strategy analytics

iPhone shipments grow while Android tanks


iPhone shipments grow while Android tanks
iPhone shipments increased in Q1 2022. Android did not.
Photo: Ed Hardy/Cult of Mac

The global market for Android phones shrank considerably in the first quarter of 2022, even as iPhone shipments rose.

Shipments from every major Android maker declined, from Samsung on down. Their combined drops were enough to reduce world smartphone shipments in Q1 by around 10%.

M1 MacBook Air helps Apple shift a whopping 6.5 million notebooks in Q3


MacBook Air power
Despite chip supply problems, the MacBook business is booming.
Photo: Apple

Apple shipped a rather impressive 6.5 million notebooks last quarter, according to new data — thanks in large part to the success of the M1 MacBook Air. That figure makes Cupertino the fourth-largest laptop vendor in the world.

Although Lenovo, HP and Dell all shipped significantly more laptops than Apple during the three-month period, the MacBook-maker did see decent growth of 10% over the same quarter last year.

Samsung overtakes Apple in US marketshare for the first time since 2017


iPhone 12 Pro in Pacific blue
The lack of iPhone 12 may have hurt Apple.
Photo: Apple

For the first time in three years, Samsung sold more smartphones than Apple in the United States in the third calendar quarter of the year, market researchers at Strategy Analytics claim in a new report.

Apple accounted for a 30.2 percent market share of the U.S. smartphone market in Q3 2020. However, it lost out slightly to Samsung which made up 33.7 percent of the marketshare. The last time Samsung beat Apple in Apple’s home country market was Q2 2017.

Smartphones are getting slaughtered, but iPhone fares better than most


iPhone 11 Pro
Things were bad. For Apple, they could have been worse.
Photo: Daniel Romero/Unsplash

Smartphone shipments took a major tumble in the first quarter of 2020 as coronavirus wreaked havoc on the supply chain and demand. That’s the conclusion drawn by three of the top mobile-tracking research firms, Strategy Analytics, Canalys, and IDC.

While their numbers don’t all tally perfectly they tell the same overall picture. While Apple wasn’t immune to the decline, however, it fared better than some of its rivals.

February smartphone shipments hit historic low


iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max
Smartphone shipments, including iPhones, were significantly down in February.
Photo: Apple

Worldwide smartphone shipments took a much-anticipated nosedive in the month of February as the COVID-19 outbreak began to spread around the globe.

Strategy Analytics reported Friday a 38% drop in shipments, the worst ever since smartphone sales began more than a decade ago.

Apple Watch now makes up almost half of all smartwatch shipments


Apple Watch thieves arrested after owner 'pings' device during police search
Apple Watch has been a massive hit for Apple.
Photo: Lewis Wallace/Cult of Mac

Apple Watch continues to cement its position as the undisputed ruler of the smartwatch industry. According to new research from Strategy Analytics, overall smartwatch shipments grew 42% year-on-year in Q3 2019 to reach 14 million units. Of these, Apple Watch accounted for 6.8 million devices.

That means that approximately one out of every two smartwatches shipped in the quarter was an Apple Watch.

The average iPhone has been active for 18 months


iPhone XS box gold
People are holding onto their smartphones for longer than ever.
Photo: Ste Smith/Cult of Mac

The average iPhone has been active for 18 months, a new report from Strategy Analytics suggests. That compares to 16.5 months for Samsung handsets.

Overall, it seems that people are upgrading their phones at a slower rate. That’s reportedly as a result of “diminishing innovation,” which provides less of a reason to do so. It also likely has a whole lot to do with increased prices.

Apple Watch continues to run roughshod over the competition


Almost 1 out of every 2 smartwatches shipped last quarter was an Apple Watch.
Photo: Ste Smith/Cult of Mac

Apple Watch continues to dominate the fast-growing global smartwatch market, according to new figures from Strategy Analytics.

The firm notes that smartwatch shipments grew 44% in the second quarter of 2019. In total, 12 million smartwatches shipped — with Apple Watch making up almost one out of every two smartwatches sold.

Apple Watch continues to be the biggest player in smartwatches


App Home Screen Apple Watch Series 4
More than half of holiday smartwatch sales were Apple Watches.
Photo: Leander Kahney/Cult of Mac

A record 18 million smartwatches sold in the final three months of 2018 — and Apple Watch made up more than half of them.

That’s according to the latest global sales research figures from Strategy Analytics. The firm suggests that Apple Watch represented 51 percent of global smartwatch sales. Samsung took second place, followed by Fitbit, and Garman.

HomePod sold 1.6 million units over the holidays


The HomePod is a lot smarter than you might think. Just take a look at these tips!
HomePod is Apple's take on the smart speaker.
Photo: Ste Smith/Cult of Mac

Apple’s HomePod smart speaker experienced 45 percent growth in the holiday quarter, according to new figures. Strategy Analytics’ report suggests that Apple sold 1.6 million HomePod speakers over the three month period.

Those numbers still put it firmly behind market leaders like Amazon and Google. Nonetheless, they show that Apple is continuing to benefit from the explosion of interest in smart speakers.

iPad Pro’s winning redesign takes sting out of iPhone slump


2018 iPad Pro Smart Keyboard
The launch of the 2018 iPad Pro gave Apple a stellar holiday season in tablet sales.
Photo: Apple

iPad shipments grew by double digits last quarter, giving Apple its best holiday period for tablet sales since 2015.  Shipments of slates and 2-in-1s had dropped earlier in the year, but analysts correctly predicted this was the result of people holding off for the new iPad Pro.

Some of Apple’s rivals also saw gains at the end of 2018.

Apple won’t say how many iPhones it sold, but here’s a good guess


Long-term iPhone XR demand could eventually lead to greater sales than the iPhone XS.
iPhone sales last quarter were down considerably year-over-year. But the company’s other products did quite well.
Photo: Apple

Not included in the Q4 financial results Apple just announced was the number of iPhone units sold. An analyst firm quickly filled in the gap, estimating that 65.9 million iOS handsets shipped in the last quarter of 2018, down significantly.

This is the first quarterly earnings announcement in which Apple didn’t reveal how many iPhone, Mac, and iPad units it had sold.

High prices are killing iPhone in China


Chinese iPhone shoppers have gone from thrilled to shocked at prices, leaving Apple crying.
Chinese iPhone shoppers have gone from thrilled to shocked at prices, leaving Apple crying.
Photo: Apple/Cult of Mac

The Chinese phone market cratered in the final quarter of 2018, but iPhone sales in the country did even worse.

This poor showing is primarily a result of the high prices Apple charges for its handsets, according to an industry analyst.

HomePod captures measly 6 percent of smartspeaker market


Siri Lights
Siri's dumb-as-a-squirrel performance helped hold HomePod sales down to just 600,000 in Q1.
Photo: Ste Smith/Cult of Mac

iPhone sells like gangbusters. iPad is at the top of the tablet market. But the HomePod is a very different story. Apple’s smartspeaker earned just a small share of the world market in the first quarter of this year, according to a market research firm.

No surprise, Amazon enjoys the largest piece of the pie. But it doesn’t dominate this market the way it used to.

Apple overtakes Fitbit to be crowned world’s largest wearables vendor


Apple Watch nylon bands
Apple Watch is big business.
Photo: Apple

Apple has overtaken Fitbit to be crowned largest wearables vendor in the world, according to Strategy Analytics.

The market research firm claims that Apple sold around 3.5 million Apple Watches in the first three months of calendar 2017. That’s an increase of a massive 59 percent from the 2.2 million units Apple sold during the first quarter 2016. It means the company currently holds 16 percent of the worldwide market share.

‘Brand X’ tablets are beating the iPad


iPad Air 3 will be the smartest iPad yet.
Will the iPad rebound in 2015? Photo: Jim Merithew/Cult of Mac
Photo: Jim Merithew/Cult of Mac

The iPad might be the king of tablets when it comes to quality, but it is no longer the king when it comes to sales.

A new report from research firm Strategy Analytics says that the iPad is now being outsold by so-called Brand X tablets: generic tablets sold under any brand name that isn’t Apple or Samsung.

Samsung To Increase Its Lead Over Apple In 2013 As Smartphone Share Rises 35% [Report]



Samsung and Apple are the only two smartphone vendors currently seeing growth in the United States, and although it was Apple that saw the most between September and November of last year, it’s Samsung who will attract most customers throughout 2013. The Korean electronics giant will see 35% growth over the next 12 months, according to Strategy Analytics, further increasing the lead over its arch rival in Cupertino.

Kindle Fire Boosts Android Tablets to 39 Percent of Market



New numbers show Android-based tablets are gaining on the reigning champ, Apple’s iPad. Although Android owns 39 percent of the tablet market, some question whether there’s a ringer: Amazon’s Kindle Fire. The device is the first non-Apple tablet to lay a hand on the iPad, but uses a highly-customized version of Google’s mobile operating system. How much of Android’s gains are due to its barely-recognizable distant cousin, twice removed?

The iPad Accounts For 95.5% Of All Tablets Sold



Before the iPad debuted, the tablet market was basically limited to niche convertible laptops with stylus-driven displays largely marketed to digital artists. The iPad changed everything: it placed the tablet as a bridge device between a phone and a laptop and made it less about the creation of a few specific types of digital media than a gadget aimed at the consumption of digital media.

It was a genius redefinition of a product class, and Apple’s basically dominated the tablet market ever since it was released. You might be surprised by how utterly complete the iPad’s domination of the tablet market is, though: according to statistics released by Strategy Analytics, the iPad accounts for 95.5% of all tablet sales.

That number’s going to go down, of course. The iPad basically caught gadget makers with their pants down, and we’re only just staring to see devices like the Galaxy Tab and the upcoming BlackBerry PlayBook creep out of electronic makers’ design factories to challenge the iPad’s crown. Apple’s percentage of the tablet market is largely due to the fact that there just aren’t any good tablets out there besides the iPad.

So that number’s going to go down, but by guess, with that sort of head start? Apple’s still going to sell more than half of all tablets made for at least the next couple of years.

[via TUAW