| Cult of Mac

Apple Pay goes live with Switzerland’s largest bank


Apply Pay UBS
UBS has been talking with Apple over Apple Pay since 2016.
Photo: UBS

Switzerland’s biggest bank, UBS, has finally embraced Apple Pay, the bank revealed Wednesday. The bank announced Apple Pay support as “coming soon” back in April. However, it has taken another few months for that to promise to come to fruition.

Customers of the bank can start using Apple Pay today for both credit cards and pre-paid cards.

Apple Pay will finally be going live with Switzerland’s biggest bank


Apple Pay UBS
It took long enough to reach this point!
Photo: UBS

Apple Pay is coming to Switzerland’s largest bank UBS after it refused to adopt it for years.

A report from the website MacPrime shared an image from UBS suggesting that Apple Pay will go live in the near future. No date has been announced for exactly when that will take place. However, it will reportedly be in the next few weeks.

Apple fans seem receptive to the concept of a foldable iPhone


Folding iPhone 2
UBS thinks a foldable Apple device could launch in 2021.
Photo: Foldable News

Samsung’s Galaxy Fold ran into a bunch of problems, but it seems many iPhone owners remain interested in seeing what Apple could do with the foldable form factor.

According to a new UBS survey of customers, iPhone owners show a “generally higher” level of interest in foldable handsets than other groups.

Apple Watch shipments could grow 40 percent next year


Man’s brand new Apple Watch turns out to be toilet plunger
The Apple Watch Series 4 could help push this wearable to more than 80 percent growth over two years.
Photo: Ste Smith/Cult of Mac

The original Apple Watch got off to a slow start and was even labeled a flop. But years later, this wearable has really turned things around.

A market analysis firm says shipments are up significantly this year, and will be even stronger in 2019, with 83 percent growth over a two-year period.

Apple may be primed for disappointment in China


Apple Store
How has Apple done in China this quarter? Analysts don't think too well.
Photo: Apple

In a disastrous turn of events, Apple may have lost up to half its market share in Greater China, analysts report.

A combination of poor adoption of Apple’s latest generation of iPhone handsets and increased competition from domestic handset makers like Huawei and Oppo might have slashed Apple’s business in a market Tim Cook is convinced is Apple’s biggest hope.

iPhone X could see big discounts for Black Friday


iPhone X in box
Your old iPhone could be worth a small fortune.
Photo: Killian Bell/Cult of Mac

If you missed out on generous launch discounts on iPhone X, don’t despair. There are more right around the corner for Black Friday. Analysts expect carriers to make big price cuts as they fight for new subscribers this fall.

iPhone 8 may not be as expensive as predicted


iPhone 8 concept
Apple is already driving an OLED boom.
Photo: iDropNews

The next iPhone Apple unveils may not prove as expensive as some have speculated, according to a new research note from investment firm UBS.

Early rumors for the iPhone 8 claimed it will cost upward of $1,000. However, UBS analyst Steve Milunovich says the real price tag will most likely be a lot less than that. And fans might have Samsung to thank.

CBS CEO hints a DirecTV Now deal will probably happen


Add CBS to the list of broadcasters ready to sign a deal for Apple TV
You won't find CBS on DirecTV Now.
Photo: Buster Hein/Cult of Mac

The biggest hole in DirecTV Now’s lineup may finally get filled by CBS, but it’s going to take awhile.

CBS CEO Les Moonves said today he’s confident his company will be able to make a deal with AT&T’s DirecTV Now service. However, CBS may delay and wait for a better deal.