It’s time to rewrite Apple history — with more Jony Ive

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Is this "the best book about Apple so far"? Read it and find out!
It's time for Jony Ive to get the credit he deserves. Photo: Portfolio/Penguin

People are calling The New Yorker profile of Jony Ive the most important thing written about Apple in quite a while, and I’d have to concur.

Not only is it full of fascinating details, it puts Ive at the center of Apple, where he belongs. As the piece’s author, Ian Parker, writes: “More than ever, Ive is the company.”

This is something that’s been true for a couple decades, but still isn’t apparent to most people — even veteran Apple watchers. Such is the company’s secrecy, and the tendency of the public to equate everything Apple does with Steve Jobs, that the true story has yet to be told. Ive has not gotten the credit he deserves.

New Yorker illustrator plays with his art on Instagram

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From Abstract Sunday, an Instagram Feed by the illustrator Christoph Niemann. Illustration by Christoph Niemann
From Abstract Sunday, an Instagram feed by illustrator Christoph Niemann. Illustration: Christoph Niemann

Artists don’t always explain themselves well.

Even acclaimed illustrator Christoph Niemann, who can articulate the mysteries of creativity better than many, doesn’t always understand the moment when the head, heart and eyes merge with skills and gifts to produce a brilliant piece. It’s like trying to put into words the act of breathing.

But every Sunday, we can behold the headwaters of his creative flow.

Mad Magazine Joins In On The iOS 6 Maps Fun With Its Parody Of A 1976 New Yorker Cover [Humor]

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If you thought you had seen your last Apple Maps parody, think again. Mad Magazine, a purveyor of satire, has joined in on the fun with its latest parody of The New Yorker featuring Apple Maps. It’s starting to look like Mapgate will remain a staple of satire much longer than the once hilarious Antennagate saga.

The New Yorker Finally Comes To iPhone

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It was worth the wait.
It was worth the wait.

Almost two years after making its debut on the iPad, The New Yorker is finally available on the iPhone — and it comes with two free issues from August 13 and August 20. Like the iPad app, it delivers new issues automatically every Monday morning when you subscribe, and each one is packed with videos, audio, infographics, and images that you won’t find in the print edition.

This Week’s Must-Have iOS Apps: UX Write, Simpsons Comics, Spacecraft 3D & More [Roundup]

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Bongo's Simpsons Comics make their debut on iOS, NASA teaches us about spacecraft, Apple lets us manage our torrent downloads, and more.
Bongo's Simpsons Comics make their debut on iOS, NASA teaches us about spacecraft, Apple lets us manage our torrent downloads, and more.

Kicking off this week’s must-have apps roundup is an incredible word processor called UX Write, which makes working with large, complex documents on the go a breeze. You’ll also find Simpsons Comics, the latest app from comiXology that brings Bongo’s Simpsons library to iOS; a wonderful app from NASA that allows you to get up close and personal with the spacecraft used to explore our solar system, and more.