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About Nicole Martinelli

Nicole Martinelli Nicole Martinelli heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you're doing something new, cool and Apple-related, email her.

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This Week In Cult Of Mac Magazine: Olympics for Cord Cutters


This week, Cult of Mac Magazine is all about the Olympics.

Whether you’re a cord cutter or just like to slack off at work, our ever-resourceful reviews editor Charlie Sorrel has compiled all the tips you need to watch without a traditional TV – from streaming services to apps and, like any good British expat, he’s also given a thought to beverages – so you can get more Sochi action across all your Apple devices.

The 2014 Winter Olympics may also be the first quantified games in history. Sure, coaches have been standing by with stopwatches and clipboards since, well, some dude sprinted down dusty roads in sandals, probably. But now, there’s an app for that. To find out more about what the teams are using (and how you can improve your form on the slopes) we talked to the people behind some those performance apps.

We’re also featuring the winners of our epic Selfie Olympics contest. But just so you know: you’re all winners in our book!

Cult of Mac Magazine

This Week In Cult of Mac Magazine: Smart Driving With Apps

Cover design: Rob LeFebvre.

Cover design: Rob LeFebvre.

This week in Cult of Mac Magazine: drive smarter, with a little help from the app store.

Your iPhone. Great apps. Your car. What could be better? Well, maybe an Apple-designed  driving system.

We’re all eagerly awaiting for release of iOS 7 In the Car, you know, what Apple is calling the “best passenger ever.” (We bet it won’t need to pull over for the pit stop. Or tell you to stop and ask for directions, either.)

Until then, you may find yourself like our games editor Rob LeFebvre with a clunker that could use a bit of future-proofing. Rob discovers out the joys – and limits – of what you can do with about $20 and the best the iTunes store has to offer. Turns out, your old ride may be more of a smart car than you think. The mag also brings you the best from the apps store, books, movies and music in iTunes plus advice from an actual Apple retail Genius.

As always, if you hit any speed bumps with the app, please write to me directly or hit the “send” tab top right. We’ll fix it!

Cult of Mac Magazine

Varidesk Gets You Standing, Won’t Break The Bank [Review]


Cult of Mac has long had a thing for standup desks – for years, publisher Leander Kahney has written posts great and small at an Ikea kitchen table propped up on canisters. His DIY version outlines the basic problem: a desk where you can stand up is useful, but they tend to be pricey.

We’ve reviewed NewHeights, for example, which will set you back over $1,300, so we were eager to try an option with variable height that didn’t break the bank.

PRODUCT by Varidesk
Category: Standing desk
Price: $275

Enter the Varidesk.

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This Week In Cult of Mac Magazine: Celebrating The Mac

Mac 30

@Susan Kare. Her four sketches for the Cult of Mac Magazine cover. Which one do you prefer?

This week, we’re all about the Mac. Cult of Mac Magazine fetes the 30 year anniversary of the Macintosh, arguably the first Apple product to gain a large (dare we say cult?) following.

To do it right, we’ve got an exclusive cover created by Mac icon designer Susan Kare; the final version you’ll find in Newsstand was picked from the four sketches above by Cult of Mac readers who voted on Twitter and Facebook.

The issue focuses on the impact of the Mac and includes a Q&A by Cult of Mac publisher Leander Kahney with Apple evangelist Guy Kawasaki plus recollections straight from the 80s of Macworld founder Dave Bunnell. Along with the birthday celebrations, we’ll also feature our weekly picks from iTunes and the App store along with advice from an actual Apple store Genius.

This week also marks the debut of latest version of our app, brought to you by the smarties over at XOXCO using Packagr, a multi-platform digital publishing tool. We think it’s pretty great. But if you run into any problems downloading the mag, email me directly or hit the “send” tab top right and we’ll sort it out for ‘ya.

Cult of Mac Magazine

This Week in Cult of Mac Magazine: Apple Gallops Into China

Cover: Rob LeFebvre.

Cover: Rob LeFebvre.

This week, Cult of Mac Magazine explores how Apple will reboot China, and why you, the aficionado, should care.

2014 is the year of the horse: seen as an auspicious symbol for swift success, it bodes well for Apple. The Cupertino company launches its deal with China mobile around the same time as the year changes over, a deal Tim Cook called a “watershed” moment.

Author and reporter Luke Dormehl delves into the factors that will shift Apple’s strategy there as it hopes to reach over 700 million potential fanatics and why this year we may begin to see the transition into “designed in California, built for Asia.” Hong-Kong based tech reporter Truman Au takes a look at local iPhone culture and why the gold iPhone is the choice of device – and matching cars, bags and shoes — for the country’s new rich.

As always, we’ll have the best in new apps, music, books and movies plus answers to your most pressing Apple-related questions from an actual Genius.

Cult of Mac Magazine

This Week In Cult of Mac Magazine: The Best of CES


This week, Cult of Mac Magazine takes you to Las Vegas for the Consumer Electronics Show, CES.

Our intrepid writers — Leander Kahney, Traci Dauphin, Alex Heath, Buster Heine, Eli Milchman and Erfon Elijah — tested smart toothbrushes, electric bikes and heat-sensing iPhone cases.

All while balancing cocktails!

Our CES roundup brings you the best of what was on show in Vegas so you know which gadgets to look forward to in the spring.

As always, we’ve also got the best in new apps, music, books and movies on iTunes, plus the inside scoop from a real Apple Genius on what goes on behind the slick facade of the retail stores.

Cult of Mac Magazine

This Week In Cult Of Mac Magazine: Shaping Up Your iFitness Routine

Cover design: Rob LeFebvre.

Cover design: Rob LeFebvre.

Cult of Mac Magazine wants to help you get it together in 2014: you are probably already using your iPhone, iPad and Mac to track the bejesus out of your habits, right? We’re calling it iFitness (*yeah, I know!) because Apple devices have kickstarted a new way of thinking about and monitoring everything we do.

But maybe in between logging your couch to 5K you’ve discovered that your iPhone isn’t always the best running partner — or that it still can’t kick you out that line for the cronuts.

Cult of Mac talked to a bunch of fitness experts, including personal trainers, on how to make sure your iPhone or iPad and those apps you love can help you reach goals you’ve set yourself for this new year and lessen the more painful fitness fails.

Reporter Sarah Stirland also examines the growing body of health-related apps and discovers what’s on the horizon for this burgeoning business and why doctors are keen on keeping track of patients this way.

Cult of Mac Magazine

This Week In Cult Of Mac Magazine: Year in Review


This week, Cult of Mac Magazine looks back on 2013 with our Year in Review issue.

Apple has once again overturned a few carts and made mincemeat of our best predictions for where the Cupertino company is heading next.

In addition to a rollicking review of the best — and weirdest — news, apps, games, rumors and the like, Cult of Mac’s resident gadfly Mike Elgan opines on what Apple will bring us in 2014.

Elgan also weighs in on whether those iWatches or other gadgets (iGlasses? Yeah or Nay?) will be anything we actually want. Reporter Alex Heath takes a look at Apple’s bumper crop of acquisitions, a record this year, as a signpost of what the new year may bring.

As always, we bring you the best in apps, games, movies and books out of all the stuff our staffers have watched, played with and read this year — but only the stuff that doesn’t suck.

Cult of Mac Magazine: Year in Review.

This Week In Cult of Mac Magazine: Setting up Your New iPhone or iPad The Right Way


Cover design: Rob LeFebvre

Cult of Mac Magazine’s Unboxing Issue is a super-sized, mega edition packed full of good advice for your new device, whether you’re giving or getting.

We’ve got guides on how to set up your brand new iPhone and iPad, what apps and games you need as well as the accessories Cult of Mac reviewers won’t leave home without.

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Jony Ive Makes WSJ’s ‘Books of The Year’ List


It’s the time of the year for lists: naughty, nice, best of, trends, Thirteen Surprising Bathroom Habits Of Tech Innovators. Stuff like that.

All those listicles can make your eyes water, even though you can’t stop yourself from clicking through to Ten Loudest Grunters in Women’s Tennis, I know I can’t.

But it was with great pleasure that I spotted Cult of Mac publisher Leander Kahney’s Jony Ive made it into the venerable Wall Street Journal’s Books of the Year section.

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