Walter Isaacson: Steve Jobs Wanted To Reinvent TV, Textbooks, And Photography | Cult of Mac

Walter Isaacson: Steve Jobs Wanted To Reinvent TV, Textbooks, And Photography


Walter Isaacson isn't in Jony Ive's good books.
Photo by Patrice Gilbert

Nick Bilton of The New York Times recently sat down with Steve Jobs biographer Walter Isaacson. In the interview, Isaacson shared his opinions of Jobs and other details surrounding the book.

Steve Jobs “didn’t go into details” about Apple’s future products during his discussions with Isaacson, but Jobs did reveal three things he wanted to reinvent: the television, textbooks, and photography.

He had three things that he wanted to reinvent: the television, textbooks and photography. He really wanted to take these on. I didn’t go into details about these products in the book because it was implicitly Apple’s creations and it’s not fair to the company to reveal these details. But, he did talk about the television. He told me he’d “licked it” and once said, “There’s no reason you should have all these complicated remote controls.”

Steve Jobs famously revealed in Isaacson’s bio that he had “finally cracked” the television, and industry analysts predict that Apple will introduce a standalone TV in the next couple of years. The New York Times speculated that Apple’s rumored television would use Siri as a replacement for the remote control. Such a product would assumedly integrate with online content and bypass the cable companies’ traditional channels of distribution altogether.

When asked to share “one last thing” about Jobs, Isaacson said:

The main thing is this: his petulance was not just some isolated thing. It was part of his passion for perfection. I think he truly knew that by being demanding, he was being inspiring. He created incredibly loyal teams. He convinced people that they could do the impossible. They would walk through walls for him. As a result, Apple continually made great products. Everything he did was a resolution between the misfit and the businessman, the romantic and the rational. These ended up tying together in every case. The two sides, and the fact that he is able to join them, made an amazing product: Steve Jobs.

You can read the full interview with Isaacson on The New York Times website. Make sure to read our own interview with Isaacson as well.