Google Photos ad capitalizes on iPhone’s biggest weakness

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Photo: Google

Google has decided to attack Apple directly in a funny new ad that rips the iPhone for its paltry 16GB of storage on entry models.

The new ad has been played heavily during NBC’s Rio Olympics coverage and promotes Google Photos “free up space” feature the upload an unlimited number of pictures to the cloud so users have more storage for apps, videos, music and other content. Apple has a similar feature with iCloud, but you have to pay for it.

Watch the hilarious ad below:

Google’s witty ad might not be relevant for long, as Apple is expected to increase the baseline storage of the iPhone 7 to 32GB. The mid-tier model may also get a bump up to 128GB with the top end units coming with 256GB.

The iPhone 7 Plus is also expected to be a big draw for photography fans thanks to a dual-lens camera that will take better pictures in low light and will have better quality when zooming. Apple is expected to unveil the new devices at a keynote in September.