Today in Apple history: Martin Scorsese ad makes Siri look like a superstar

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Scorsese Siri
"Hey Siri, am I here to f***ing amuse you?"
Photo: Apple

July 23: Today in Apple history: Martin Scorsese Apple ad makes Siri look like a superstar July 23, 2012: Looking for the perfect spokesman for its new virtual assistant Siri, Apple turns to Martin Scorsese, the legendary filmmaker behind some of Hollywood’s most violent gangster movies.

The new television commercial shows the director using Siri voice commands to juggle his busy schedule. One in a string of celebrity-studded Siri ads, it ranks among the best.

Today in Apple history: Apple unseats Nokia as top smartphone vendor

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Nokia
Remember when Nokia was on top of the world?
Photo: Killian Bell/Cult of Mac

July 21: Today in Apple history: Apple unseats Nokia as top smartphone vendor July 21, 2011: Apple officially passes Nokia to become the world’s top smartphone vendor.

It’s a major milestone for Apple, which launched the iPhone just four years earlier. For Nokia, the Finnish company that dominated the cellphone market during the 1990s and early 2000s, it marks the end of an era.

Today in Apple history: Apple pays $450 million to settle e-books suit

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iBooks
Apple was accused of trying to hurt rival e-book sellers.
Photo: Apple

July 16: Today in Apple history: Apple settles e-books lawsuit for $450 million July 16, 2014: Apple agrees to pay $450 million to resolve the Department of Justice’s antitrust case against the company over e-book pricing in the iBooks Store.

Cupertino stood accused of conspiring with five major book publishers to fix e-book prices. The five publishers all settled their claims outside of court, leaving only Apple to go to trial.

Today in Apple history: Apple admits Antennagate is a thing

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Antennagate
"Antennagate" was a major controversy in Apple history.
Photo: Apple

July 2: Today in Apple history: Apple addresses Antennagate and iPhone 4 reception problems July 2, 2010: Apple opens up about “Antennagate,” addressing iPhone 4 reception problems for the first time publicly.

In a letter to customers, Apple admits to being “surprised when we read reports of reception problems, and … immediately began investigating them.” However, the company’s findings do little to dispel the growing Antennagate controversy.

Today in Apple history: MobileMe gets to R.I.P.

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MobileMe
So long, MobileMe.
Photo: Apple

July 1: Today in Apple history: Apple shuts down MobileMe web service, pushes iCloud July 1, 2012: Apple shuts down its MobileMe web service, pushing users to switch to iCloud.

Launched in 2008, MobileMe was a subscription-based suite of online services and software created by Apple. It included features like Find my iPhone, a MobileMe photo gallery, chat facilities, online calendar, storage and other cloud-based services. After letting it limp along for four years, Cupertino finally decided to pull the plug, giving MobileMe users until the end of July to remove their data from the service.

Today in Apple history: iPhone 4 arrives with glorious Retina display

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iPhone4
The iPhone 4 marked the culmination of Steve Jobs' career at Apple.
Photo: Apple

June 24: Today in Apple history: iPhone 4 arrives with glorious Retina display June 24, 2010: Apple’s fourth-generation smartphone, the iPhone 4, goes on sale.

While the device is perhaps most remembered for the infamous “Antennagate,” it is otherwise a pretty great handset. In its first weekend, it sells 1.7 million units. That’s a major triumph for Apple.

Today in Apple history: iOS 4 brings multitasking and FaceTime

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Next year's iPhone could resemble the classic iPhone 4.
iOS 4 brought important new features to iPhones and the recently released iPad.
Photo: Yutaka Tsutano/Ste Smith

June 21: Today in Apple history: Apple releases iOS 4, which brings multitasking and FaceTime June 21, 2010: Apple releases iOS 4, which introduces a range of productivity features as well as the FaceTime videotelephony service.

iOS 4 represents a big step forward for Apple’s flourishing mobile devices. Due to the arrival of the first-gen iPad earlier in the year, iOS 4 also brings a transition from the mobile operating system’s original name, “iPhone OS.”

Today in Apple history: iPhone 4 preorders set an impressive record

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Steve obs
The iPhone 4 wound up selling 1.7 million units in its first weekend.
Photo: Matthew Yohe/Wikipedia CC

June 16: Today in Apple history: Apple receives record preorders for iPhone 4 June 16, 2010: Apple reports a massive surge of interest in its upcoming iPhone 4, with 600,000 sales on the first day of preorders.

The company calls the number “far higher” than expected. At the time, it’s the largest number of iPhone preorders Apple has ever taken in a single day. AT&T suffers server problems thanks to the demand — with 10 times the usual traffic on its website. It’s proof positive that Apple is onto a winner!

Today in Apple history: iPad 2 leak lands insiders in prison

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The iPad Pro.
Leaking pre-release images could land you behind bars.
Photo: Leander Kahney/Cult of Mac

June 15: Today in Apple history: iPad 2 leak lands insiders in prison June 15, 2011: Three people get sentenced to prison in China for leaking information about the iPad 2 prior to its release.

The Foxconn R&D employees receive sentences ranging from one year to 18 months. They also must pay fines between $4,500 and $23,000. If you ever wonder why more Apple products don’t leak prior to release, this might help explain why!