All items tagged with "Apple"

6 ways Apple could make the iPhone better than big

6 ways Apple could make the iPhone better than big

The iPhone 6 received rave reviews when Apple unveiled it at the Flint Center last month, but not many people have been eager to talk about it’s shortcomings, until now.

In today’s Cult of Mac video we breakdown the biggest disappointments iPhone 6 users have griped about since the device went on sale two weeks ago. What should Apple improve to make the phone better? Find out what the next generation iPhone still needs and more in this informative video.

Subscribe to Cult of Mac TV to catch all our latest videos.

Inside the ‘mega-shredder’ facility that chews up old electronics

Smartphones await their fate at Sims Recycling Solutions' mega-shredder facility in Roseville, California. Photo: Jim Merithew/Cult of Mac

Smartphones await their fate at Sims Recycling Solutions’ mega-shredder facility in Roseville, California. Photo: Jim Merithew/Cult of Mac

ROSEVILLE, California – This is where your electronics go to die.

In a nondescript, 200,000-square-foot warehouse 20 miles northeast of Sacramento, box after box of discarded electronics and parts sit at Sims Recycling Solutions, awaiting their date with the “mega-shredder” at the end of the line. That’s where four rows of 22 hardened-steel blades will rip and grind the metal housings and circuit boards into tiny chunks.

“We recycle almost everything,” said Bill Vasquez, Sims’ vice president of U.S. operations, during Cult of Mac’s recent tour of the facility. He said more than 99 percent of the materials that pass through Sims’ doors gets recycled. “Our focus is to divert everything from landfill as much as possible.”

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Beyond touchscreens: Apple eyes touch-sensitive holographic displays

Photo: Star Wars

Photo: Star Wars

Apple is investigating touch-sensitive holographic displays for future Macs and iOS devices, according to a new patent published today.

As described, the patent would emulate the current touch-based interface for iPhones and tablets, only using near-field proximity in place of physical touch.

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Apple sues headphone maker who claims to be Beats co-founder

Photo: ROAM

Photo: ROAM

Having previously filed multi-million dollars suits against Chinese knockoff brands, Beats is now suing one of its own — or at least someone who claims to be one of its own.

In a lawsuit filed late last week, Beats filed false advertising and unfair competition lawsuit against inventor Steve Lamar. Lamar has been involved with ongoing lawsuits with Beats regarding whether or not he can claim ownership of the brand after first bringing the idea of celebrity musical artist-endorsed headphones to Iovine.

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EU tax probe could fine Apple 10% of earnings since 2003

applemoney

Preliminary findings by the European Commission have slammed Apple and Ireland for a so-called “sweetheart” tax deal which allowed Apple to avoid paying taxes by building up a massive offshore cash pile of $137.7bn in the country.

The deal dates back to 1991, and allowed Ireland to provide Apple with illegal state aid. Apple has had a base in the country since 1980.

In a statement, the European Commission said that “the Irish authorities confer an advantage on Apple,” and that this “advantage is obtained every year and ongoing.”

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How Steve Jobs prepared Apple for controversies like Bendgate

"You like me, they really like me!" Photo: Ben Stanfield/Flickr CC

“You like me, you really like me!” Photo: Ben Stanfield/Flickr CC

The infamous iPhone 6 “bending video” may have reached close to 47 million hits on YouTube, but Apple has seemingly escaped Bendgate without any lasting damage — just as it has with every “gate” incident before it.

In a new blog post entitled “The Joy of Apple Slamming,” former Apple ad exec Ken Segall (the man who named the iMac) explains how Jobs created a company able to withstand the kind of damaging rumors that would permanently damage lesser rivals.

The secret? Get people to really, really love you.

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EU plans to publish details of Apple’s alleged tax evasion

taxcodenanostewart

Apple could be made to repay unpaid tax in the EU. Photo: The Daily Show

Regulators are set to break down the reason tax deals given to Apple in Ireland violate EU laws, according to people familiar with the matter.

The European Commission began formal investigations into the tax avoidance issue back in June, and plans to publish its findings as early as today — with the claim that tax deals between Apple and the Irish government could fall under the heading of illegal state aid.

While Apple has yet to make a comment on the matter, the Irish government has spoken up; describing its position as “confident” that the Apple deal represents “no breach of state-aid rules.” It claims that it has already submitted a formal response to the European Commission, in which it addresses in detail “the concerns and some misunderstandings.”

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Stay calm and carry an iPhone: Why Bendgate will blow over

iPhone 6 Photo: Jim Merithew/Cult of Mac

When it comes to Apple, “Bendgate” is just another snafu borne of high expectations. Photo: Jim Merithew/Cult of Mac

Bendgate is the latest in a long line of minor Apple problems that get blown out of proportion by the Internet’s echo chamber and the media jackals that inevitably swoop in and howl about the latest “crisis.”

The same sort of over-the-top backlash happened with the iPhone 4’s reception issue (Antennagate) and the iPad’s trickle-charge feature (Batterygate). It’s a familiar cycle: Apple’s fantastic new device captures the world’s attention, a glitch arises and suddenly the world is coming to an end — at least until it’s not.

“Apple’s ability to trigger consumer demand is probably without rival across the globe — that’s no small feat,” says Larry Barton, a pioneer in corporate crisis management who studies the causes of and responses to incidents like these. “Their core, loyal customer has proven to be forgiving across several minor incidents, and Bendgate is just that — a relatively minor snafu that’s not uncommon with a first-generation design.”

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Apple will dominate 25% of all the world’s RAM in 2015

One out of every four sticks of RAM belongs to Apple in 2015.

One out of every four sticks of RAM belongs to Apple in 2015.

Unless you’re talking about critically endangered species, using up a sizable percentage of the world’s anything is an impressive benchmark. When that’s 25 percent of the world’s RAM, though — a critical component of every smartphone, tablet and ultrabook on Earth — only Apple is capable of placing those kinds of orders.

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Top Apple execs sell $143 million worth of stock

Tim Cook, Phil Schiller and others sold Apple stock at a time when it was hitting record highs.

Tim Cook, Phil Schiller and others sold Apple stock at a time when it was hitting record highs.

Five top Apple execs — including Tim Cook and Phil Schiller — unloaded $143 million AAPL shares as part of a 10b5-1 planned sale, according to a new report from Barron’s.

Cook sold 348,425 Apple shares for $35,250,297, while Schiller dropped 348,846 shares for $35,256,000.

Other Apple higher-ups who did the same include CFO Luca Maestri, who sold his entire direct holdings for $1,631,286; Jeffrey E. Williams, senior vice president of operations, who raked in $35,233,446; and Bruce D. Sewell, general counsel and senior vice president of legal and government affairs, who made $35,393,915 on the deal.

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