Apple could be planning another New York retail store

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Suspected robber fatally shot while attempting to rob Apple Store
Apple is close to finalizing a new real estate deal.
Photo: Lyle Kahney/Cult of Mac

Apple is in “advanced talks” to lease space in the prestigious Hudson Yard complex in the Chelsea neighborhood of Manhattan, New York City.

The almost-completed 55 Hudson Yards office, which is part of the largest private real estate development in the United States by square footage, is home to hedge funds, major law firms… and, very soon, probably Apple, too.

55 Hudson
The in-development office block pictured in June 2018.
Photo: Godsfriendchuck/Wikipedia CC

News of the talks was shared by the New York Post. Interestingly, there seems to be some confusion over whether this will be for just office space, or for office space and a new retail store.

The proximity of Hudson Yard to both Apple West 14th Street and Apple’s iconic 5th Avenue retail store would seem to make another Apple Store unlikely. With the volume of people in New York, maybe it wouldn’t be as crazy as the idea of three Apple Stores within a few miles of one another sounds, though.

The deal is described as being for “about 60,000 square feet” of office space, along with the possibility of “a large retail presence somewhere in the Hudson Yards complex.” It’s not unheard of for Apple to have both retail stores and office space in the same location.

Apple has been focusing on expanding its offices as of late. The company has long had offices outside of Cupertino. However, at the end of last year, it announced the creation of a new $1 billion campus in Austin, Texas.

Having offices around the country lets Apple tap more readily into local talent, as well as honing its localization initiatives for different markets.

Source: New York Post