TIAH: 2010s

Read Cult of Mac’s latest posts on TIAH: 2010s:

Today in Apple history: First iPad reviews hail a true game-changer

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iPad
Did you own an original iPad?
Photo: Apple

March 31: Today in Apple history: First iPad reviews hail a true game-changer March 31, 2010: The world gets its first sense of how Apple’s tablet measures up, as the first iPad reviews hit the internet.

The consensus? That there’s no Flash, no USB, no multitasking — but Apple’s tablet offers an exciting new computing experience all the same. As USA Today writes, “The first iPad is a winner.”

Today in Apple history: iPhone 4 owners get Antennagate payout

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Antennagate
No, you weren't holding your iPhone wrong.
Photo: Apple

March 29: Today in Apple history: iPhone 4 owners get Antennagate payout March 29, 2012: Apple settles its “Antennagate” controversy by giving affected iPhone 4 owners the chance to claim a whopping $15 payout. The settlement covers customers who experienced problems with the phone dropping calls due to its cutting-edge design, but were unable to return their handsets (or didn’t want a free bumper from Apple to mitigate against the problem).

While it’s arguable whether a $15 payout was worth filing all the paperwork necessary to claim the cash, the Antennagate story — and the resulting class-action lawsuit — generated big headlines at the time.

Today in Apple history: Apple pays to use ‘iPad’ name

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The iPad delivered Apple's
Would an iPad by any other name smell as sweet?
Photo: Apple

March 26: Today in Apple history: Apple buys rights to use iPad name from Fujitsu March 26, 2010: Apple pays up to settle a trademark dispute with Japanese multinational Fujitsu over the name “iPad” in the United States.

It comes two months after Steve Jobs first showed off the iPad, and around a week before the tablet will land in stores. As it happens, it’s not the first time Apple battled over the name for one of its new products.

Today in Apple history: iPad gets an eye-dazzling Retina display

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The iPad 3 Retina display was one gorgeous screen.
The iPad 3's Retina display was one gorgeous screen.
Photo: Apple

March 16: Today in Apple history: iPad gets an eye-dazzling Retina display March 16, 2012: Apple introduces the third-generation iPad, its first tablet to come with a Retina display. Marketed as simply “the new iPad,” it’s widely known as the “iPad 3.”

Boasting that beautiful screen and Apple’s then-swanky A5X chip with a quad-core graphics processor, the third-gen iPad quickly becomes a big success. Disappointingly for customers, it will only hang around until October 2012. That’s the shortest lifespan of any iOS product in history, at just seven months.

Today in Apple history: Apple market cap breezes by Walmart

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Apple could be a $2 trillion company by end of 2021
At this point, a $200 billion market cap seems almost quaint for Apple.
Photo illustration: Ste Smith/Cult of Mac

March 12: Today in Apple history: Apple overtakes Walmart in value March 12, 2010: Apple passes Walmart and investment firm Berkshire Hathaway in value to take third place in market capitalization among publicly listed U.S. companies. The Apple market cap soars past $200 billion, fueled by intense excitement over the first-generation iPad.

Things look good for the company as it guns for powerhouses ExxonMobil and Microsoft.

Today in Apple history: iPad 2 is the svelte sequel fans hoped for

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iPad 2
The iPad 2 took a leap forward in every way except pricing.
Photo: Apple

March 11: Today in Apple history: iPad 2 is the sequel fans hoped for March 11, 2011: How do you follow up your biggest product debut ever? That’s the question Apple needs to answer as it releases the iPad 2.

Apple’s second-generation tablet boasts a faster dual-core A5 processor inside a lighter build. It’s also the first iPad to feature VGA front-facing and 720p rear-facing cameras.

Today in Apple history: CFO Peter Oppenheimer retires from Apple

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Peter
Peter Oppenheimer oversaw a decade of explosive growth at Apple.
Photo: C-SPAN

March 4: Today in Apple history: Apple CFO Peter Oppenheimer retires March 4, 2014: Peter Oppenheimer, the Apple chief financial officer who presided over a decade of skyrocketing growth, steps down from the company.

After becoming Apple CFO in 2004, Oppenheimer saw the company’s valuation soar from $8.8 billion to $471 billion. Luca Maestri, current Apple senior vice president and chief financial officer, replaced Oppenheimer in this crucial position.

Today in Apple History: CarPlay goes for its first drive

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Apple CarPlay in 2014 Volvo
At launch in 2014, CarPlay appeared in Volvo cars, as well as Mercedes-Benz and Ferrari models.
Photo: Volvo

March 3: Today in Apple history: CarPlay goes for its first drive March 3, 2014: With the CarPlay launch, Apple introduces iOS functionality for iPhone users behind the wheel via the car’s in-dash screen.

Showcasing the new car infotainment platform at the Geneva International Auto Show, Apple calls CarPlay “a smarter, safer and more fun way to use iPhone in the car.” Vehicles from Ferrari, Mercedes-Benz and Volvo are the first off the line to incorporate it.

Today in Apple history: iTunes hits 10 billion downloads

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With iTunes 10 billion downloads milestone, Apple becomes the world's biggest music vendor.
Apple becomes the world's biggest music vendor.
Photo: Ste Smith/Cult of Mac

February 23: Today in Apple history: iTunes hits 10 billion downloads February 23, 2010: The iTunes Store officially passes the 10 billion music downloads mark, reaching a major milestone. The 10 billionth purchase? “Guess Things Happen That Way” by Johnny Cash.

The buyer of the song in question is Louie Sulcer of Woodstock, Georgia. As part of a “Countdown to 10 Billion Songs” promotion by Apple, Sulcer wins a massive $10,000 iTunes Store gift card — and receives a personal phone call from Steve Jobs for good measure!

Today in Apple history: Steve Jobs wins posthumous Grammy

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Cue
Steve Jobs' death caused an outpouring of support.
Photo: Grammys

February 12: Today in Apple history February 12, 2012: Months after his untimely death, Apple co-founder Steve Jobs is honored with a Special Merit Grammy Award in recognition of his contributions to the field of music with the iPod and iTunes Music Store.

Eddy Cue, Apple’s senior vice president of internet software and services, collects the Grammy on behalf of Jobs’ family and “everyone at Apple.”

Today in Apple history: iPad fails to impress Bill Gates

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Bill Gates Fox News
Bill Gates definitely doesn't wish Microsoft invented the iPad.
Photo: Fox News

February 11: Today in Apple history: iPad fails to impress Bill Gates February 11, 2010: With iPad excitement reaching a fever pitch, Steve Jobs’ old frenemy Bill Gates wades in with his own opinion of Apple’s tablet.

The Microsoft co-founder’s view? The upcoming device is kinda meh.

“There’s nothing on the iPad I look at and say, ‘Oh, I wish Microsoft had done it,'” Gates tells one interviewer.

Today in Apple history: Steve Jobs flips out over iPad tweet

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The first-gen iPad in all its glory.
Steve Jobs did not like losing control of the iPad narrative.
Photo: Apple

February 8: Today in Apple history: Steve Jobs flips out over iPad tweet February 8, 2010: Steve Jobs reportedly flips out over a tweet sent from an iPad by an editor at The Wall Street Journal.

The reason? Apple showed the iPad to top staffers at the news outlet months ahead of its official release. While Jobs already had unveiled the device to the public a couple of weeks before, the suggestion that people outside Apple gained early access to the tablet was apparently enough to upset the CEO.

The tweet quickly disappeared.

Today in Apple history: iPhone comes to Verizon at last

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Four years of AT&T exclusivity on iPhone finally comes to an end.
Four years of AT&T exclusivity on iPhone finally comes to an end.
Photo: Jon Fingas/Flickr CC

February 3: Today in Apple history: iPhone comes to Verizon at last February 3, 2011: The iPhone finally arrives on Verizon Wireless, the United States’ largest carrier, ending nearly four years of exclusivity with AT&T.

The move comes as Apple faces pressure to expand its customer base as Android phones grow in popularity. The deal commences with the iPhone 4 available for preorder by Verizon’s 93 million customers.

Today in Apple history: Stephen Colbert shows off iPad early at Grammys

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Stephen Colbert shows off a prerelease iPad during the Grammy Awards show.
Jay-Z didn't get one of these in his gift bag.
Photo: Grammys

February 1: Today in Apple history: Stephen Colbert shows off iPad early at the Grammys February 1, 2010: The tech-loving world goes into meltdown at the sight of comedian Stephen Colbert using a prerelease iPad to read nominations during the Grammy Awards show.

“Jay-Z, did you not get one of these in your gift bag?” Colbert quips from the stage. “Am I cooler than you?”

The celebrity sneak peek is all part of Apple’s big (and wildly successful) plan to hype its upcoming tablet.

Today in Apple history: Steve Jobs introduces us to the iPad

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The iPad launch shook up the tech world, with the tablet computer becoming Apple's fastest-selling device.
Did you own an original iPad?
Photo: Apple

January 27: Today in Apple history: Steve Jobs introduces us to the iPad January 27, 2010: After months of rumors and speculation, Steve Jobs publicly shows off the iPad for the first time.

Aside from the name, which some people joke sounds like a female sanitary product, the iPad immediately earns critical acclaim. “The last time there was this much excitement over a tablet, it had some commandments written on it,” The Wall Street Journal quips.

When it goes on sale, the iPad quickly becomes Apple’s fastest-selling new product ever.

Today in Apple history: iPhone sales hit first speed bump

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iPhone 7
We officially hit "peak iPhone" in 2016.
Photo: Ste Smith/Cult of Mac

January 26: Today in Apple history: iPhone sales hit first speed bump as sales flatline for first time January 26, 2016: After nine years of spectacular growth, iPhone sales flatline for the first time.

Numbers posted by Apple show that during the final three months of 2015, iPhone sales grew by only 0.4%. The crucial holiday season sales compare quite unfavorably with the 46% jump recorded during the same period a year earlier.

Today in Apple history: Letterpad gives us a preview of Apple Watch gaming

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Letterpad was one of the first games we got to see on Apple Watch.
Letterpad was one of the first games we got to see on Apple Watch.
Photo: NimbleBit

January 21: Today in Apple history: Letterpad gives us a preview of Apple Watch gaming January 21, 2015: Months before the first Apple Watch goes on sale, users get a glimpse at what playing games might look like on the smartwatch.

Thanks to Apple making the WatchKit API available to third parties, game developer NimbleBit releases a mockup of its simple work-in-progess word game, Letterpad. Suddenly, we get a peculiar desire to play games on our wrist that we haven’t had since the days of the Nintendo Game & Watch three decades earlier.

Today in Apple history: Second-gen Apple TV hits 1 million sales

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apple tvPIC
On this day in 2010, the Apple TV hit a sales milestone.
Photo: Jim Merithew/Cult of Mac

December 27: Today in Apple history: Second-gen Apple TV hits 1 million sales December 27, 2010: Almost four months after the second-gen Apple TV’s debut, Cupertino says it has sold 1 million of the streaming video devices.

The news shows that Apple’s set-top box is gaining momentum. However, Apple’s PR move is also a low-blow shot at competitor Roku, which recently said it planned to hit the 1 million unit mark by the end of 2010.

Today in Apple history: iMac Pro packs potent all-in-one punch

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iMac Pro launched in 2017
The iMac Pro made quite splash in 2017, and there are occasional calls to bring it back.
Photo: Apple

December 14: Today in Apple history: Apple buys 'iPhone' web domain iphone.org December 14, 2017: The much-anticipated iMac Pro finally reaches customers many months after it was announced. With a built-in 27-inch, 5K display and an Intel Xeon processor, the high-end desktop combines the features of an iMac and a Mac Pro.

It is beautiful and far more powerful than earlier iMacs, but is destined to stay in Apple’s product lineup only a relatively short time.

Today in Apple history: iPhone factory deaths spark investigation

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Foxconn
Tim Cook visits one of Apple's factories in China.
Photo: Apple

December 11: Today in Apple history: Deaths at Pegatron iPhone factory spark investigation December 11, 2013: A Chinese labor rights group calls on Apple to investigate the deaths of several workers at a Shanghai factory run by iPhone manufacturer Pegatron.

Most controversially, one of the dead workers is just 15 years old. The underage worker reportedly succumbed to pneumonia after working extremely long hours on the iPhone 5c production line.

Today in Apple history: Apple storms New York’s Grand Central Terminal

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Apple Grand Central is one of the company's most stunning retail outlets.
Apple Grand Central is one of the company's most stunning retail outlets.
Photo: Apple

December 9: Today in Apple history: Apple opens store in New York's Grand Central Terminal December 9, 2011: Apple opens a store in New York’s fabled Grand Central Terminal, the company’s fifth Manhattan retail outlet.

Overlooking the terminal’s Main Concourse, the enormous Apple Store makes a stunning addition to the 140-year-old train station, which is one of New York’s busiest transportation hubs.

Today in Apple history: World’s first iPad-only newspaper folds

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The Daily iPad newspaper was a great, but ultimately failed, experiment.
News Corp's experiment with an iPad "newspaper" came to an ugly end.
Photo: The Daily

December 3: Today in Apple history: iPad-only newspaper The Daily closes December 3, 2012: News Corp pulls the plug on The Daily, the world’s first iPad-only newspaper, less than two years after launching the publication.

While the writing has been on the wall for some time, the closure is a blow for those who view the iPad as the savior of the traditional publishing industry.

Today in Apple history: Maps manager is navigated out of Apple

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maps
Yep ... we're pretty sure that's not right.
Photo: Apple

November 27: Today in Apple history: Apple fires Maps manager Richard Williamson November 27, 2012: Apple fires the manager responsible for the disastrous Apple Maps app in iOS 6 after the glitchy software delivers embarrassingly bad data to users around the world.

Richard Williamson, who oversaw Apple’s mapping team, gets the ax from Eddy Cue, who assumes leadership of the project.

Today in Apple history: Rare Apple-1 sells for crazy money

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The Apple-1 sold for what was then the largest amount a personal computer ever earned at auction.
The Apple-1 sold for what was then the largest amount a personal computer had sold for at auction.
Photo: Christie's

November 23: Today in Apple history: Rare Apple-1 computer sells for $210,000 at auction November 23, 2010: An early Apple-1 computer, complete with its original packaging and a letter signed by Steve Jobs, sells for $210,000.

At the time, it ranks as the most expensive personal computer ever sold at auction. That makes sense, because it’s an incredibly rare find. The working Apple-1 is thought to be one of only approximately 50 still in existence.