All items tagged with "Apple"

Apple’s failed Arizona sapphire plant will be $2 billion data ‘command center’

Back entrance to GTAT's sapphire plant in Mesa, AZ. Photo: Buster Hein/Cult of Mac

From sapphire to data. Photo: Buster Hein/Cult of Mac

The fate of GT Advanced Technologies’ failed sapphire plant in Mesa, Arizona, has been decided. After committing to repurposing the 1.3-million-square-foot facility, Apple revealed today that it will invest $2 billion in making it a global command center for all of its cloud networks.

The company plans to have 150 full-time employees based in Mesa to operate the center once it’s built, and there will be an accompanying solar farm to power the facility with 100% renewable energy.

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Apple’s new Chinese ad will make you cry whatever language you speak

Photo: Apple

Hang on, I’ve just got some dust in my eye! Photo: Apple

One of the most interesting things about Apple’s continued expansion into China is going to be watching how it tweaks its marketing to target a country Tim Cook has claimed will soon be Apple’s biggest market.

Ahead of Chinese New Year on February 19, Apple has debuted a new ad in China, updating it’s warmly-received U.S. ad “The Song” for a new audience. Both ads tell the story of a young woman who uses a combination of their Mac and GarageBand to record a duet featuring their grandmother’s voice from the past.

As with virtually every ad Apple has ever put out, the message is less about technology for its own sake, and more to do with how it can be used to enhance the life of individual users.

You can check out and compare both versions of the ad after the jump:

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On this week’s CultCast: Apple’s best quarter ever and Indiana Jones … rebooted?

Does Indiana Jones need a reboot?

Does Indiana Jones need a reboot? Photo: Disney

This week: Apple has its best quarter ever, Apple Watch is coming in April and the best parts of the iOS 8.1.3 and Yosemite 10.10.2 updates. Plus, Disney considers a reboot of the beloved Indiana Jones movies, and then things really go off the rails in Facts of Life, a new game where we mix real facts with fake ones, then guess which is which!

Our thanks to Varidesk for supporting this episode. With models starting at just $275, Varidesk is a high-quality, inexpensive way to get started with a standing desk. And you should absolutely check them out, because moving to a standing desk will change your life.

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On this week’s CultCast: Apple’s best quarter ever and Indiana Jones … rebooted?

Read on for full show notes.

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Tax proposal may let Apple bring its massive cash pile home again

This could be Tim Cook, if only he's allowed to bring his money back home. Photo: AMC

This could be Tim Cook, if only he’s allowed to bring his money back home. Photo: AMC

Apple’s got more money in the bank right now than you or I could ever make if we were giving thousands of lifetimes. Due to tax laws, however, most of it is kept overseas — a not unusual business practice for major multinationals, although that hasn’t stopped it earning Apple a ton of bad press.

Two U.S. senators have a plan to bring the money back to the United States, though — along with similar (smaller) cash piles held by other tech giants like Microsoft and Google.

And for once it’s a plan we think Cupertino might actually be happy to consider.

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Visualize Apple’s historic earnings with this awesome web app

This web app will put Apple's historic earnings in more human terms. Photo: Cult of Mac

This web app will put Apple’s historic earnings in more human terms. Photo: Cult of Mac

Yesterday, Apple announced that it had a monster quarter. In Q4, it sold 74.5 million iPhone sales to go along with $74.6 billion in revenue and $18 billion in profits. Not only that, but it broke the record for the most money made by any corporation in history.

Having a hard time figuring out how to quantify numbers like that? Check out this incredible visualizer.

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eBay is planning an Apple Watch app

eBay is planning an Apple Watch app. Photo: Apple

eBay is planning an Apple Watch app. Photo: Apple

At least one of the big boys is planning on developing an app for the Apple Watch. eBay has posted an ad listing, looking for a developer to help them come up with a bidding app for Cupertino’s new smartwatch.

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Apple stays classy about jailbreakers with iOS 8.1.3 patch notes

Photo: Redmond Pie

Photo: Redmond Pie

When Apple releases a major update like yesterday’s iOS 8.1.3, it’s usual for the company’s coders to fix (or, in other words, break) all known jailbreak exploits.

Not so surprisingly, the latest update is no different. It fixes several exploits that are necessary to run the iOS 8.1.2 jailbreak. But in a classy move, at least Apple gave a hat tip to the jailbreak team for calling their attention to the exploits.

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Apple is top smartphone maker in China for first time ever

Photo: Jim Merithew/Cult of Mac

iPhone 6 is #1 in China. Photo: Jim Merithew/Cult of Mac


Apple took the top spot for smartphone sales in China last quarter for the first time in the company’s history, reports financial research firm Canalys.

To accomplish the stunning feat, Apple leapfrogged Samsung, Huawei, and Xiaomi, thanks to the sales of the iPhone 6 and 6 Plus. Apple is also selling more iPhones in China now than it is in the United States, even though the iPhone costs nearly double its nearest competitor. Canalys credits this to Apple tapping into trends like larger screens and LTE.

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Apple’s blowout holiday earnings will set new company record

Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web

Strong iPhone sales will likely lead to record earnings. Photo: Roberto Baldwin/The Next Web

Apple is set to announce record-breaking earnings tomorrow for its 2014 holiday quarter. Apple projected making $63.5 billion to $66.5 billion in revenue, but Wall Street’s consensus is that the company will blow past its own guidance and report revenue closer to $68 billion.

That’s about $20 billion more than Google’s last three quarters of revenue combined.

Growth will likely be fueled by strong iPhone sales, although the Mac is also projected to reach record sales.

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New Apple partner IBM prepares for another round of layoffs

Tim Cook announcing Apple's partnership with IBM CEO Ginni Rometty last summer. Photo: Apple

Tim Cook with IBM CEO Ginni Rometty last summer. Photo: Apple

Update: Downplaying reports about the size of its impending layoffs, IBM says it will let go of only “several thousand people,” not the much-larger number reported by Forbes. We’ve updated this story and its headline to reflect IBM’s statements.

Things aren’t going well for IBM. Six months into its partnership with Apple, Big Blue is reportedly preparing for the largest corporate layoff in history.

After nearly three years of quarterly revenue decline, IBM is preparing to ax a staggering 111,800 employees, according to Forbes. Saying it does not respond to “ridiculous” rumors, IBM says the layoffs will be much smaller than that. How the layoffs will affect the company’s business with Apple remains unclear.

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