Peek inside the just-opened Apple Store Upper East Side

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Once a bank, the building at 940 Madison Ave. in New York's Upper East Side is now a swank Apple boutique.
Once a bank, the building at 940 Madison Ave. in New York's Upper East Side is now a swank Apple boutique.
Photo: Shinya Suzuki/Flickr CC

A New York building that once housed a bank has been transformed into a pristine Apple boutique. The Apple Store Upper East Side opened Saturday morning, giving a swarm of shoppers a chance to try on an Apple Watch in the former bank vault.

There’s no question that when you walk into this store, it’s to buy something high-end and fashionable. Take a look at the Instagram photos taken during today’s grand opening.

Upper East Side Apple Store will open June 13

Apple's classiest New York store yet?
Apple's classiest New York store yet?
Photo: Flickr/krystyl cc

If you’re in and about New York after June 13 you’ll have an extra Apple Store to check out, since that marks the date when Apple will open its new retail location on Manhattan’s Upper East Side.

Signage was put up overnight, revealing that customers have just over two weeks to wait until construction is finished on the impressive 4,000-square foot upmarket retail outlet.

Not that everyone’s happy about it, of course.

Microsoft copies Apple with Fifth Avenue flagship retail store

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Photo: Apple
Photo: Apple

Microsoft has copied (or “been inspired by”) many, many Apple innovations over the years, and now it’s set to copy the location of its most famous Apple Store of all.

That’s right: the Windows maker is set to open up shop with a retail store just blocks from Apple’s iconic Fifth Avenue glass cube. The new “flagship” Microsoft Store will move into a location previously occupied by Fendi.

“This is a goal we’ve had since day one — we were only waiting for the right location,” Microsoft’s corporate vice president for retail stores said in a statement. “And now we have it.”

Steve Jobs called Sports Illustrated’s 2009 iPad demo ‘stupid’

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Steve Jobs was 54 when he introduced the iPad. But the iPad has become a tool for all ages.
Steve Jobs wasn't a fan of news leaking out about future products.

Is it any wonder that Steve Jobs — who transformed Apple from an incredibly leak-heavy company during the 1990s, into one of the most secretive tech companies in existence — hated word getting out about his future products?

While bloggers and other reporters could get harsh treatment from Apple, however, it was loose lips on the part of actual Apple partners that really threw Jobs into a rage.

An anecdote from a new story about Time Inc. in this week’s New York magazine illustrates this, by relating how Jobs responded to Time Inc. releasing a YouTube video showing how its publications might survive the digital age, by harnessing the possibilities offered by the iPad.

The problem? Apple hadn’t yet announced the iPad’s existence.

Swift bootcamp teaches NYC coders Apple’s new programming language

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swift1

If you’re a New York-based coder or wannabe coder looking to learn Apple’s new programming language Swift, you may want to check out an upcoming evening tech workshop organized by software development firm TurnToTech.

With the next session taking place Monday at their 5th Avenue offices, the number of spaces available has just been upped to allow more people to attend.