Since the dawn of YouTube, anyone with a webcam and something to say has had a chance to become a bona fide superstar.
A huge portion of the vlogging celebrities on the Tube make their name and fame by reviewing technology or games — searching “let’s play,” the genre of YouTube videos in which vloggers entertain viewers by getting way into playing video games, yields some 7 million hits. “Unboxing” — literally videos of someone unboxing some new toy or gadget — pulls up more than 20 million.
Looxcie today launched their own Facebook channel, along with an update to their free live-streaming app — called LooxcieLive that turns any Android or iOS device into a video broadcast camera that streams video straight to your Facebook feed.
Of course, Looxcie’s isn’t the first app to do this; Utsream did the same thing just a week or so ago with their own app, Broadcast for Friends (with the gag-me-cute acronym of BFF). The difference here is that Looxcie’s Facebook channel can also serve up live broadcasts from Looxcie’s own hardware — which may make first-person-perspective shooting easier than, say, duct-taping your smartphone to your forehead (snicker all you want, we’re sure it’s been done). And, of course, Looxcie is first out the gate — and the only Ustream to the punch with an Android app.