The billboards and ads featuring beautiful photographs shot with an iPhone 6 are nearly gone. Apple is now promoting a new iPhone. But that does not mean Apple has forgotten the photographers whose work helped sell phones and treat the world to art in public spaces.
Photographers from the “Shot on iPhone 6” campaign have been getting packages in the mail, a pair of cloth-covered coffee table books featuring their work. The books were apparently a surprise and included a pair of white gloves for handling with care.
Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.
Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!
While working for Apple alongside good friend Jony Ive on special projects, like the Apple Watch, industrial designer Marc Newson found time to devote his celebrated sensibilities to two very simple objects.
Behold his take on the toaster and the teapot. Simple and clearly fitting for kitchens right now and 100 years from now.