Apple caps off ‘amazing’ year with more advertising honors

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2019 Creative Marketer of the Year
Spike Jonze created Apple's most celebrated ad of 2018.
Photo: Apple

Apple marketing set an even higher bar in the advertising industry this year and is closing out 2018 with three commercials in Adweek’s Top 25 Best Ads of the Year.

Adweek listed “Welcome Home,” Apple’s HomePod ad directed by Spike Jonze, as second-best. Nike’s “Believe in Something. Even If it Means Sacrificing Everything” was the top ad, featuring polarizing quarterback Colin Kaepernick.

Face ID unlocks mayhem in new iPhone X ad

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A9F357BE-3F1B-4359-A9E3-0BD4E4582E74
Face ID irl would be ahmazing!
Photo: Apple

Face ID completely changes the way users interact with their iPhone, but imagine if every physical lock could be opened with just a glance.

In Apple’s newest iPhone X ad, the powers of Face ID get unleashed on the real world after a high school girl discovers (or imagines?) she has the power to open anything with her face.

Watch the mayhem unfold:

Verizon will start locking iPhones to deter theft

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iPhone X
Ready to ditch your iPhone X already? There's still time to get a great price!
Photo: Ste Smith/Cult of Mac

Verizon plans to start locking all phones, including iPhones, to its network for a certain period of time. The carrier is hoping the move, which will prevent customers from using other SIM cards in Verizon devices, will help it fight theft.

Unlocking A New iPhone Is Now Illegal, But Jailbreaking Is Still Safe — What It All Means For You

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illegal iPhone unlock

It can be easy to get “unlocking” and “jailbreaking” confused, but the two terms mean totally different things. Unlocking refers to freeing your phone to work on any carrier instead of just the one you bought it on. Jailbreaking is the process of circumventing Apple’s security measures in iOS to install tweaks, hacks, and mods that aren’t allowed in the App Store.

The U.S. Library of Congress has ruled that it is now illegal for you to unlock your smartphone if it was bought after January 26th, 2013. Carriers can still legally unlock your device for you, but it’s illegal to go through a third-party unlock vendor.

Jailbreaking your iPhone has been kept legal through 2015 under an exemption in the Digital Millennium Copyright Act (DMCA). The crazy catch is that jailbreaking the iPad has technically been made illegal, while the iPhone and iPod touch both remain exempt. So jailbreaking is safe mostly, but unofficial unlocking is not. This is important to mention as the iOS 6.1 jailbreak approaches.

Keeping up with the U.S. legal system is very confusing, so what does all this unlocking and jailbreaking legal jargon mean for you?

Apple Now Officially Selling iPhone 5 Unlocked In The U.S.

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The iPhone 5 will be in 97 countries by 2013.
The iPhone 5 will be in 97 countries by 2013.

The iPhone 5 is now available for purchase unlocked at an unsubsidized price on Apple’s U.S. online store. Customers should also be able to pick up an unlocked iPhone 5 in U.S. Apple Retail stores as well. Pricing starts at $649 for the 16GB model.

It typically takes Apple a couple months before it starts selling a new iPhone model unlocked. Today a new option has appeared in the online store for selecting an unlocked model without a two-year carrier contract.