Samsung’s latest ad cries that Apple is copying them

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Apple is copying Samsung — and Samsung’s none too happy about it.

No, this isn’t some alternate universe timeline, but the narrative according to Samsung’s latest ad for the Galaxy Note 4.

Taking viewers back to 2011, when Samsung first launched its 5.3-inch “phablet” smartphone, the ad cites various tech journals and websites who dismissed it at the time. Most notably singled out is the Wall Street Journal, which hilariously suggested the device made users look like they were “talking into a piece of toast.”

“Naturally when things are new and different, sometimes people aren’t ready for them,” says the narrator of Samsung’s ad.

Jump forward to 2014, and Apple has now finally announced its long-awaited 4.7- and 5.5-inch iPhone 6, which Samsung sees as a clear copy of its own strategy. (There are, for the record, upwards of 550 million examples of Samsung “copying” Apple.)

Although Samsung is no stranger to mocking Apple in its ads, if there’s an extra reason why it’s being a bit tetchy currently it may come down to the fact that Apple’s iPhone 6 goes on sale September 19, while Samsung users are going to have to wait until the first half of October to get their hands on the Galaxy Note 4.

The fact that Apple’s latest handset looks set to become the company’s most popular one yet, with a record number of preorders, can’t be doing much to calm nerves at Samsung HQ either.