‘Let us loop you in’: Decoding Apple’s latest cryptic invite


Apple March 21 event invite
What do you mean?!
Photo: Apple

Apple’s sent out the invite to its March 21 event, and it’s making everyone crazy. The message contains a single image (one version of which is pictured above) and a message: “Let us loop you in.”

The Internet has been trying to figure out what it all means since it went out.

And some of its guesses are … well, we’ll just say “interesting.” But others might be on to something.

Tech Insider editor Dave Smith makes a few funny suggestions, including that The Loop co-founder Jim Dalrymple will take over the top spot at Apple. We wouldn’t hold our breath for that one, but we can imagine a keynote that has Apple claiming to have revolutionized the circle.

And yes, I did intend that pun.

Daily Dot writer Selena Larson makes a solid suggestion that is just too wonderful to be true. Everyone knows it’s impossible to keep headphone cables from tangling, and Apple’s EarPods, with their super-soft cords, seem more prone to knots than most. In fact, if I ever own a boat, I’ll skip the mooring ropes when I dock. I’ll just toss a set of EarPods at the thing and let nature take its course.

Mark Pavlidis Twitter Apple March 21
Yeah, that might be prudent.
Photo: Mark Pavlidis (via Twitter)

The vagueness isn’t without some fear, however. Flixel‘s Mark Pavlidis (jokingly) foresees a nightmare scenario in which Apple’s Live Photos gain new functionality that “Sherlock” his own company’s offering, Cinemagraphs.

“Sherlocking” is a term that describes Apple making another company’s product obsolete by incorporating its features into its own systems. The name comes from the searching utility that premiered in OS 8; it had many of the same features as Watson, a third-party app from developer Karelia Software. Flixel’s Cinemagraphs let you loop part or all of a quick HD video, and if an update to the iPhone’s onboard Live Photos function includes these features, it might be bad news for the company.

Finally, Twitter user JakeRenton98 posted the above, in-depth analysis of the invite image, which makes many startling conclusions. His analysis includes confirmations of a 4-inch screen on the iPhone 5se based on the four colors present in the image, a spoiler that Apple’s senior vice president of internet software and services will wear beige at the event, and an Apple Music-exclusive Star Wars film starring Obi-Wan Kenobi.

And you heard it here third or possibly fourth, depending on how active you are on Twitter. That thing has like 134 retweets so far.

But what does it really mean? We aren’t without our own guesses. Here’s another look at the invite:

Apple March 21 event invite

We know Apple’s going to be talking about a new 4-inch iPhone, probably called the iPhone SE. The colors in the image seem to point to the styles we’re going to get in the new device; they closely resemble the standard-issue silver, space gray, gold and rose gold options currently available for other iPhone models. But the picture has a fifth color that might point to a lighter pink. Or it might just be there to make the invitation look cool. We’re not ruling anything out.

The “loop” in the text could mean a lot of things, but we guess it has to do with new Apple Watch bands, like a sure-to-be-slick black option for the metal Milanese Loop. It could also be a reference to 1 Infinite Loop, the current address of Apple’s campus, but we’re not sure what on earth that could mean since the upcoming Apple Campus 2 is still under construction, and its address is currently 19111 Pruneridge Avenue.

We assume Apple will change that when the campus opens, though, because nobody wants to associate the company with prunes. Maybe at the keynote, they’ll tell us it’ll be 2 Infinite Loop or something. Why not?

But we basically don’t have a lot to go on here; the invite is intentionally vague. And when we aren’t sure about something, we do what most Apple users do: We ask Siri. It (kinda) worked for the last Apple briefing.

This time, however, Siri is no help at all. Here’s what we could get out of the digital assistant when we asked about the Apple March 21 event.

Thanks for nothing, robot.
Photo: Apple/Cult of Mac

Apparently, we’ll just have to wait a couple weeks like everyone else.

  • Jimm Freedman

    It was a typo. It was supposed to say ”
    Let us Goop you in”. Gwyneth Paltrow is the guest speaker.

  • Paul Lloyd Johnson

    The most recent loop product from Apple was the iPod touch loop. Everyone seems to have forgotten about that. Maybe it’s going to make a comeback on the 4″ iPhone.

  • Let us lure you in with our new smaller iPad Pro and its pencil that will let you draw circles and loops with astronomical precision.

    New iPad.


  • HKunnemeyer

    Maybe it means we’ve come full circle now, iOS and OSX finally come together as iOX.

  • Stetch

    Apple Watch. When you put it on you ‘loop in’ your wrist. So Apple Watch 2?

  • andcore

    “but we can imagine a keynote that has Apple claiming to have revolutionized the circle.”

    Enough with this sarcasm.
    This is CULT of mac, not just any other one politically correct apple website.
    You probably should consider applying for some android hater blog.

  • Paul

    Maybe their new headphones are like those wireless in ears with a cable behind the neck and they call that the “loop”

  • Andy

    Induction loop charging perhaps?

  • j238

    Loop could be a reference to new watchbands.
    When they’re including something as trivial as watchbands in their product announcements, I feel discouraged.

  • Josh

    There’s already an Infinite Loop 2. Apple’s Infinite Loop campus covers 6 main buildings (IL1 – IL6) and then a number of other surrounding buildings.

  • James Hardison

    When I look at the invite image my first reaction is cloud services. Something in the sky is reacting with something on the ground. Their interaction creates a two color lens shape.

  • Clearly Apple will be announcing its Hyperloop between SF and LA, which it will fund and build in one year. Easy boarding with Apple Pay.

    Or maybe all products will get Apple Loop wireless charging. Honestly it’s overdue.

    If it ends up just being four colors of a Milanese loop band, I may cease being an Apple fanatic.

  • Legend

    Forget the hype.

    The reveals are nowadays just disapointments after another: not worth the hype.

    My conclusion is: this is an advertisement for new Apple Music stuff combined with avarage evolution (not revolution) of iPod(s) and Earbuds. That’s it: just music related release…