photo: Apple

March 16: Today in Apple history: iPad gets an eye-dazzling Retina display March 16, 2012: Apple introduces the third-generation iPad, its first tablet to come with a Retina display. Marketed as simply “The new iPad,” it’s widely known as the “iPad 3.”

Boasting that beautiful screen and Apple’s then-swanky A5X chip with a quad-core graphics processor, the third-gen iPad quickly becomes a big success. Disappointingly for customers, it will only hang around until October 2012. That’s the shortest lifespan of any iOS product in history, at just seven months.

Today in Apple history: Apple market cap breezes by Walmart

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money
At this point, a $200 billion market cap seems almost quaint for Apple.
Photo illustration: Ste Smith/Cult of Mac

March 12: Today in Apple history: Apple overtakes Walmart in value March 12, 2010: Apple passes Walmart and investment firm Berkshire Hathaway in value to take third place in market capitalization among publicly listed U.S. companies.

Apple’s valuation roars past $200 billion as a result of intense excitement over the first-generation iPad. Things look good for the company as it guns for powerhouses ExxonMobil and Microsoft.