iPhone 7 display is the best LCD ever tested

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iPhone 7
Apple has perfected the LCD.
Photo: Ste Smith/Cult of Mac

The iPhone 7 display may be the new device’s most underrated feature, based on an in-depth analysis by display experts.

Apple’s new LCD display was rated as “visually indistinguishable from perfect” when it comes to image contrast and intensity. The tiniest amount of color variation, seen when viewing the screen from an angle, also yielded top marks.

Only ‘special edition’ iPhones may get OLED displays at first

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The next iPhone will have a huge battery.
The OLED could be an iPhone 8 Plus exclusive.
Photo: Ste Smith/Cult of Mac

Most people are pretty darn excited about the possibility of Apple adding an OLED display to the iPhone in the near future, but according to one analyst, the feature is likely to be rolled out slowly — arriving first of all as an “added bonus” for only select higher-end iPhones.

iPhone display maker takes hit as Samsung steals OLED orders

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Save your battery with this pretty extreme trick.
Apple's OLED dreams are turning out to be a nightmare for some.
Photo: Jim Merithew/Cult of Mac

The rumors that Samsung is ramping up its OLED facilities bodes well for superior displays on next year’s iPhone refresh, but there’s one party that’s not quite so pleased: struggling Apple display maker Japan Display.

The reason? Because while other companies bet big on OLED, it seems that Japan Display doubled-down on its LCD technology — and may now be suffering the effects of its ill-timed decision.