Scott Forstall has been largely absent from the tech world since leaving Apple following the Apple Maps debacle in 2012. However, in recent times he’s been giving a few more interviews about his time at Apple — when some people predicted he could even be a potential future CEO.
In a new interview on Philosophy Talk’s The Creative Life, Forstall talked about (among other things) his work on the iPod, iPhone, and iPad. Including a rather intriguing anecdote about the creation of the Apple TV.
December 10, 2012: Apple fixes an Apple Maps error that caused several motorists in Victoria, Australia, to become stranded in the remote Murray-Sunset National Park.
The glitch showed the town of Mildura about 45 miles from its actual location. In the aftermath, Victoria police describe the app as “potentially life-threatening.” That’s pretty much the opposite of “it just works.”
October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is ousted from the company after the disastrous Apple Maps launch.
Apple divvies up the roles previously handled by Forstall, who once seemed on a path to the top, among other high-level execs. Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.
Former iOS chief Scott Forstall has revealed that the company approached operators in an effort to convince them to take a number of features that make iMessage so great and bring them to traditional texting. But due to a number of reasons, the “explorations didn’t pan out.”
October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.
“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.
“It’s this long process of demos and decisions and feedback that creates this long, iterative progression … that leads you from not-very-promising ideas to products you can ship.”
Curious what it was like to work at Apple during its Golden Age of design? What exactly did the creative process look like? On this episode of the Apple Chat podcast, I sit down with Ken Kocienda, a programmer who spent 15 years at Apple during the Steve Jobs era. He worked on the first versions of the Safari web browser, iPhone, iPad and Apple Watch. His new book, Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs, chronicles his experiences working at the company and offers an inside look at the creative process that made the team successful.
On the podcast, Kocienda discusses his role in the development of the iOS keyboard, explaining how text entry evolved and offering insight into the autocorrect algorithm. He walks us through the Darwinian process of creative selection, describing how the demo pyramid functioned to provide feedback and move an idea from prototype to product. Listen in for his experience presenting a demo to Jobs himself and learn how the original spirit of the Macintosh lives on at Apple today!
Apple’s digital assistant is under new management.
Along with updating its corporate leadership page to include its two newest VPs, Apple also revealed that it has replaced Eddy Cue as Siri’s boss and given the task over to software VP Craig Federighi.
This week on The CultCast: The magic of HomePod! We’ll tell you about the built-in audio tech that’s getting even the most ardent audiophiles hyped about Apple’s upcoming smart speaker.
Plus: Why iPhone 8’s biggest features may be disabled at launch; how you can grab Apple’s new back-to-school promo without being in college; the fascinating story behind Steve Jobs’ iconic turtleneck; more of iOS 11’s best unknown features; and we wrap with the heartwarming story of why Jobs insisted on always buying his friends’ lunches.
Our thanks to Casper for supporting this episode. Learn why Casper makes the internet’s favorite mattress, and save $50 off your order at casper.com/cultcast.
Apple collector Hap Plain can observe the iPhone’s 10th anniversary today by powering up two extremely rare iPhone prototypes — and you can see them in action, too.
The prototypes, which likely passed through the hands of Apple execs including Steve Jobs, Tony Fadell and Scott Forstall, offer a unique glimpse at iPhone development. You can see Plain fire them up in the video below, the latest entry in Cult of Mac’s collaboration with Wired UK to recap a decade of the iPhone.