SAN FRANCISCO — If you watched the Worldwide Developers Conference keynote earlier this week, you’d think it was a big love fest. But there’s a section of the audience sitting there in a cold, cold sweat.
Attendees are mostly software developers, and some of them are very nervous that Apple will announce something that will ruin their business overnight.
“The WWDC keynote is terrifying for developers,” said Josh Michaels, an independent software developer from Portland, Oregon, who runs Jetson Creative. “The uncertainty is the worst part.”
Take ReplayKit in iOS 9, a new feature that records games and app videos without the need for any external cameras or hardware.
Sounds great, unless you are Everyplay or Kamkord, a pair of young companies that raised millions of dollars to record games and app videos in iOS.
“They’re f**ked!” said a game developer at WWDC who asked not to be named.
We’re down here at WWDC, fishing for ProTips. It’s rich hunting ground. WWDC is the world’s biggest gathering of Apple developers, the alpha geeks, experts par excellence. What’s a ProTip? A ProTip is a nugget of knowledge, a little bit of expertise from someone in the know — a pro.
Astro HQ is a two-person indie software company that launched its first app in February.
Run by two ex-Apple engineers — Matt Ronge and Giovanni Donelli — their app was successful. They’re now making their livelihoods from their software. They’re living the dream! Independent app developers!
UPDATE: I added a short statement from stylus-maker Adonit below.
SAN FRANCISCO — Tim Ritchey is an expert in iPad styluses — the pressure-sensitive digital pens that draw with pinpoint accuracy on an iPad.
Ritchey works for Adonit, a company that makes a line of Bluetooth styli for the iPad. His job title is “OS architect.” He knows his stuff.
In the middle of a session at this week’s Worldwide Developers Conference, he heard something that prompted him to send a panicky note to his colleagues in Slack, the popular messaging system.
“Oh shit!” he said.
Steve Jobs famously pledged that Apple would never ship an iOS device with a stylus, but there’s mounting evidence that the company is working on a new and bigger work-oriented iPad that will come with a stylus.
Cult of Mac is at WWDC and AltConf fishing for ProTips. It’s a rich hunting ground — it’s the world’s biggest gathering of Apple developers, the alpha geeks, experts par excellence. What’s a ProTip? A ProTip is a nugget of knowledge, a little bit of expertise from someone in the know — a pro.
It sounds counterintuitive, but for many iOS developers, the easy part is getting people to download their app from the App Store. The hard part is getting people to use the app. Ideally, developers want them to use the app regularly. They want them to get into the habit of using it.
How do you do that? Sally Shepard, an app consultant who spent many years working with big publishers, has a great little tip.