It wasn’t all that long ago that Scott Forstall, Apple’s former SVP of iOS software, was being talked about as a possible CEO successor to Steve Jobs. Then came the disastrous Apple Maps launch in 2012, and Forstall’s subsequent departure from the company.
December 10, 2012: Apple fixes an Apple Maps error that caused several motorists in Victoria, Australia, to become stranded in the remote Murray-Sunset National Park.
The glitch showed the town of Mildura about 45 miles from its actual location. In the aftermath, Victoria police describe the app as “potentially life-threatening.” That’s pretty much the opposite of “it just works.”
October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is ousted from the company after the disastrous Apple Maps launch.
Apple divvies up the roles previously handled by Forstall, who once seemed on a path to the top, among other high-level execs. Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.
October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.
“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.
Scott Forstall, the former Apple executive some people once speculated would take over from Steve Jobs as CEO, is making a rare appearance this week as part of Code.org’s free Code Break event.
Code Break is described as the “world’s largest live interactive classroom.” It features weekly computer science challenges for students of all abilities, hosted by founder Hadi Partovi alongside special guests. In addition to Forstall, this Wednesday’s Code Break will feature rapper Macklemore.
Scott Forstall has been largely absent from the tech world since leaving Apple following the Apple Maps debacle in 2012. However, in recent times he’s been giving a few more interviews about his time at Apple — when some people predicted he could even be a potential future CEO.
In a new interview on Philosophy Talk’s The Creative Life, Forstall talked about (among other things) his work on the iPod, iPhone, and iPad. Including a rather intriguing anecdote about the creation of the Apple TV.
Former iOS chief Scott Forstall has revealed that the company approached operators in an effort to convince them to take a number of features that make iMessage so great and bring them to traditional texting. But due to a number of reasons, the “explorations didn’t pan out.”
“It’s this long process of demos and decisions and feedback that creates this long, iterative progression … that leads you from not-very-promising ideas to products you can ship.”
Curious what it was like to work at Apple during its Golden Age of design? What exactly did the creative process look like? On this episode of the Apple Chat podcast, I sit down with Ken Kocienda, a programmer who spent 15 years at Apple during the Steve Jobs era. He worked on the first versions of the Safari web browser, iPhone, iPad and Apple Watch. His new book, Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs, chronicles his experiences working at the company and offers an inside look at the creative process that made the team successful.
On the podcast, Kocienda discusses his role in the development of the iOS keyboard, explaining how text entry evolved and offering insight into the autocorrect algorithm. He walks us through the Darwinian process of creative selection, describing how the demo pyramid functioned to provide feedback and move an idea from prototype to product. Listen in for his experience presenting a demo to Jobs himself and learn how the original spirit of the Macintosh lives on at Apple today!
Apple’s digital assistant is under new management.
Along with updating its corporate leadership page to include its two newest VPs, Apple also revealed that it has replaced Eddy Cue as Siri’s boss and given the task over to software VP Craig Federighi.