Apple’s new GPU lab rubs salt into Imagination’s wound

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iPad gaming
Imagination first started building GPUs for Apple with the iPod.
Photo: Apple

Apple is upping the ante in its battle with British iOS chipmaker Imagination Technologies by opening a new office “a stone’s throw” from Imagination’s headquarters in St Albans, in the U.K.

This comes days after Apple attacked Imagination for its “inaccurate and misleading” claims. Earlier this year, it was revealed that Apple will be ditching Imagination to develop its own mobile GPUs in-house. Imagination has made clear its belief that Apple can’t design its own GPUs without copying Imagination’s technologies.

Apple speaks out about Imagination’s ‘misleading’ claims

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Apple isn't happy with Imagination Technologies.
Apple isn't happy with Imagination Technologies.
Photo: Apple

Apple has finally hit back at British chipmaker Imagination Technologies for its “inaccurate and misleading” claims.

Imagination, which has been manufacturing graphics chips for iOS devices for the past decade, has been taking stabs at Apple since it revealed the company will be developing its own mobile GPUs. Now Apple is setting the record straight.

iPhone chipmaker no closer to ending dispute with Apple

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iPad gaming
Imagination has been building GPUs for Apple since the iPod.
Photo: Apple

Imagination Technologies, the company that has been making graphics chips for Apple’s mobile devices for well over a decade, says it has made no progress in its ongoing dispute with the iPhone maker.

Imagination is still in talks with potential buyers after putting itself up for sale, but it is adamant that it will continue its fight with Apple after the company’s “unsubstantiated claim.”

Beleaguered Apple GPU maker puts itself up for sale

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Imagination
Imagination has developed chips for almost all of Apple's devices.
Photo: Apple

Imagination Technologies, the British company that has been designing Apple’s mobile GPUs for years, has put itself up for sale.

Earlier this year, Imagination confirmed that Apple would be dropping its graphics chips within two years as part of its “insourcing” program to develop its own chips. Since then, Imagination has lost a massive 70 percent of its value.

iMac Pro’s insane price tag is actually a great deal

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Apple
Is the iMac Pro really worth $5,000?
Photo: Apple

When Apple unveiled the new iMac Pro at WWDC this week, not only was it the most powerful Mac ever made, it was also one of the most pricey ever.

At $5,000 for the baseline model, the iMac Pro is aimed at the most professional of Pro users, but according to a new price analysis on competing super-powered PC, the iMac Pro might actually be a killer deal.

Imagination Technologies files formal dispute with Apple

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Apple isn't happy with Imagination Technologies.
Apple isn't happy with Imagination Technologies.
Photo: Apple

Imagination Technologies, the British company that has been designing Apple’s mobile GPUs for years, has started a “dispute resolution procedure” with the Cupertino company over a licensing standoff.

Imagination has already confirmed that Apple will be dropping its graphics chips within two years and adopting its own instead. But the company suspects Apple has stolen its intellectual property.

Awesome Mac Pro concept packs expansion slots pros want

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Apple should steal ideas from this Mac Pro concept.
Apple should steal ideas from this Mac Pro concept.
Photo: Curved

Professional Mac users will have to wait until 2018 for a glimpse at the new Mac Pro Apple is working on, but if the next-gen computer looks anything like this new concept, it might be worth the wait.

German site Curved created a Mac Pro concept that shows how Apple could add modular features, allowing professionals to swap out pretty much every component. The concept artists even dreamed up a Cinema Display that packs plenty of ports for expansion.

Take a closer look:

Apple hiring spree confirms iOS GPU development

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iPad gaming
Imagination suspects Apple has been stealing its ideas.
Photo: Apple

An Apple hiring spree in the United Kingdom shows just how serious the company is about building its own graphics technology. Apple recently parted ways with British company Imagination Technologies, which previously provided the graphics processing units for iOS devices.

Advertisements posted by Apple include positions in graphics unit design at the company’s U.K. Design Centre. Jobs listed include engineering program manager, design verification lead, emulation engineer and other roles described as requiring GPU knowledge.