(You're reading all posts by Leander Kahney)Leander Kahney is the editor and publisher of Cult of Mac. He is the NYT bestselling author of Jony Ive: The Genius Behind Apple's Greatest Products; Inside Steve’s Brain; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney.
About Leander Kahney
The tech world is completely aghast at the price of the gold Apple Watch Edition, which starts at $10,000 but is more likely to set buyers back $17,000 (plus tax!).
The pricing is baking everyone’s noodles. We can’t wrap our heads around a super-expensive watch that will soon be obsolete and is functionally identical to a $350 model. This is not how tech works.
But that’s the point. I wrote how the high-end Apple Watch winds me up — I argued that its very existence is antithetical to Apple’s democratic values. But after further research, it’s obvious that Apple knows exactly what it’s doing, and it’s very smart — even if I still don’t like the gold watch’s enormous price tag.
The Apple Watch Edition is a classic Veblen product. The outrageous price is the whole point. And the higher it gets, the more of them Apple will sell. It might even be priced too low.
When Steve jobs co-founded Apple, his vision was to democratize technology.
At the time, computers were for governments and rich corporations. Jobs wanted everyone to have their own computer — a crazy idea back in the ’70s. The slogan for the original Macintosh was “the computer for the rest of us.”
For the next 30 years, Jobs worked hard to realize that mission. Although Apple has never made the cheapest computers, in general, the trend has been cheaper and more accessible, from the Mac to the iPhone. For most people, Apple’s products are largely affordable.
This is why the gold Apple Watch Edition — which starts at $10,000 — bugs me. It’s not a watch for the rest of us. It’s a watch for everyone but us. It’s a watch for the one percent.
The mysterious Apple minivans roaming the roads in California, Florida and elsewhere are generally assumed to be self-driving cars, but they are not. They are almost undoubtedly collecting data for maps.
They are “almost certainly a mapping vehicle,” said Paul Godsmark, chief technology officer with the Canadian Automated Vehicles Centre of Excellence, who examined photos of the mystery vehicles at Cult of Mac’s request.
People are calling The New Yorker profile of Jony Ive the most important thing written about Apple in quite a while, and I’d have to concur.
Not only is it full of fascinating details, it puts Ive at the center of Apple, where he belongs. As the piece’s author, Ian Parker, writes: “More than ever, Ive is the company.”
This is something that’s been true for a couple decades, but still isn’t apparent to most people — even veteran Apple watchers. Such is the company’s secrecy, and the tendency of the public to equate everything Apple does with Steve Jobs, that the true story has yet to be told. Ive has not gotten the credit he deserves.
Johann Jungwirth is a new Apple employee with one of the world’s most unbelievable job titles.
Until the middle of last year, Jungwirth headed up the big Mercedes-Benz R&D facility in Silicon Valley that, among other things, is responsible for the futuristic self-driving car you see below. (The astonishing Mercedes F 015 is very real, BTW).
Jungwirth was hired by Apple last September and given the title of “Director of Mac Systems Engineering,” according to his LinkedIn page. The title appears to be total hogwash. Jungwirth spent his entire 20-year career working on connected cars, not computers.
Apple is famous for obfuscating about its new hires to throw off competitors and journalists, and the company is reportedly working on a top-secret electric car. If Apple is interested in the stuff Jungwirth has worked on, it’s going to be a wild ride.
Apple has set up a top-secret automobile R&D lab and is recruiting experts to possibly build a car, the Financial Times reports.
The lab is in a secret location away from Apple’s HQ. Apple recently hired the head of Mercedes-Benz’s Silicon Valley R&D unit, and has staffed the new lab with “experienced managers from its iPhone unit,” the Times says.
“Three months ago I would have said it was CarPlay,” said one of FT‘s sources. “Today I think it’s a car.”
As rumors that Apple is making a self-driving car rev up, a peek under the hood of the company’s famed Industrial Design studio reveals a crew of talented automobile designers.
An interest in futuristic cars is embedded deep within the DNA of Apple’s vaunted design team. Working under Jony Ive, Apple employs designers who worked on several fantastic concept cars, including a fabric-covered BMW that shifts shape depending on speed.
Ive has long been obsessed by cars. (He has quite a stable.) As a teenager, Ive wanted to be a car designer. He visited a U.K. design school that specialized in automotives with a view to studying there, but he found the other students too weird. They were making “vroom vroom” noises as they sketched. Instead, he went to Newcastle Polytechnic (which has since been renamed Northumbria University).
A look at other key members of Apple’s design team, and at a super-secret research-and-development facility planned for the company’s new campus, offers a few clues about how Cupertino might go about producing innovative and unconventional cars.
San Francisco design firm Ammunition beat out Apple and others to be named Fast Company’s top “Innovative Company in Design.”
Co-founded by Robert Brunner, the former head of Apple’s industrial design studio who hired Jony Ive, Ammunition is most famous for designing the Beats Electronics headphones. Ammunition was named most innovative not just for the string of hit products it’s helped bring to market but for taking an equity stake in the companies with which it works.
Like most things that come in small sizes, pico projectors have always been a big disappointment.
Called “pico” because of their portability and battery power, the diminutive projectors in this class have typically been underpowered and underwhelming. Almost by definition, projectors need to be big and bright enough to throw a lot of light at the screen.
So it’s a big surprise that Celluon’s new featherweight pocket-size PicoPro is a heavyweight champ. I was prepared for it to suck — but was surprised and delighted when it turned my living room wall into a 150-inch cinema screen.
Incredibly sloppy security at one of Apple’s key suppliers exposed some of Cupertino’s most closely guarded secrets to anybody who could conduct a simple Google search.
For months, one of Quanta Computer‘s internal databases could be accessed using usernames and a default password published in a PowerPoint presentation easily found on the Web.
Quanta, based in Taiwan, is the world’s largest notebook manufacturer. In addition to Apple, Quanta assembles laptops and ultrabooks for dozens of companies, including Dell, Hewlett-Packard, Sharp and Sony. The company is also supposedly assembling the upcoming Apple Watch and the long-rumored iPad Pro, though no official announcements have been made.